Floor 9

By Adam J. SimonSociety & Culture Technology

Floor 9 episodes

June 07, 2018Episode 18 - WWDC 2018
Welcome to Floor 9! Apple kicked off its annual Worldwide Developer Conference (WWDC) with their keynote address on Monday. This year, the iPhone maker is completely focused on software, introducing new iterations of operating systems across its line up, including iOS 12 for iPhone and iPad, watchOS 5 for Apple Watch, tvOS 12 for Apple TV, as well as macOS Mojave for Mac computers. We discuss the top announcements and what this all means for brands and marketers.

What We Coved:

Siri Shortcuts and gesture control for Apple Watch
Scott talks about his love for Memojis
ARKit 2.0 comes with 3D object detection and object permanence
New screen time control features in iOS 12
New anti-ad tracking features in new iOS and macOS
We laugh about Memojis and tongue detection

Related Links:

WWDC 2018 Keynote [Apple]
Fast Forward: Apple Preps For Post-Mobile With WWDC 2018 Announcements [Medium]
Tim Cook says he spends too much time on his iPhone [Business Insider]
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31 min
May 31, 2018 Episode 17 - Legalizing Sports Betting & Its Media Implications
Overview:
Welcome Floor 9! This week we discuss the recent decision by the US Supreme Court to repeal the 1992 ban on sports betting. Our very own Ben Hone picks up the mic to discuss the potential impact this decision has on sports viewership, interactive TV and esports, as well as distills what this all means for brands. Place your bets and take a listen now!

Related Links:
Supreme Court Ruling Favors Sports Betting [NY Times]
FanDuel Gets Acquired [Variety]
Potential $65B Sporting Betting industry for the US [The Conversation]
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17 min
May 17, 2018 Episode 16 - Recap of Facebook F8 / Microsoft Build / Google IO
Welcome to Floor 9! Developer conference season is in full swing and this week we dive into the three big tech conferences that took place in the past two weeks — Facebook F8, Microsoft Build, and Google IO. We discuss the latest product developments from these companies such as the Oculus GO from Facebook, Google’s new AI product Google Duplex, as well as Microsoft’s positioning to focus completely on the enterprise market. If you wanna keep your finger on the pulse of the major tech platforms but missed the three events, this episode is for you!

Related Links:
Google IO Fast Forward by the IPG Media Lab [Medium]
F8 Fast Forward by the IPG Media Lab [Medium]
US Social Stat Pack [eMarketer]
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53 min
May 03, 2018 Episode 15 - All Culture is Digital Culture ft. Wattpad
Welcome to Floor 9! This week’s episode takes an in-depth look at one of our 2018 Outlook themes: All Culture is Digital Culture. As our media and content become increasingly digitized, the separation between “online” and “offline” is getting blurred as we enter an age where all popular culture is now part of the digital culture.

In this week’s episode, we are joined by Chris Stefanyk, Head of Brand Partnerships at Wattpad, a massive online community of self-publishing writers and readers. Together we dived into how news, sports and entertainment — three key domains of pop culture — are being deeply impacted by digital technology and what that means for media owners and brands. Chris shed some light on how Wattpad is capturing the attention of the youth and helping brands to tap into the digital-native culture of today.

Get in contact with Wattpad Team here!
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32 min
April 12, 2018 Episode 14 - The Battle For The Home
Welcome to Floor 9! This week we break down the status quo and shifting dynamics of the smart home market. 2018 is the year where we are finally seeing the smart home emerge from its infancy. Largely driven by voice assistants from Amazon and Google, our major tech platforms are looking to infiltrate the most intimate space in consumers’ daily lives. How will the next platform war play out in our living rooms? Download and listen to find out!
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40 min
March 29, 2018 Episode 13 - The Sight and Sound of Search
Welcome to Floor 9! This week we have an in-depth conversation about how visual search and voice search are changing the way consumers are discovering products and information. Our friends and search experts at Reprise – David Thai VP Paid Search; Adam Edwards, Senior VP and Head of SEO; and Dan Toplitt, VP of SEO – join us for a lively discussion about the future of search and the implications they hold for brands.
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39 min
March 16, 2018 Episode 12 - Meet Over Meat Live @ SXSW
Welcome to Floor 9! This week we are live from Austin, Texas at the South by Southwest festival (SXSW). Each year the Lab heads down to Austin to meet with emerging startups, experience brand activations, and discover the trends coming out of SXSW that brands need to know about. We are joined this week by special guests Chris Grove, VP US Production, and Suraj Ghandi, SVP, Group Director, from UM Studios. After five frantic days on the ground and a bit too much brisket we talked about the trends coming out of SXSW and did a temperature check on where the industry heading in 2018.
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29 min
March 07, 2018 Episode 11 - The Changing Movie-Going Experience
Welcome to Floor 9! This week’s episode is inspired by the runaway success of Black Panther. But big box office successes like Black Panther are becoming rare outside of superhero movies and established franchises. This is largely due to a shift happening with consumers and how they consume content. The traditional windowing strategies are now at a precarious tipping point as less and less people attend movies in favor of on demand streaming services. How did this all happen and where is movie-going going? Download and listen to find out!
Note: This episode contains ZERO spoilers for Black Panther.
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33 min
February 15, 2018 Episode 10 - The Paper Towel Effect
Welcome to Floor 9! In this week’s episode we discuss the hidden threat that private label brands pose to traditional CPG brands as shopper behavior continues to shift . Born out of a spontaneous discussion over preferences for paper towels, the Lab team dives deep into the changes in brand loyalty over the past few years and how CPG brands need to rethink how they are adapting to the new paradigm of omnichannel shopping.
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33 min
February 01, 2018 Episode 9 - Outlook 2018 Preview
Welcome to Floor 9! We are back in NYC and ready to release the IPG Media Lab’s Outlook for 2018. This is our yearly publication of all the ideas that excite us for 2018 and beyond. We looked at new technologies, market forces and shifts in consumer behavior to help us formulate the overarching trends that brands need to pay attention to this year. Tech-driven disruption is coming to every industry at a rapid rate, and the IPG Media Lab is here, armed with the Outlook 2018, to help our agencies and clients navigate and adapt to these changes.
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28 min

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Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and…

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