Florent Bourc'his, Strategy Manager

Florent Bourc'his, Strategy Manager

By Florent Bourc'hisBusinessMarketing
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Florent Bourc'his, Strategy Manager episodes

  • #006 - Lancement des Publicités sur Netflix

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    LinkedIn: https://www.linkedin.com/in/florentbourchis

    Instagram: https://www.instagram.com/florent_bourchis

    Facebook: https://www.facebook.com/florent.bourchis

    Telegram: https://t.me/DigitalMarketingConsultantFR

    YouTube: https://www.youtube.com/channel/UCbGsg38dMwjdISzVB9BuELQ

    Spotify: https://open.spotify.com/show/3avfShZu7MelFngwC66wmB?si=myTkc98vSpmgzAkQDtHvww

    Deezer: https://www.deezer.com/us/show/1112072

    Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xMDY1MzI2Yy9wb2RjYXN0L3Jzcw

    Site: https://leconsultantdigital.com

    1 min
  • #005 - Stratégies Marketing en période d'Inflation

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    LinkedIn: https://www.linkedin.com/in/florentbourchis

    Instagram: https://www.instagram.com/florent_bourchis

    Facebook: https://www.facebook.com/florent.bourchis

    Telegram: https://t.me/DigitalMarketingConsultantFR

    YouTube: https://www.youtube.com/channel/UCbGsg38dMwjdISzVB9BuELQ

    Spotify: https://open.spotify.com/show/3avfShZu7MelFngwC66wmB?si=myTkc98vSpmgzAkQDtHvww

    Deezer: https://www.deezer.com/us/show/1112072

    Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xMDY1MzI2Yy9wb2RjYXN0L3Jzcw

    Site: https://leconsultantdigital.com

    1 min
  • #004 - Augmentation du Livestreaming en 2022

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    LinkedIn: https://www.linkedin.com/in/florentbourchis

    Instagram: https://www.instagram.com/florent_bourchis

    Facebook: https://www.facebook.com/florent.bourchis

    Telegram: https://t.me/DigitalMarketingConsultantFR

    YouTube: https://www.youtube.com/channel/UCbGsg38dMwjdISzVB9BuELQ

    Spotify: https://open.spotify.com/show/3avfShZu7MelFngwC66wmB?si=myTkc98vSpmgzAkQDtHvww

    Deezer: https://www.deezer.com/us/show/1112072

    Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xMDY1MzI2Yy9wb2RjYXN0L3Jzcw

    Site: https://leconsultantdigital.com

    1 min
  • #003 - Optimisation de la Communication Continue en Télétravail

    With a significant increase in remote work, so does the usage of team messaging tools. The question of whether these tools help or distract us in productivity surfaces throughout teams, and is a variation of the well-known problem of how strongly interruptions at work distract workers from their actual work.

    Slack and Microsoft Teams summed up to 230mn daily users (Statista, 2020) when Google Suite surpassed 2bn monthly active users (Axios, 2020). Almost 7bn actions happen per day only on Slack. As a consequence, the average worker is interrupted somewhere between 4 to 12 times every hour. That’s one interruption every 15 minutes, in the best-case scenario.

    In this new remote-world-scenario, here are 5 tips to try to improve your productivity:

    1. Prepare your Check-in & Check-out meetings, and don't go back on itIf you summarize what you are going to do Today, what you solved or found Yesterday and raise your hand for your Blockers, for sure your communication will be short and effective

    2. Prioritize your interactions by communication levelDifferentiate your email communication between urgent assumptions, and what can wait until the end of your day

    3. Centralize your mid-day potential alerts that need to be reportedBefore you stop for launch or take care of your personal life, keep 5' to check your potential alerts to be aware  on what you may have missed during the morning

    4. On project with a dedicated team, try to use an EOW email (End-Of-Week Email)Summarize your short cycle work communication to give the right visibility to your direct manager, lead or sponsor

    5. Turn-Off your non-necessary and important notifications to keep your focusKeep only the most important, direct ones and leaders potential top-down.

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    LinkedIn: https://www.linkedin.com/in/florentbourchis

    Instagram: https://www.instagram.com/florent_bourchis

    Facebook: https://www.facebook.com/florent.bourchis

    Telegram: https://t.me/DigitalMarketingConsultantFR

    YouTube: https://www.youtube.com/channel/UCbGsg38dMwjdISzVB9BuELQ

    Spotify: https://open.spotify.com/show/3avfShZu7MelFngwC66wmB?si=myTkc98vSpmgzAkQDtHvww

    Deezer: https://www.deezer.com/us/show/1112072

    Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xMDY1MzI2Yy9wb2RjYXN0L3Jzcw

    Site: https://leconsultantdigital.com

    1 min
  • #002 - Tendances du Social Commerce pour 2022

    5 Social CommerceTrends for 2022 - Social Media and eCommerce convergence trends are bringing growth opportunityfor brands

    1. Whatis SocialCommerce

    Refers to when a consumer’sshopping experience occurs directly on a social media platform. User-generated content hasrisen in importance for marketers. Phrases such as “swipe up to purchase” or “store link in bio” have becomeextremely popular calls to action.

    2. ProductDiscovery

    Through social media platforms, brands and companies are looking to help consumers with product discovery. While consumers may go online to search for a product that they need, social commerce could fill a void when people go online without knowledge of what they are looking for.

    3. AvailablealmostEverywhere

    Facebook, Instagram, Pinterest, TikTok, Twitter, ... almost all social media platforms create solutions to promote new product placements. Some examples: Facebook Shops for SMBs, Instagram Checkout, inspiration on Pinterest,talk monitoring on Twitter.

    4. NewCheckoutAlternative

    New checkout formats, call-to-actions andstreamlining options to purchase. Brands are leveraging socialmedia checkout and shoppingintegrations as tech-savvy consumers engage with social commerce more often.

    5. Users in China areon Top

    By the end of 2021, almost 50% of internet users in China will make at least one purchaseon social commerce. In comparison in 2020in the US, 70% of internetusers who regularly watchedinfluencer-led livestreams said they were likely to buy.

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    LinkedIn: https://www.linkedin.com/in/florentbourchis

    Instagram: https://www.instagram.com/florent_bourchis

    Facebook: https://www.facebook.com/florent.bourchis

    Telegram: https://t.me/DigitalMarketingConsultantFR

    YouTube: https://www.youtube.com/channel/UCbGsg38dMwjdISzVB9BuELQ

    Spotify: https://open.spotify.com/show/3avfShZu7MelFngwC66wmB?si=myTkc98vSpmgzAkQDtHvww

    Deezer: https://www.deezer.com/us/show/1112072

    Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xMDY1MzI2Yy9wb2RjYXN0L3Jzcw

    Site: https://leconsultantdigital.com

    1 min
  • #001 - Tendances des Telecom en 2021

    2021 Telecom latest trends, 5 key trends in the telecom industry

    1. 5G Network Implementation

    Telecommunications will create innovative ways to carry 5G to the masses, providing the public with the most effective network.

    2. Artificial Intelligence

    In predictive maintenance, network maintenance, client support and security, AI can enhance digital transformation.

    3. IoT, the Internet of Things

    Highest level of efficiency, smooth business processes help to increase guaranteed revenue by using the IoT in 2021

    4. Big Data Priority

    For telecommunications companies and their clients, the new methods to manage the Big Data is becoming urgent

    5. Cyber Security

    Companies will make more critical investments to secure their assets, track threats, prevent attacks and recover

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    LinkedIn: https://www.linkedin.com/in/florentbourchis

    Instagram: https://www.instagram.com/florent_bourchis

    Facebook: https://www.facebook.com/florent.bourchis

    Telegram: https://t.me/DigitalMarketingConsultantFR

    YouTube: https://www.youtube.com/channel/UCbGsg38dMwjdISzVB9BuELQ

    Spotify: https://open.spotify.com/show/3avfShZu7MelFngwC66wmB?si=myTkc98vSpmgzAkQDtHvww

    Deezer: https://www.deezer.com/us/show/1112072

    Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xMDY1MzI2Yy9wb2RjYXN0L3Jzcw

    Site: https://leconsultantdigital.com

    1 min
  • #001 Lancement du Podcast | Florent Bourc'his, Digital Consultant
    Consultant McKinsey et ex-Manager Accenture. Fondamentalement orienté sur l'international avec +8 ans d'expérience sur le digital, j'essaye de délivrer les meilleurs pratiques, services et résultats sur le digital. Je viens du monde croisé des agences et du consulting. Utilisant une profonde connaissance de l'écosystème ad-tech, je travaille en 4 langues, utilisant mon expérience internationale. Profondément intégré au sein des équipes media digital dans les groupes, je me concentre à délivrer à échelle ajustée et grande échelle les services paid media pour renforcer la chaine de valeur end-to-end du digital pour mes clients. Je travaille à travers plusieurs pays, régions et sur plusieurs industries. Je travail avec aisance et confort avec les entreprises, les équipes marketing, IT et décideurs, collaborant avec des profils très seniors et boards C-levels. Gérant et opérant les opérations paid media, j'essaye d'appliquer les meilleures méthodologies du consulting en utilisant la technique du monde des agences.
    1 min
  • Introduction au Podcast
    Bonjour, je suis Florent, consultant digital international. Fondamentalement orienté sur l'international avec +8 ans d'expérience sur le digital, j'essaye de délivrer les meilleurs pratiques, services et résultats sur le digital. Je viens du monde croisé des agences et du consulting. Utilisant une profonde connaissance de l'écosystème ad-tech, je travaille en 4 langues, utilisant mon expérience internationale. Profondément intégré au sein des équipes media digital dans les groupes, je me concentre à délivrer à échelle ajustée et grande échelle les services paid media pour renforcer la chaine de valeur end-to-end du digital pour mes clients. Je travaille à travers plusieurs pays, régions et sur plusieurs industries. Je travail avec aisance et confort avec les entreprises, les équipes marketing, IT et décideurs, collaborant avec des profils très seniors et boards C-levels. Gérant et opérant les opérations paid media, j'essaye d'appliquer les meilleures méthodologies du consulting en utilisant la technique du monde des agences.
    1 min

About Florent Bourc'his, Strategy Manager

From the publisher's feed

Digital Marketing Strategy Manager @ Accenture, ex-McKinsey, j'essaye de délivrer les meilleures pratiques, services et résultats sur le digital. Fondamentalement orienté sur l'international avec +10…