Switching things up a little bit with this episode and doing a Q&A episode with Cinnamon! Talking a bit about staying productive, Lightroom, SEO, camera equipment and all sort of other things in between. 

Also! We will be taking a break during Thanksgiving week and will be back for our last few episodes of the season right after that. December 5th will be our last episode of the year and then we will be on a couple of months hiatus for the holidays and our move to Seattle. 

Links mentioned in the show:

Cinnamon's ToolBox

Heirloom Bindery

Simply Rooted Surfaces

Focus(ed) Podcast is a podcast for photographers and small business owner who want to grow their business by staying focused. We discuss photography tips, as well as general business and marketing strategies to help you keep your eye on the prize and your business growing. 

For a limited time, Shootproof is offering Focused listeners a 20% discount off their first month! Use code FOCUSED at sign up! 

The family formal portion of a wedding day can be one of the most important times for you as a photographer to shine. By taking control during this time and ensuring the whole process runs smoothly you will take the pressure off of your clients and make what might be a very stressful time much easier on everyone involved. Its not easy though so today Paul and Cinnamon are sharing some important tips and tricks to taking control during the wedding day and making sure all of the important shots are taken care of and everyone leaves family formal time happy and ready to party!!

Focus(ed) Podcast is a podcast for photographers and small business owner who want to grow their business by staying focused. We discuss photography tips, as well as general business and marketing strategies to help you keep your eye on the prize and your business growing. 

For a limited time, Shootproof is offering Focused listeners a 20% discount off their first month! Use code FOCUSED at sign up! 

Facebook Ads!! Everyone is talking about them and there is a lot of confusion and overwhelm when it comes to actually running them. But you know what? They work! And not enough photographers are taking advantage of everything facebook ads can help them with. 

Today we are talking with Jessica Stansberry about why photographers should use facebook ads, why they shouldn't boost posts, how to think about running them and then how to even go about setting them up. 

This is an episode FULL of good information and its one of our longest episodes yet because we cover so much good stuff. You might want to get out a pen and paper for this one friends!

Video to add facebook pixel to your site: www.jessicastansberry.com/facebook-pixel

Welcome to Focus(ed), a podcast for photographers and creatives looking to grow their business by staying focused. Blogging, marketing, photography tips and growth strategies for small business owners and photographers! Find all episodes at www.cinnamonwolfe.co/focusedpodcast

Shop for resources at: www.cinnamonwolfe.co/shop

Shootproof is offering Focus(ed) Listeners 20% off their first paid month! Use offer code FOCUSED at sign up! 

Today on Focus(ed) Podcast we are chatting about what a destination wedding actually is. Its important to understand how to actually use this term in order to ensure you are in line with how potential clients might be using or searching this term as well. 

All episodes of Focus(ed) podcast can be found at www.cinnamonwolfe.co/focusedpodcast

So you've got your photography business up and running and you are providing your clients with gorgeous photos that they can cherish for a lifetime. Have you ever considered adding video into the mix? You are kind of halfway there because you have most of the equipment and understand the basics so what would it really take for you to add video as a service you also provide to your clients?

Today we are chatting with Lin from Lin Pernille Photography about what it takes to run not just a photography business but also a photography and video business. What she has to say might surprise you and get the wheels turning about actually providing an additional service to your clients!!

All episodes of Focus(ed) podcast can be found at www.cinnamonwolfe.co/focusedpodcast 

Hello and welcome to another episode of Focus(ed) Podcast, a photography, business and blogging podcast hosted by Paul & Cinnamon Wolfe. 

Today we are chatting about PRICING at the beginning of your photography business, which can be SO incredibly hard to do!! Not only are you just starting out in your business but you are still learning your craft and wanting to get as much experience as possible. Charging a lot of money off the bat feels "wrong" for a lot of people and then they end up getting stuck in the race to the bottom. 

Today, Cinnamon is going over some of the strategies she used at the beginning of her business and the lessons that she learned from them. We also talk about why knowing how much your business is costing you (cost of doing business) is super important when it comes to knowing how much you actually have to charge (not just how much feels right) in order to make a profit. 

Link to the shop where Cinnamon includes a worksheet for CODB --> 

www.cinnamonwolfe.co/shop

Also, for a limited time Shootproof is offering Focus(ed) listeners a 20% discount off of their first month! Use code FOCUSED at sign up!! 

www.shootproof.com

Where do you belong in the photography world? So many of us start our journey's in the same way...wanting to learn and then taking pictures of everyone or everything we can get our hands on. But how do you figure out what is right for you? How do you narrow your focus in order to really do something that lights you on fire? Today we are chatting with Jana Bishop of Twigy Posts who has traveled this journey. She spent years being a photographer of things that didn't totally ignite her passion and her business in the way she wanted it too. When she finally found her place in styled stock photography, her business soared!! 

Making transitions and pivots can be hard and not following the path that so many other go on can be scary, but Jana puts it all into perspective for us in today's episode!

Find Jana at www.twigyposts.com

Find all other episodes of Focus(ed) Podcast at www.cinnamonwolfe.co/focusedpodcast 

Today we are chatting about tips and tricks for shooting and editing light and bright/airy images. It's no secret that this is a style that is very popular in the industry right now. Getting those lighter and brighter images can be a little tricky so Cinnamon is sharing some tips for shooting and then editing your images to achieve that lighter and brighter look. 

All episodes of Focus(ed) Podcast can be found at www.cinnamonwolfe.co/focusedpodcast 

For a limited time Shootproof is offering Focused listeners a 20% discount. Click here to sign up! 

Today's episode is based on listener request! We love hearing from our listeners and what they'd love for us to talk about. Send us an email to [email protected] for requests!

Shooting 40 weddings per year is no joke...its a LOT of work. When you are just starting out it may seem impossible to ever get to that point and knowing what goes into shooting that many weddings per year is important to know before you make it your goal. 

Today we are talking with Brian and Katrina Bossany all about how they managed to get to the 40 weddings/year mark as well as how they manage their business to the point where they don't even feel like this number is a huge number of weddings to be shooting (<---they talk specifically about this in the episode!) 

If you are interested in learning how to up your marketing and systems, this is the episode for you! 

Find all episodes of Focus(ed) Podcast at www.cinnamonwolfe.co/focusedpodcast

Today on Focus(ed) Podcast, we are chatting all about podcasts. That may seem a little silly considering you are probably listening to this because you already love podcasts, but we wanted to share a bit more about why we love podcasts how they have helped us in our lives and business. 

Feel free to share this show with anyone you know who doesn't know about podcasts or doesn't understand their appeal!!

We discuss the main reasons we think you should listen to podcasts as well as share some of our all time favorite shows plus we discuss a new podcast player we just discovered and really like! 

Find all episodes at www.cinnamonwolfe.co/focusedpodcast

Also find a list with links to some of my favorite books and podcasts at http://www.cinnamonwolfe.co/booksandpodcasts

Shootproof is offering a 20% discount to Focus(ed) Listeners. Enter code FOCUSED at checkout!