Margo Locust, publisher, editor-in-chief, Fabulous Floors Magazine discusses the first consumer-oriented floor covering magazine and its new digital version, which is now available on Magzter with video and animated content. Locust talks about the magazine’s content, and its special tie-in with industry retailers.

Margo Locust, publisher, editor-in-chief, Fabulous Floors Magazine discusses the first consumer-oriented floor covering magazine and its new digital version, which is now available on Magzter with video and animated content. Locust talks about the magazine’s content, and its special tie-in with industry retailers.

Lew Migliore, The Industry’s Troubleshooter and president of LGM & Associates Technical Flooring Services discusses a problem within the industry with mastic removers that leave a residue behind that creates a problem with the adhesives that may compromise the next installation.

Larry Winter, Winter & Scoggins CPAs discusses some of the advertising rules of thumb he considers a necessity for small and mid-sized businesses during the budgeting process. Winter talks about the importance of advertising and the various factors to consider in formulating a budget.

Paul Friederichsen, president of the marketing and advertising firm Brand Biz discusses the importance and value of brand to a floor covering retailer. Friederichsen elaborates on how a positive brand pays off, actions that can enhance a retailers brand in the local community and dealing with negative internet reviews.

Paul Friederichsen, president of the marketing and advertising firm Brand Biz discusses the importance and value of brand to a floor covering retailer. Friederichsen elaborates on how a positive brand pays off, actions that can enhance a retailers brand in the local community and dealing with negative internet reviews.

Paul Friederichsen, president of the marketing and advertising firm Brand Biz discusses the importance and value of brand to a floor covering retailer. Friederichsen elaborates on how a positive brand pays off, actions that can enhance a retailers brand in the local community and dealing with negative internet reviews.

Michael Byrne, technical director, Team of Flooring Inspectors, international ceramic and stone consultant and regular contributor to TalkFloor.com discusses a unique job he was called in on that saw him get paid for watching TV for several days, namely the Watergate hearings. Byrne also talks about the chain of events early in his career that introduced him to marketing at the high-end.

Dev O’Reilly, CEO Roll Master, discusses the speed with which the retail community has been adopting technology in general and industry-specific software. O’Reilly talks about the advantages of subscribing to industry software in the cloud and the host of tools that permit any function to be performed anywhere via mobile devices.

Dev O’Reilly, CEO Roll Master, discusses the speed with which the retail community has been adopting technology in general and industry-specific software. O’Reilly talks about the advantages of subscribing to industry software in the cloud and the host of tools that permit any function to be performed anywhere via mobile devices.