Focus and Bloom Podcast

Focus and Bloom Podcast

By Yesenia BocanegraBusinessMarketing
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Focus and Bloom Podcast episodes

  • 009: How to Connect with your Audience with Video Focus and Bloom
    Today I’m sharing a recent talk I did with Katia Rave from Rave Strategy Studio. Katia is doing a 15 day FBLIve SERIES where she interviews entrepreneurs to talk about ways in which you can grow your business, specially during times like these.On this interview, I share two actionable tips on how you can connect with your audience using video.You don’t need a lot of expensive equipment, you can start with just your smartphoneLivestream videos are a great way to connect with an audience.Actionable Tip No 1: Record and About me Video that addresses the experience your clients will have when hiring you and answers the question on how to solve their pin point problemsCreate a series of FAQ videos to address some of those common questions and concerns.As a quick reminder and not solely related to creating videos, but in general on how you build and design your business is to know your niche. This will help you use the right approach to better connect with YOUR audience.Head on over to the FB Lounge on facebook and connect with other entrepreneurs such as yourself.Make sure to leave a review and subscribe so that you don’t miss an episode. And stay tunes for next week’s show where we continue the conversation on video.
    28 min
  • 007: My Failed Five Year Plan
    Have you ever planned out something just so that it would all end up turning out completely different than what you expected? Let me tell you about how I failed my first five year business plan...It all started when I needed to write up a thesis for my Masters in Photography program. A side from presenting my photography work, I needed to answer this question:Where do you see yourself in five years?The answer to this question was quite daunting for many reasons. So because I needed to have something written down, I did just that, I wrote a list of things that I wanted to do the same way that I would write a grocery list. No plan, no thing. Attribute this lack of planning to part of my failure, however this actually led me to something even better.
    27 min
  • 006: Business, Productivity and Covid-19 | The Focus & Bloom Podcast
    Those of us who operate businesses online whether partially or entirely, might feel ok (ish) when it comes to handling technology that helps move the business forward. However, many business owners are finding themselves in a situation where they are forced to move part of their business operations online.With this in mind, here are some tips you can do to help keep your business moving forward during times of crisis.
    10 min
  • 005: Six Tips On How To Standout In A Saturated Market : The Focus and Bloom Podcast
    Hello there fellow creative!Today’s episode was inspired by a recent conversation I had with a close friend of mine. She’s a very crafty person and has always been great at making things with her hands. Recently, she decided to make her hobby a business. Naturally, I was ecstatic and super excited to hear this! When she first told me, I immediately started talking to her about marketing and social media, and I probably got a bit carried away and might have made her feel a bit overwhelmed.Fast forward a few months and she’s gotten some business and she’s making profit which is great! As we were talking about products and marketing she told me she had gone to a local craft show to check out what people are doing and do some business research. She didn’t participate as a vendor, she only attended the event as a potential client. Then she says “It is so saturated. There were like several other people doing the same thing. How can I stand out?” This is really what got me thinking.How can YOU standout in a saturated market?Raise your hands if you’re like my friend and are wondering the same thing? So let’s think about ways you can stand out. I’ve got 6 tips for you to help you on your mission.Are you ready?EPISODE SHOW NOTESDeliver Extraordinary Customer Service (5:54ss )Learn about my favorite tool to keep my business in order; 17HATS (7:00ss )Become a problem solver (7:54ss)Focus on a particular niche or market (8:45ss)Provide a memorable experience to your customer (9:35ss)
    15 min

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Your go-to space for video podcasting, mindful content creation, and entrepreneurial inspiration. Whether you're growing your brand, mastering the art of storytelling, or diving into digital marketing…