Florist Secrets

Florist Secrets

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Florist Secrets episodes

  • The ACORN Method

    In this episode, I share the simple framework I now use to find where growth is actually getting stuck inside a business.

    I call it ACORN.

    And once you see your flower shop through this lens, you may realize your biggest opportunity has nothing to do with getting more traffic.

    Send me an email at [email protected] with the subject line ACORN.

    Send me your flower shop name and website, and I'll take a look at your business through the ACORN framework.

    I'll look at how you're attracting customers, converting them, onboarding them, bringing them back, and turning them into a network that brings you more customers.

    Then I'll record a personal video and show you the biggest bottleneck I see in your shop and where I'd focus first.

    No giant list of 47 things you need to fix.

    Just: here's where I think you're getting stuck, and here's where I'd start.

    Again, email [email protected] with ACORN in the subject line, and send me your shop name and website.

    20 min
  • You're Not In The Flower Business

    In this one I make the case that florists are not competing on price, speed, or arrangement quality. You get handed the biggest moments in people's lives and asked to show up for them, and almost nobody in your town is being recognized for anything. That's the real business you're in.

    Try RoseCore free for two weeks at RoseCore.AI.

    RoseCore is connected AI built for florists. Type in a bride's wedding details and requests, and RoseCore can create the proposal in seconds. You can also create and save arrangement recipes and use the profitability tab to see whether each recipe is actually making money.

    10 min
  • What's In Your File?
    Want a free custom visibility audit?

    Send the subject line "Google" to [email protected] and I'll send you a full video breakdown of your Google Business Profile and website.

    I'll show you what stands out, what may be hurting your visibility, and what I would fix first.

    Try RoseCore free for two weeks at RoseCore.AI.

    RoseCore is connected AI built for florists. Type in a bride's wedding details and requests, and RoseCore can create the proposal in seconds. You can also create and save arrangement recipes and use the profitability tab to see whether each recipe is actually making money.

    10 min
  • Vase Life

    Try RoseCore free for two weeks at RoseCore.AI.

    RoseCore is connected AI built for florists. Type in a bride's wedding details and requests, and RoseCore can create the proposal in seconds. You can also create and save arrangement recipes and use the profitability tab to see whether each recipe is actually making money.

    9 min
  • 300+ Beats 4

    More at bats is the answer to your problems.

    Try RoseCore free for two weeks at RoseCore.ai.

    RoseCore is connected AI built for florists. Type in a bride's wedding details and requests, and RoseCore can create the proposal in seconds. You can also create and save arrangement recipes and use the profitability tab to see whether each recipe is actually making money.

    12 min
  • The $7.34 Ad

    Your next profitable campaign may already be sitting inside your email platform or Ads Manager.

    Try RoseCore free for two weeks at RoseCore.ai.

    RoseCore is connected AI built for florists. Type in a bride's wedding details and requests, and RoseCore can create the proposal in seconds. You can also create and save arrangement recipes and use the profitability tab to see whether each recipe is actually making money.

    6 min
  • The Second Yes

    The fastest way to make more money is not more customers. It is selling better to the ones already buying.

    Visit FloristSecrets.com

    8 min

About Florist Secrets

From the publisher's feed

Welcome to Florist Secrets, the podcast for florists who are fed up with losing business to big names like 1-800-Flowers, FTD, Teleflora, and the growing wave of order gatherers.