Chad McAllister has a Phd in Innovation and he teaches innovation at a number of prominent universities in the US.
He has worked across a number of different industries, from food to consumer products, and with companies like Mastercard, John Deere, FedEx, Microsoft, Visa, TimeInc, Motorola and many, many others.
It’s pretty fair to say that when it comes to creating new products and services it’s worth listening to what Chad has to say.
Our conversation was quite fascinating.
What innovation is and the distinction between innovating and inventing.
What an MPV is, and why it’s so important to build one if you are intending to take your idea to market. I’ll think you find Chad’s explanation and re-definition of what an MPV is really interesting.
We talked a little about the idea that if you have to educate your customers on the value of your new product or service you are probably a little bit too early to the market.
And we also talked about Chad’s encounter with Imposter Syndrome. He shares two simple exercises with us that he found has really helped him work through it. This episode is worth listening to just to learn about those two exercises.So, if you have an idea that you think will make someone's life better, and that you would like to get out into the world, then you're going to love the wisdom Chad shares with us now.
Let’s Chat: I’d love to hear from you so please let me know what's on your mind.
Click this link to leave me a message: https://www.videoask.com/fs1h0kqz7
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Website: https://productmasterynow.com/
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