FMCG Weekly

 This episode of FMCG Weekly dives into the latest earnings from Heineken and Coca-Cola, revealing key strategies driving their success. Despite inflation concerns, both giants exceeded expectations by leveraging premiumisation, strategic pricing, and non-alcoholic product growth. We also explore a striking consumer perception gap—people believe inflation is much higher than it actually is. What does this mean for FMCG brands? We break down how companies can balance pricing, maintain trust, and drive profitability in a shifting market. Tune in for insights on pricing power, consumer behaviour, and the future of brand positioning in a competitive landscape. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week on FMCG Weekly, we explore three key topics transforming the FMCG industry. Discover how Kellogg’s is reinventing breakfast with a bold £12 million campaign featuring Cornelius the Cockerel and innovative factory upgrades. Dive into an analysis of the 2024 stock market’s biggest winners and losers, including Marks & Spencer’s impressive comeback and Ocado’s ongoing challenges. Finally, learn about the rise of hyperlocal marketing, where brands are using technology and local insights to connect with diverse consumer markets. Tune in for the latest trends, strategies, and expert insights shaping the future of FMCG.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

In this week’s episode of FMCG Weekly, we kick off 2025 with a deep dive into the latest developments in the fast-moving consumer goods industry. Discover how UK supermarkets are battling for market share in a new price war, led by Asda and Morrisons. Learn about Cadbury’s surprising loss of its Royal Warrant after 170 years and the potential implications for the iconic chocolate brand.

We also examine key trends shaping the year ahead, from price pressures and shifting consumer behaviours to the rise of sustainability initiatives and the growing competition in loyalty programmes. Whether you are a manufacturer, retailer, or industry observer, this episode provides valuable insights into the challenges and opportunities shaping the FMCG sector in 2025.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

In this episode of FMCG Weekly, we cover three retailer stories that focus on price conscious shoppers:

• Poundland’s return to its roots: The UK retailer is refocusing on its £1 price point to reconnect with customers and recover from declining sales.
• Dollar stores under pressure: In the US, dollar stores are facing challenges as low-income shoppers tighten their belts, revealing deeper economic strains.
• Leclerc’s winning strategy: In France, E.Leclerc continues to grow its market share by combining competitive pricing with local flexibility, keeping competitors like Lidl at bay.

Join us as we unpack these stories and their broader implications for the FMCG sector. Whether you are a marketing or sales professional, this episode is filled with actionable insights and key trends.

Brought to you by accuris.com – independent consultancy for revenue growth management.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

This week on FMCG Weekly, we delve into Coca-Cola's impressive Q3 results driven by price increases, the mixed reception of its AI-generated Christmas ad, and the impact of price hikes on luxury brands, which are losing customers to resale platforms and mid-tier competitors. Tune in for expert insights from Accuris on how brands can adapt to these shifting consumer trends.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

Welcome to the FMCG Weekly podcast, curated by Accuris.
This episode, we'll be exploring three innovative Black Friday strategies that go beyond simple discounts to optimize revenue and create truly memorable customer experiences.
We'll discuss how brands can leverage personalization and exclusivity, align promotions with customer values, and create engaging experiences that resonate with today’s discerning shoppers. We look at examples from Nike, Charlotte Tilbury, Lush, Sephora and others.  
Stay tuned for expert insights and practical advice from Accuris on how to make this Black Friday a success.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

In this week’s episode of FMCG Weekly, we dive into three hot topics shaping the future of consumer goods and retail:

• Beyond Price Matching: Learn how product innovation and differentiation can help brands stand out in competitive markets.
• Supermarket Accelerators: Discover how retailers and brands can collaborate to drive mutual growth.
• Political Shifts and Industry Impact: Explore the potential consequences of the upcoming Trump presidency on the European food and drinks industry.

Stay informed and ahead of the curve with FMCG Weekly, your go-to podcast for trends and insights in the fast-moving consumer goods industry.

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management