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FOLLOW ME
By The Digital Dept.Business
FOLLOW ME episodes
- Kinya Clairborne, Founder & Editor-in-Chief of STYLE & SOCIETY Magazine: How To Diversify Your Skillset As An Influencer
Kinya Clairborne is an award-winning content creator and the founder and editor-in-chief of STYLE & SOCIETY Magazine. Not only is she an amazing example of how to transition from corporate girlie to full-time influencer, but she’s also managed to heavily diversify her brand and work with big names like Honda, Macy’s, and L’Oreal.
In our conversation, we talk about how to translate your social following into something more concrete that you own, like an email list or a product line. Kinya also turns the mic back to us and asks about our perspective on outbound versus incoming deals and what we think about influencers working with both agents and managers.
IN THIS EPISODE, WE TALK ABOUT:
Why jumping around to different agencies can hurt you as a content creator
The turning point for Kinya that inspired her to go all-in on being a content creator
Examples of what it looks like to diversify your skillset as an influencer
Why we’re sick of exclusivity clauses
Questions to ask yourself before partnering with a manger
Our #1 piece of advice for all content creators
RESOURCES
Learn more about Be Social Group
CONNECT WITH KINYA
Follow Kinya on Instagram: @kinyaclaiborne
Follow Kinya on TikTok: @kinyaclaiborne
Follow STYLE & SOCIETY on Instagram: @styleandsociety
Become a STYLE & SOCIETY Insider: styleandsociety.com
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
39 min - Rocsi Diaz, Emmy-Winning TV Host & Content Creator: Adapting To Changes In New Media
Rocsi Diaz is best known for hosting major network shows like BET’s 106 & Park and ABC’s Good Morning America, but she’s stepping into a new chapter of her career as a content creator and brand founder. In our conversation, Rocsi looks back on her career highlights and shares how she’s taking those experiences into her latest ventures: a podcast and a product line. Rocsi also gives advice to influencers who want to be red carpet correspondents or make a name for themselves in traditional media.
IN THIS EPISODE, WE TALK ABOUT:
How to know when it’s time to pivot in your career
Tips for connecting with your audience while also staying authentic to yourself
The secret to being a great interviewer
How event coverage and celebrity news has changed with the rise of pop culture content creators
Rocsi’s vision for her upcoming podcast and bronzing product line
RESOURCES
NYT Article: Is There Life After Influencing?
How to Talk to Anyone, Anytime, Anywhere by Larry King
Learn more about Be Social Group
CONNECT WITH ROCSI
Follow Rocsi on Instagram: @rocsidiaz
Follow Rocsi on TikTok: @rocsidiaz
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
41 min - Siffat Haider, Co-Founder & Co-CEO Of Arrae: What Makes A Successful Influencer Marketing Campaign
Siffat Haider, co-founder of the natural supplements brand Arrae, joins us on this episode to unpack the ‘it factor’ that drives her company’s success. She walks us through exactly how she launched a DTC brand and what her day-to-day looks like now that it’s really taken off.
Siffat has such a unique perspective on influencer marketing as someone who’s both a content creator and founder, and she shares her top advice for people on both sides of those deals. We also get into strategies for community-led marketing and talk about the trend of de-influencing.
IN THIS EPISODE, WE TALK ABOUT:
What prompted Siffat to explore the world of holistic medicine
The benefits of soft launching a product
How Siffat created an influencer marketing campaign with a tiny budget
Key marketing advice for brand owners and influencers
The division of labor between Siffat and her co-founder (who also happens to be her husband)
RESOURCES
Learn more about Be Social Group
CONNECT WITH SIFFAT
Follow Siffat: @siffhaider
Follow Arrae: @arrae.co
Shop Arrae: arrae.com
Listen to The Dream Bigger Podcast
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
40 min - Jennifer Walker, Co-Founder of Walker Drawas: Setting The Standard For Experiential Marketing With Coachella, Revolve Festival & More
Jennifer Walker, co-founder of Walker Drawas, joins us on this episode to chat about her career evolution from VP of PR and Marketing at AllSaints to now spearheading some of the most epic experiential marketing campaigns, including VIP Coachella parties and Revolve Festival.
Jennifer reflects on how she’s worked through some of the biggest challenges in her career and shares her advice for balancing motherhood and business. Plus, she lets us in on what a day in her life looks like and what we can expect from her agency in the future.
IN THIS EPISODE, WE TALK ABOUT:
How to set expectations with brands that don't “get” influencer marketing
What inspired Jennifer to team up with Adam Drawas to create a full-service entertainment marketing agency
Ways that Jennifer and her team continue to innovate at Coachella
What self-care and work-life boundaries look like for Jennifer nowadays
Exploring opportunities outside of fashion, including hospitality and nightlife
RESOURCES
Peerspace
Learn more about Be Social Group
CONNECT WITH JENNIFER
Follow Jennifer: @_jennifer_walker_
Follow Walker Drawas: @walkerdrawas
Learn more about Walker Drawas: www.walkerdrawas.com
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
42 min - Kira Jackson, Head Of Partnerships At RX3 Growth Partners: Bridging The Gap Between Marketing & Venture CapitalKira Jackson is a highly successful investor and Head of Partnerships at RX3 Growth Partners, the consumer-centric Growth Equity firm co-founded by Aaron Rodgers. She’s also killing it on TikTok where she shares all her insight about brand strategy and consumer investing.In our conversation, Kira talks about her transition from public relations to private equity and what her day-to-day looks like on the value-add team. She shares the tools that help her sell her vision and articulate it in a quantitative way, which helps bridge the gap between marketing and investors. Plus, Kira highlights her tips for influencers who want to start a brand and raise capital for it.IN THIS EPISODE, WE TALK ABOUT:The best way to start developing content and finding your nicheWhat sparked Kira’s interest in the venture capital worldWhy Kira believes that value-add investing and differentiated capital are more important now than ever beforeWhere you can really leverage talent and have it impact the bottom lineTaking the temperature on how VCs feel about influencer-backed brandsRESOURCESLemon8 AppSemrushSpateLeftyRenLearn more about Be Social GroupCREATORS MENTIONED@katiewelch@orenmeetsworld@maggiesellers_@clothesconscience@chamberlaincoffeeCONNECT WITH KIRAFollow Kira on Instagram: @kiramackenzieFollow Kira on TikTok: @kiramackenzLearn more about RX3 Growth Partners: rx3growthpartners.comCONNECT WITH ALIFollow me on Instagram: @aligrantFollow me on TikTok: @aligrntCONNECT WITH JESSFollow me on Instagram: @jessyoowouldFollow me on TikTok: @jessyoowould46 min
- Lindsay Silberman, Content Creator & Founder Of Hotel Lobby Candle: How To Start A Products-Based Business
Lindsay Silberman, luxury lifestyle blogger and founder of Hotel Lobby Candle, joins us on this episode to walk through exactly how she went from brand ideation to a sold out launch in under a year. She shares how she got started with finding the right designer, fragrance chemist, and manufacturer, and how she overcame the many roadblocks along the way (read: launching a products-based business during a global pandemic).
If you're trying to figure out what type of product makes sense for your personal brand and want to learn more about the tangible steps to bring it to life, don’t miss this conversation with Lindsay!
IN THIS EPISODE, WE TALK ABOUT:
The tipping point for Lindsay to leave her editorial job and go all-in on being a content creator
How Lindsay figured out business logistics as a newbie in the space
The factors that contributed to Lindsay selling out her entire inventory in 24 minutes
How Lindsay and her team are getting more strategic as they scale
Learning to delegate and get out of your own way as a business owner
A peek into what’s next for Hotel Lobby Candle, including new products coming out later this year
RESOURCES
Learn more about Be Social Group
CONNECT WITH LINDSAY
Follow Lindsay on Instagram: @lindsaysilb
Follow Hotel Lobby Candle: @hotellobbycandle
Shop Hotel Lobby Candle: hotellobbycandle.com
Learn more on Lindsay’s website: lindsaysilberman.com
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
37 min - Trend Report: Getting Verified On Meta
Meta just rolled out the new Meta Verified feature (aka the blue checkmark), which was once reserved for top celebs, influencers, and brands, but can now be on your profile for $14.99/month. We’re breaking down the enhanced features and exclusive extras that the subscription offers, and share our take on if creators should invest in it or not.
IN THIS EPISODE, WE TALK ABOUT:
What Meta Verified is
How Meta Verified changes the meaning and value of blue checkmarks
The backstory of how to get verified on IG
The benefits of Meta Verified for creators
Our thoughts on if TikTok and Snapchat are going to launch similar features
RESOURCES
Learn more about Be Social Group
CONNECT WITH ALI
Follow me on Instagram: @aligrant (and see my new blue checkmark!)
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
9 min - James Nord, Co-Founder of Fohr: Why Ambassadorship Is The Future Of Influencer Marketing
One of the biggest pain points of the creator economy is the lack of stability and predictable income. But, it doesn’t have to be that way.
We’re joined by James Nord, the co-founder of Fohr, a tech company at the forefront of ambassador marketing. They’ve been the go-to campaign platform for years and have a real touch point on beauty programs, most notably Sephora Squad.
In our conversation, James explains why the team at Fohr has really dialed into the long-term ambassador marketing strategy. We talk about getting back to the roots of authenticity and what makes influencer marketing actually work. He also gives some insight into how to stand out in a crowded market and explains why it pays off to deliver bonus content.
IN THIS EPISODE, WE TALK ABOUT:
James’ introduction to influencer marketing in the mid-2000s
The story behind Sephora Squad
How to get on a brand’s radar and be considered for a campaign
Why Fohr doesn’t offer single-post campaigns
The easiest way to retain and grow your brand relationships
RESOURCES
2023 Sephora Squad Applications: sephorasquad.com
Learn more about Be Social Group
CONNECT WITH JAMES
Follow James: @jamesnord
Follow Fohr: @fohr.co
Work with Fohr: fohr.co
Listen to Negoris with Nord
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
35 min - Trend Report: E-Commerce For Creators With Pontus Karlsson
Marketplace e-commerce is considered the future of retail, but up until recently, it’s mainly been available to major stars like Gwyneth Paltrow and Kourtney Kardashian. Now, there’s a way for content creators to cash in on the trend, too.
Pontus Karlsson is the founder of Off Script, an easy solution for creators to build a curated marketplace selling products from multiple brands. We recently caught up with him to talk about how Off Script is changing the way creators approach affiliate marketing and sell natively on social channels.
IN THIS EPISODE, WE TALK ABOUT:
The inspiration behind Off Script
Off Script as the middle ground between affiliate marketing and having your own product line
Current e-commerce trends and retail industry forecasts
The reality of what influencers make on LTK and Amazon Storefront
How creators can work with Off Script
RESOURCES
Learn more about Be Social Group
CONNECT WITH PONTUS
Follow Pontus: @coolastekatten
Learn more about Off Script: offscript.io
Work with Off Script: [email protected]
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
16 min - Cynthia Ruff, Founder Of HashTag Pay Me: The Art & Science Of Getting Paid
As a creator, one of the hardest questions to get a straight answer for is: “how much should I charge?”
That’s where Cynthia Ruff comes in. After years of wingin’ it and piecing together her personal rates, she created HashTag Pay Me, the only tool that helps creators streamline their brand outreach process.
We chat with Cynthia on all things startup capital, building credibility as a content creator, and how HashTag Pay Me works. She breaks down how she uses her ‘fairy math’ method to rethink corporate compensation tools that create a more transparent, even playing field for creators.
She also shares what’s next for the platform, including conversion metrics, networking features, and a digital app.
IN THIS EPISODE, WE TALK ABOUT:
The current startup loan landscape and the SVB of it all
Challenges in getting traditional investors to understand pain points in the creator economy
Updating what it means to be ‘recession-proof’
Why whitelisting is a double-edged sword and how to make sure you’re appropriately compensated
How to use HashTag Pay Me to confidently set your rate and back it up with data
RESOURCES
Check out All-In Podcast
Learn more about Be Social Group
CONNECT WITH CYNTHIA
Follow Cynthia: @cynthiahruff
Follow HashTag Pay Me: @hashtagpayme
Get started with HashTag Pay Me: hashtagpayme.com
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
35 min
About FOLLOW ME
From the publisher's feed
Demystifying influence in the digital space. Follow Me is for the corporate cuties, the fierce freelancers and anyone else trying to figure out their career off and online. Join hosts, Ali Grant and…
Jess Yoo–powerhouses from The Digital Dept.–each week to hear conversations with industry experts, creators turned entrepreneurs, and brand executives who are demystifying the business side of the influencer space. Ali and Jess also share their own relatable, real life experiences working with brands and creators, as well as discuss what’s new and happening across the industry.
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