Focused Podcast

Turning your passion into a profitable business takes a lot of energy and work. At some point you will realize that you can't do it alone and you will want to bring someone onto your team. Knowing what to outsource in your business and who to hire is easier than you might think.

There are steps you need to do before you begin interviewing and when you're making your final decision. In this episode, Ashley of Sprout HR, walks you through the process to ensure it is as stress-free as possible.

We mentioned

The Contract Shop

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Focus(ed) Podcast is a podcast for photographers and small business owners who want to grow their business by staying focused. We discuss photography tips, as well as general business and marketing strategies to help you keep your eye on the prize and your business growing.    All episodes can be found at http://www.cinnamonwolfe.co/focused-podcast/   Peek into the CW Shop for instant downloadable resources to help you grow your business or become a better blogger!    Looking for 1:1 help? Book a strategy session with Cinnamon and stop worrying about what to do next in your business!    Join the In Crowd to stay up to date on new episodes, meaty resources and of course some cheesy jokes to keep you smiling! 

 

SUPER SIMPLE SEO FOR YOUR BUSINESS

We know SEO can be a daunting topic, so we wanted to give you a breakdown on the best ways to use it for your business. Taylor of Boss Girl Creative, has taken her years of blogging experience and turned them in to a podcast helping creatives learn all about blogging and SEO. 

In this episode, she gives you the overview of SEO, Google Analytics, and the Google Search Console. Don't worry! She doesn't go into the techy stuff, but just the basics you need to know to get started!

Find and connect with Taylor: Website | Instagram

We Mentioned

Marie Forleo's B-School Fearless Launching Boss Girl Creative Podcast

Focus(ed) Podcast is a podcast for photographers and small business owners who want to grow their business by staying focused. We discuss photography tips, as well as general business and marketing strategies to help you keep your eye on the prize and your business growing.   All episodes can be found at http://www.cinnamonwolfe.co/focused-podcast/   Peek into the CW Shop for instant downloadable resources to help you grow your business or become a better blogger!   Looking for 1:1 help? Book a strategy session with Cinnamon and stop worrying about what to do next in your business!    Join the In Crowd to stay up to date on new episodes, meaty resources and of course some cheesy jokes to keep you smiling!   Don't forget to join the Focus(ed) Business Owners on Facebook to discuss your thoughts on this episode!

Setting your business up to be profitable

It can be uncomfortable to talk about finances, but if you're wanting to truly grow your business, you need to know your numbers. This episode is a quick breakdown of the points in Profit First by Mike Michalowicz and we share how it has been working for us the past few months.

We mentioned

Profit First* Dave Ramsey Nerd Wallet

  --   Focus(ed) Podcast is a podcast for photographers and small business owners who want to grow their business by staying focused. We discuss photography tips, as well as general business and marketing strategies to help you keep your eye on the prize and your business growing.    All episodes can be found at http://www.cinnamonwolfe.co/focused-podcast/   Peek into the CW Shop for instant downloadable resources to help you grow your business or become a better blogger!    Looking for 1:1 help? Book a strategy session with Cinnamon and stop worrying about what to do next in your business!    Join the In Crowd to stay up to date on new episodes, meaty resources and of course some cheesy jokes to keep you smiling!   Don't forget to join the Focus(ed) Business Owners on Facebook to discuss your thoughts on this episode!

It doesn't matter how many followers you have on social media, if you don't have a website that is working for you. Your website is the online home for your business and should convey clearly what it is that you do.

Amanda Olson, of Anchor Design, believes your website should be more about your visitor than your pretty logo and script style fonts. On this episode Amanda breaks down the most common mistakes business owners make on their website and how a well thought-out design can make all the difference. 

We mentioned

Contrast Checker

Find and connect with Amanda: Website | Facebook | Instagram 

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Focus(ed) Podcast is a podcast for photographers and small business owners who want to grow their business by staying focused. We discuss photography tips, as well as general business and marketing strategies to help you keep your eye on the prize and your business growing.    All episodes can be found at http://www.cinnamonwolfe.co/focused-podcast/   Peek into the CW Shop for instant downloadable resources to help you grow your business or become a better blogger!    Looking for 1:1 help? Book a strategy session with Cinnamon and stop worrying about what to do next in your business!    Join the In Crowd to stay up to date on new episodes, meaty resources and of course some cheesy jokes to keep you smiling!    Don't forget to join the Focus(ed) Business Owners on Facebook to discuss your thoughts on this episode!

 

For anyone starting out in business, it is easy to get caught up in trying to book any and every client that comes your way. The downside of this is that it can lead to burn out quicker than you've ever imagined. Abby of Abby Grace Photography loves what she does and has found a way to say 'no' that allows her to step away from burn out and towards success. 

Learning how and when to say 'no' for your business will be a game changer in the long run. It allows you to set boundaries in your business that will also impact your personal life. Saying 'no' to things that don't align with your business and brand will allow you the time and energy to say 'yes' to the right things when they come along.

Find and connect with Abby Grace: Website | Instagram | Blog | Youtube

 

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Focus(ed) Podcast is a podcast for photographers and small business owners who want to grow their business by staying focused. We discuss photography tips, as well as general business and marketing strategies to help you keep your eye on the prize and your business growing.    All episodes can be found at http://www.cinnamonwolfe.co/focused-podcast/   Peek into the CW Shop for instant downloadable resources to help you grow your business or become a better blogger!    Looking for 1:1 help? Book a strategy session with Cinnamon and stop worrying about what to do next in your business!    Join the In Crowd to stay up to date on new episodes, meaty resources and of course some cheesy jokes to keep you smiling!   Don't forget to join the Focus(ed) Business Owners on Facebook to discuss your thoughts on this episode!

Same day slideshows may seem like old news or an oversaturated idea to many photographers, but Luke & Ashley believe this is one of the best ways to market your business on wedding days. 

All it takes is a little extra prep, and a quick dinner, to allow you to surprise and delight your couples (and their guests) on their wedding day. If it still seems overwhelming or you're a solo-shooter, they've got some great tips for you, too, to wow your couples!

Find and connect with Luke & Ashley: Website | Instagram | Education

We mentioned

Same Day Slideshow Checklist Luke & Ashley’s First Focus(ed) Podcast - Taking the Scary out of OCF

 

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Focus(ed) Podcast is a podcast for photographers and small business owners who want to grow their business by staying focused. We discuss photography tips, as well as general business and marketing strategies to help you keep your eye on the prize and your business growing.    All episodes can be found at http://www.cinnamonwolfe.co/focused-podcast/   Peek into the CW Shop for instant downloadable resources to help you grow your business or become a better blogger!    Looking for 1:1 help? Book a strategy session with Cinnamon and stop worrying about what to do next in your business!    Join the In Crowd to stay up to date on new episodes, meaty resources and of course some cheesy jokes to keep you smiling!    Don't forget to join the Focus(ed) Business Owners on Facebook to discuss your thoughts on this episode!

Devin and Kathryn met the day he bought his first Canon camera. He chose Canon because of its 'cool-kid' factor and the video capability it had. But as they grew into their own as photographers, Devin and Kathryn, realized the stylistic differences camera types could offer and decide to make the switch.

If you're an established photographer, swapping camera systems can be a big undertaking; and if you're just starting out, choosing the right type may be overwhelming. Devin and Kathryn are sharing their journey with you so you can choose the right system for your style and business.

Things we mentioned

Photographers on the Net Money Maker Straps

Find and Connect with The Robinsons

Website| Education| Youtube| Instagram | Podcast

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Focus(ed) Podcast is a podcast for photographers and small business owners who want to grow their business by staying focused. We discuss photography tips, as well as general business and marketing strategies to help you keep your eye on the prize and your business growing.    All episodes can be found at http://www.cinnamonwolfe.co/focused-podcast/   Peek into the CW Shop for instant downloadable resources to help you grow your business or become a better blogger!    Looking for 1:1 help? Book a strategy session with Cinnamon and stop worrying about what to do next in your business!    Join the In Crowd to stay up to date on new episodes, meaty resources and of course some cheesy jokes to keep you smiling!    Don't forget to join the Focus(ed) Business Owners on Facebook to discuss your thoughts on this episode!

Today on Focused Paul and Cinnamon talk about the release of the new facebook group! 

Come join the facebook group HERE! 

 

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Focus(ed) Podcast is a podcast for photographers and small business owners who want to grow their business by staying focused. We discuss photography tips, as well as general business and marketing strategies to help you keep your eye on the prize and your business growing.    All episodes can be found at http://www.cinnamonwolfe.co/focused-podcast/   Peek into the CW Shop for instant downloadable resources to help you grow your business or become a better blogger!    Looking for 1:1 help? Book a strategy session with Cinnamon and stop worrying about what to do next in your business!    Join the In Crowd to stay up to date on new episodes, meaty resources and of course some cheesy jokes to keep you smiling!

Don't forget to join the Focus(ed) Business Owners on Facebook to discuss your thoughts on this episode!

Davey and his wife, Krista, are no strangers to dealing with inquiries, both as photographers and now as web designers. The process of getting inquiries may seem daunting to any photographer when they're first starting out, or looking to make a change in their pricing. However, Davey believes that knowing the data behind your inquiries can help you feel comfortable in securing your next clients. 

Davey is also sharing his 3 key tips for getting more qualified leads and how to actually turn down clients when they're not the best fit.

We Mentioned:

Brands that Book - Davey's Podcast Dave Ramsey Rising Tide Society Tuesday’s Together Amy & Jordan (Davey’s Podcast Episode) The Harris Company (Davey’s Podcast Episode)

 

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Focus(ed) Podcast is a podcast for photographers and small business owners who want to grow their business by staying focused. We discuss photography tips, as well as general business and marketing strategies to help you keep your eye on the prize and your business growing.    All episodes can be found at http://www.cinnamonwolfe.co/focused-podcast/   Peek into the CW Shop for instant downloadable resources to help you grow your business or become a better blogger!    Looking for 1:1 help? Book a strategy session with Cinnamon and stop worrying about what to do next in your business!    Join the In Crowd to stay up to date on new episodes, meaty resources and of course some cheesy jokes to keep you smiling!

Don't forget to join the Focus(ed) Business Owners on Facebook to discuss your thoughts on this episode!