FLOORtalk

David Romano, founder and president of Benchmark and educational provider for the World Floor Covering Association University (WFCAU), discusses the educational needs of the industry’s retailers, managers, and sales professionals, and the resistance many seem to have to attending the association’s educational camps. He also estimates the value of specific training to a retailer’s bottom line.

David Romano, founder and president of Benchmark and educational provider for the World Floor Covering Association University (WFCAU), discusses the educational needs of the industry’s retailers, managers, and sales professionals, and the resistance many seem to have to attending the association’s educational camps. He also estimates the value of specific training to a retailer’s bottom line

Joe Madden, Carpet World, Paramus, N.J., discusses Carpet World and its customer base and the changes it has seen over the years. Madden talks about the competitive environment in his area, including big box players, business levels in 2016 and 2017, his adoption of digital marketing techniques, store traffic, products that are selling, the benefits of industry specific software, his focus on millennials, and his handling of installation services.

Joe Madden, Carpet World, Paramus, N.J., discusses Carpet World and its customer base and the changes it has seen over the years. Madden talks about the competitive environment in his area, including big box players, business levels in 2016 and 2017, his adoption of digital marketing techniques, store traffic, products that are selling, the benefits of industry specific software, his focus on millennials, and his handling of installation services.

Jim Buckles, president of BCS Consulting, talks about the perils of success, the numerous problems experienced by retailers as a result of inadequate cash flow. Buckles also discusses the root cause of these problems and how they can negatively affect a business, including: being responsible for closing a business, damaging the retailer's reputation, and missed discounts and opportunities. He also explains how a retailer can calculate working capital, what level of working capital a retailer should maintain, and steps a retailer can take to avoid these problems.

Joe Madden, Carpet World, Paramus, N.J., discusses Carpet World and its customer base and the changes it has seen over the years. Madden talks about the competitive environment in his area, including big box players, business levels in 2016 and 2017, his adoption of digital marketing techniques, store traffic, products that are selling, the benefits of industry specific software, his focus on millennials, and his handling of installation services.

Jim Buckles, president of BCS Consulting, talks about the perils of success, the numerous problems experienced by retailers as a result of inadequate cash flow. Buckles also discusses the root cause of these problems and how they can negatively affect a business, including: being responsible for closing a business, damaging the retailer's reputation, and missed discounts and opportunities. He also explains how a retailer can calculate working capital, what level of working capital a retailer should maintain, and steps a retailer can take to avoid these problems.

Jim Buckles, president of BCS Consulting, talks about the perils of success, the numerous problems experienced by retailers as a result of inadequate cash flow. Buckles also discusses the root cause of these problems and how they can negatively affect a business, including: being responsible for closing a business, damaging the retailer's reputation, and missed discounts and opportunities. He also explains how a retailer can calculate working capital, what level of working capital a retailer should maintain, and steps a retailer can take to avoid these problems.

John Simonson, president of Webstream Dynamics, discusses the options available to retailers on the various online directories such as Yelp, Angie's List, YP, and Google. He talks about the advantages of being listed on these various directories and of paid listings, the importance of accurate and up-to-date listings, as well as encouraging reviews and dealing with negative reviews.

John Simonson, president of Webstream Dynamics, discusses the options available to retailers on the various online directories such as Yelp, Angies List, YP, and Google. He talks about the advantages of being listed on these various directories and of paid listings, the importance of accurate and up-to-date listings, as well as encouraging reviews and dealing with negative reviews.