FMCG Weekly

UK inflation slowed in May, yet food prices surged by 4.4%, intensifying pressure on low-income households and retailers. The Bank of England is expected to hold rates steady, but ongoing wage pressures and geopolitical risks keep the outlook uncertain. Value-seeking behaviour dominates, with 73% of shoppers trading down. Meanwhile, Kraft Heinz announced plans to remove artificial dyes from its US products by 2027, responding to regulatory and consumer health concerns. Marks & Spencer launched “Punishment Juice,” a new vegetable-based beverage with a disruptive name, highlighting ongoing innovation in health-focused FMCG. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This episode explores a new approach for FMCG leaders preparing their 2026 commercial plans: stress testing. Inspired by financial risk models, stress testing helps you challenge assumptions, quantify vulnerabilities, and build contingency strategies before the year begins. We will show how to simulate downside scenarios—such as weak NPD performance, retailer pushback on pricing, or promo ROI shortfalls—and use the results to strengthen your plan. Whether you are in sales, marketing, or revenue growth management, this episode will give you practical tools to build a plan that can withstand real-world shocks.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This episode explores the shifting economic mood in Germany and other countries and its effects on consumer behavior. With rising pessimism and price sensitivity, brand loyalty is eroding while private labels gain ground. Lidl’s failed price war highlights the limits of discounting alone. Instead, brands must differentiate, communicate clearly, and understand shopper psychology. We also share strategic approaches to negotiating cost price increases with retailers, as discussed in our special edition from last week. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

In this special edition, we explore how FMCG suppliers can navigate one of the industry’s toughest challenges: getting retailers to accept price increases. With input costs soaring and retailers pushing back, fewer than one in four suppliers recover their full requested increase. We present advanced, data-driven strategies—such as shopper segmentation, category value framing, and switching models—alongside five bold, experimental tactics including inflation-linked promo guarantees and failure rebates. The goal: shift the conversation from confrontation to collaboration. Whether you are renegotiating prices or defending margins, these approaches help reframe pricing as a strategic growth lever, not just a cost recovery exercise. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week on FMCG Weekly, we explore the sharp rise in coffee prices in Germany, driven by climate-induced crop failures and surging import costs. Despite this, demand remains high. This puts the focus back on inflation and price elasticity. We spotlight the use of conjoint analysis in designing profitable pack-price architectures. Further this episode examines how ChatGPT is transforming online grocery shopping with real-time product recommendations and purchases. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week on FMCG Weekly, we explore Amazon’s strategic launch of its first FMCG-focused promotion week in Germany, signaling a major push into everyday essentials and retail media. We also dive into Kraft Heinz’s ongoing strategic overhaul amid declining revenues and Berkshire Hathaway’s board exit. In the UK, inflation surges to 3.5% are reshaping consumer behavior and pressuring margins. Finally, we introduce the idea of a “Promo Reset”—a radical rethinking of FMCG promotional strategy that demands zero-based planning and a sharper focus on shopper-driven, data-informed value creation. It’s time to challenge the status quo of promotion planning.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week’s FMCG Weekly explores three pivotal stories. San Miguel’s UK retail prices soar after a production handover to AB InBev, driven by new duties and packaging taxes. Asda launches a standalone George store in Leeds, aiming to revamp non-food retail with expanded fashion and home ranges. Meanwhile, Pringles pioneers cultural marketing by embedding its brand within the gaming community, leveraging long-term credibility over short-term stunts. And finally the first part of our 3-part series on resetting promotion planning. Enjoy this episode and get ready for the 2026 planning season! 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Last week, Walmart opened its “Store of the Future” in Texas. The Supercenter showcases bold store redesigns, expanded departments, and app-enhanced shopping. Walmart is also expanding omnichannel delivery and leveraging ad revenue to offset margin pressures, with ad sales up 27% to $4.4 billion. Private labels like Bettergoods attract value-conscious and premium shoppers alike. Technology investments in AI and robotics optimize inventory and delivery. Personalized shopping experiences and health-focused assortments, such as Modern Soda and diabetes-friendly recipes, deepen customer engagement. Walmart’s strategy positions it as a leader in modern grocery retail, blending value, convenience, and advanced digital capabilities.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week’s FMCG Weekly examines Procter & Gamble’s tariff-induced pricing strategy shifts, the retail industry’s resilience during a massive Iberian blackout, and compelling evidence from a Dutch study revealing the dangers of eliminating printed flyers. P&G’s $1.5 billion tariff burden has forced revised forecasts and aggressive mitigation plans. Meanwhile, backup generators proved vital for retailers like Lidl and Mercadona during Spain's power outage. Finally, the flyer study shows how cutting print can reduce spend, trip frequency, and loyalty—without digital making up the difference. The key message: operational readiness and shopper visibility remain critical in today’s volatile retail environment.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Danone outperformed in Q1 with 4.3% sales growth driven by protein products in North America and booming demand for infant formula in China. Meanwhile, Reckitt reported a 1.4% sales dip due to underperforming peripheral businesses, though its core portfolio remains resilient. Amid global tariffs and rising input costs, FMCG brands are refining their pricing strategies. From Hermès’ confident hikes to Kimberly-Clark’s restraint, pricing has become both an art and science. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management