Does your business suit your personality? As professional photographers we are essentially our brand. So, if we keep trying to do things that don't work for our personality then there is a good chance that people will notice some dissonance in our brand. By understanding ourselves better we can find ways of doing activities such as marketing in ways that are more natural for us. This not only makes it easier for us, it also means that our prospective clients will see a more authentic brand.

How can we be happy as professional photographers? The key lies in our motivation. If we are able to work in line with our motivators then we can feel happier and that we are achieving more. Ignoring what really motivates us can leave us frustrated and unhappy. This episode is an introduction to motivating factors that can affect photographers when running their own business. It is presented by Joe Lenton, mentor & business coach at Focused Professional.