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Most florists think beautiful designs are enough to grow their shop.
In this episode, I flip that belief upside down.
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Most people quit the climb too soon.
A few bumps, a couple of challenges, and they turn back which makes it easier for you to win if...
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Sometimes we get so close to a problem that we miss the bigger picture.
In this episode, we talk about stepping back, gaining perspective, and learning to see the whole forest instead of just the trees
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Designs may get them in the door, but do they keep them coming back?
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I share how my recent bride campaign was full of mistakes broken links, messy targeting, emails out of order yet it still brought in 50+ brides.
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