Fohr Ground

Erin Sackman, aka Style by the People, is a Los Angeles based content creator. She and Tim discuss it all: from the career path she forged for herself at age 18 to the community present in LA’s unique influencer scene. They also cover how she’s preparing for life outside of Instagram, her investment in her blog, and how she maintains a consistent perspective through her different verticals.

After spending time in editorial and print, Caroline used Instagram and blogging to support the launch of her book, Making it in Manhattan. In this episode, she and Tim discuss her upbringing in New York City, how she began making clothes, and landing a book deal.

Photographer + videographer Aaron Vazquez talks breaking out of routines and getting out of your head, staying motivated while being your own boss, plus the year he went without eating a slice of pizza. We also get to hear how he uses rules to structure and inform his creative process. Tim also asks him about the work he does for a living.

Caitlyn talks with Tim about how she found her style, how she creates sustainability as a business, how she thinks about the future of Instagram. I found it really interesting to hear about her work ethic and the pressures of the industry. In true Fohr Ground fashion, they also discuss inspiration and how Caitlyn finds that in Fashion Week.

Based out of Atlanta, Wilonda joins us on the podcast during a trip to New York. She and Tim talk about her military child background, her Haitian roots, being an influencer outside of the big coastal markets, and what it’s like balancing her Instagram and YouTube accounts.

Tim chats with Cass DiMicco, a fashion and lifestyle influencer based in New York City. After starting her career as a buyer at Lord & Taylor, she used her keen eye for style to turn blogging to a full-time career, a move that’s two years in the making. She and Tim discuss that transition, how Tumblr is her unlikely source for inspiration, why she doesn’t think follower counts matter as much anymore, and how she forecasts fashion trends.

Host Tim Jeffreys sits down with Igee Okafor, the editor and founder of his eponymous lifestyle blog. He calls it a destination for lifestyle enthusiasts to learn and create a conversation around menswear and culture. He also recently launched a menswear publication called Bond Official. Having known each other for years, the two get into a wide array of topics. Igee even flips the interview and asks Tim questions of his own.

It's time to hear from the brand side of things. Idalia Salsamendi talks to our host Tim Jeffreys about witnessing the beginning of the influencer industry as well as her work with influencer Chriselle Lim. Idalia's honest, no BS approach is something we really appreciate at Fohr--in fact, she's been a conference speaker for us two times now. Influencers and brands, you'll want to take some notes.

Lex Dieck (also known as Lexicon of Style) is an NYC based style blogger and fashion designer. Her mission is to embody every aspect of style. She sees it as a visual dictionary where women can unite to find inspiration to express themselves through fashion, beauty, travel, and everyday life.

In this episode, she talks to Fohr Marketing Director and host Tim Jeffreys about her upbringing in Texas, her scarf business, how she learned who she was and expressing that through the content she creates.

In episode 5 of Fohr Ground, Fohr Marketing Director + host Tim Jeffreys sits down with menswear influencer Marcel Floruss. They discuss everything from growing a following on YouTube to the meaning of creativity.