Seth Arnold, vice president of marketing, wood and laminate, Mohawk, talks about the company's newest innovation, WetProtect, and lifetime warranties on the floor surface and subfloor.

Chris Ramey, president, The Home Trust International, talks about satellite marketing and how to set ad budgets to build your brand.

Lisbeth Calandrino, business consultant and customer experience trainer, talks about how to put your best foot forward at virtual trade shows to make the biggest impact for your business.

Trey Thames, senior vice president of residential sales, Mohawk, offers perspective from the Mohawk Momentum Roadshow in Atlanta, Georgia.

Gary Titiner, owner of Family Flooring America in St. Charles, IL, talks about the company, surviving COVID, and his plans for the future.

Rotem Eylor, CEO of Republic Floor, and Tanja Kern discuss the company's recent acquisition of Hughes Western, a distributor based in Salt Lake City, Utah.

Paul Stuart, president of Stuart & Associates, a commercial flooring contractor in Wichita, Kansas, discusses doing business during COVID-19.

John Simonson, president of Webstream Dynamics, talks about changes in online sales of floor coverings contrasting the approach of large national players and independent retailers as he evaluates web sites.

Paul Stuart, president of Stuart & Associates, a commercial flooring contractor and co-founder of goCarrera.com, talks about Go Carrera, a digital workplace for installers and commercial contractors and its features and benefits.

Sandy Montero, Floor Trends columnist, looks back at COVID-19, the major story of 2020 and the affects it has had and will continue to have on the industry’s retail sector.