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FOLLOW ME
By The Digital Dept.Business
FOLLOW ME episodes
- Pamela Zapata, CEO & Founder Of Society 18: How To Be A Talent Manager
Pamela Zapata, CEO and founder of Society 18, takes us behind the scenes of what it’s *really* like to be a talent manager. After working in major branding, marketing, and casting departments, Pamela noticed a pattern with BIPOC influencers: they were mostly self-representing and leaving a lot of money on the table in doing so. She shares how she turned her consulting side hustle into a seven-figure agency and gives her top advice for anyone who wants to follow a similar path.
IN THIS EPISODE, WE TALK ABOUT:
- How Pamela draws on her professional experiences across various industries
- The steps Pamela took to leave her corporate job and go all-in on her own agency
- Tips for finding brands to pitch to for your clients
- What questions talent should ask potential managers (and vice versa)
- The insights and metrics Pamela and her team look at before signing with a creator
- The pros and cons of short-term trials
- Why is it so hard to get paid on time in this industry?!
RESOURCES
- Learn more about Be Social Group
CONNECT WITH PAMELA
Follow Pamela: @pamelazapataFollow Society 18: @society18
Learn more about Society 18: society18.com
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
49 min - Ashley Villa, CEO of Rare Global: How To Create A Personal Brand With Lasting Power
As CEO and founder of Rare Global, Ashley Villa and her team manage top influencers like Michelle Phan, Jenn Im, Chloe Morello, and Nicol Concilio.
In our conversation, we get into how Ashley transitioned from corporate attorney to talent manager and has since scaled Rare Global into the only female-owned, female-run talent management company in the digital space. She breaks down what a talent manager does, including how they facilitate collaborations with dream brands and help campaigns come to life.
Ashley is also the co-founder of Sireni Beauty and takes us behind the scenes of what it’s like to get a sustainable beauty brand off the ground (including the hefty start up costs).
Listen in to hear more of Ashley’s expertise on working with the next generation of talent and creating brands with lasting power.
IN THIS EPISODE, WE TALK ABOUT:
- Rapid Fire: Legal Edition
- How brand campaigns have evolved since the start of influencer marketing
- Common mistakes Ashley sees inexperienced managers make
- What it looks like to help a client with a rebrand
- How creators typically get paid for capsule collections
- Ashley’s thoughts on the battle between TikTok, Reels, and Youtube Shorts
- Advice for people who want to break into the influencer management industry
RESOURCES
- Learn more about Be Social Group
- Follow Torrie: @torrbelle
- eMinutes
- Coastal Homestead
CONNECT WITH ASHLEY
Follow Ashley: @ashleyrachel
Follow Rare Global: @rareglobal
Work with Rare Global: rare.global
Follow Sireni Beauty: @sirenibeauty
Shop Sireni Beauty: sirenibeauty.com
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
59 min - Creator, Candice Nikeia: Why Practicing Daily Affirmations Will Turn Your Dreams Into Reality
Manifestation Coach and LA-based influencer, Candice Nikeia, joins us on this episode to break down the basics of affirmations and manifestation. She shares actionable steps for transforming your mindset and becoming an energetic match for your personal and professional goals. Candice also gets real about the disparities for BIPOC content creators and what tools she uses to work through those deep-rooted challenges.
IN THIS EPISODE, WE TALK ABOUT:
- Why it’s key to say your affirmations out loud
- Tangible examples of the power of visualization and affirmations
- Candice’s inspired morning routine
- What self-concept is and how you can use it to discover more opportunities
- How to organically incorporate brand deals into your content
- Building a community around your brand
RESOURCES
- Learn more about Be Social Group
- The State of Creator Guided Shopping
- The Five Minute Journal
- Neville Goddard's work
- Thewizardliz on Youtube
CONNECT WITH CANDICE
Follow me on Instagram: @candicenikeia
Follow me on TikTok: @candicenikeia
Follow my Daily Affirmations Instagram: @dailyaffirmationswithcandice
Subscribe to my Youtube channel: @candicenikeia
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
45 min - Trend Report: ROI on Superbowl Advertisements
Torrie subs in for Jess because she is at NYFW (fancy!!) to chit chat about the Superbowl. We aren't talking sports though... we are unpacking our favorite ads and the ROI behind running an ad of that magnitude. I mean, we obviously have to talk about the Jennifer Coolidge and E.L.F. ad, am I right?! It's a quickie... so we hope you enjoy!
IN THIS EPISODE, WE TALK ABOUT:
- Football (LOL)...jk we don't
- Superbowl advertising and the ROI
- Jennifer Coolidge and the infamous E.L.F. ad
- Rihanna's performance
RESOURCES
- Learn more about Be Social Group
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
11 min - Becca Tilley: Updating Your Content Creation Strategy In A New Generation Of Social Media
She is back! A lot has happened since Becca Tilley was last on the podcast, so as a long-time client of Be Social, we thought it was a good time to see how Becca has evolved as an influencer over the last few years, how she creates content in a fast-changing social media landscape and what she has planned for the near future.
IN THIS EPISODE, WE TALK ABOUT:
- Becca’s influencer tips & theory about Instagram Stories
- How Becca is tackling her content creation in a new wave of social media
- How she determines what she does and does not document for social media
- Becca’s plans for her podcast, Scrubbing In
- How she approaches brand deals
- A quick game of This or That: Alix Earle edition
RESOURCES
- Shop Becca’s favorite looks HERE
- Learn more about Be Social Group
CONNECT WITH BECCA
Follow me on Instagram: @beccatilley
Follow me on TikTok: @beccatilley5
Listen to my podcast, Scrubbing In
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
54 min - Trend Report: Brand Trips & Our Take On @tartecosmetics Dubai Trip
One of our favorite influencer trends are BRAND TRIPS! These are a hot topic right now––primarily because of the extravagant Tarte Cosmetics trip to Dubai. So today, Jess and I are breaking down our take on brand trips and why they are such an effective marketing strategy. We also cover the best ways to approach creating a brand experience if you’re a smaller brand and feel intimidated by these large, luxury experiences. This is a fun one––we hope you love it!
IN THIS EPISODE, WE TALK ABOUT:
- Our take on how Tarte Cosmetics pulled off their extravagant Dubai trip
- Why experiences give brands more bang for their buck
- How this model has been around for decades
- How to approach creating an experience for influencers (as a smaller brand)
RESOURCES
- Check out the @tartecosmetics Dubai brand trip on TikTok
- Learn more about Be Social Group
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESSFollow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
16 min - Thu Do: From Corporate Girly To Full-Time Freelancer & Influencer
Thu Do is a corporate cutie turned full-time freelancer and influencer, so truly, she is living the best of both worlds. Previously employed at notable brands like Benefit and Summer Fridays, Thu now owns her own brand consulting business, That’s Over Budget, in addition to creating content full-time on TikTok, Instagram and YouTube. In our conversation, Thu gives us tips for how to take the leap from corporate to freelance, how to best set expectations with your peers and superiors in a corporate environment, which platform brings in the most money for her and so much more!
IN THIS EPISODE, WE TALK ABOUT:
- Why she felt the pull to leave her corporate career
- How she took the leap and got started as a freelancer and influencer
- How she grew to over 20k followers in 2 months on TikTok
- Hot or Not: Social Media Platform Edition
RESOURCES
- Shop Thu’s favorite things HERE
- Learn more about her consulting business, That’s Over Budget
- Learn more about Be Social Group
CONNECT WITH THU
Follow me on Instagram: @lazygirlglam
Follow me on TikTok: @lazygirlglam22
Check out lazygirlglam.com
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
45 min - Trend Report: $100 Million In The YouTube Shorts Creator Fund
Welcome to our new segment, Trend Report! As you know, the digital and social media landscapes are changing constantly. It’s hard to keep up, but that’s why we’ve created this segment. As professionals who live and breathe social media, it’s our job to keep you up to date. So today, we’re talking about the exciting launch of the YouTube Shorts Creators Fund for 2023 and how you can get a piece of that $100 million pie.
IN THIS EPISODE, WE TALK ABOUT:
- The purpose of the Creator Fund
- How Jess got inside info to stand out on YouTube Shorts
- The best app to remove watermarks on short form videos
- Ali’s funny (but actually sad) story about TikTok & Be Social Group
RESOURCES
- Learn more about the YouTube Shorts Creator Fund HERE
- Learn more about Be Social Group
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
13 min - Serena Kerrigan, Queen of Confidence: Navigating Rejection & Finding Confidence Online
The Queen of Confidence, Serena F*cking Kerrigan, joins us today to hone in on how she navigates rejection and finds confidence online. Serena has always known that she is a creator, so she got her start creating content for Refinery29 and ultimately, left the job just before the pandemic to––in her own words––”start her empire”. She is the ultimate hype girl and this episode is the confidence boost you need that will remind you it’s not cringey to put yourself out there.
IN THIS EPISODE, WE TALK ABOUT:
- How to get past feeling embarrassed on social media
- Her best & worst brand partnerships
- Her tips for creating reels and TikToks
- The importance off platform as a creator & building a brand
RESOURCES
- Buy the Let’s Fucking Date card game: letsfuckingdate.com
- Learn more about Be Social Group
CONNECT WITH SERENA
Follow me on Instagram: @serenakerrigan
Follow me on TikTok: @serenakerrigan
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
54 min - Remi Ishizuka + Nate Pontiou, HomeBodies: Creating a Company From Home
Influencer and entrepreneurs, Remi Ishizuka + Nate Pontiou join us today to share how they started their fitness company, HomeBodies, during the pandemic and how they have used this past year to reach a new audience, start a business, and grow their platforms.
33 min
About FOLLOW ME
From the publisher's feed
Demystifying influence in the digital space. Follow Me is for the corporate cuties, the fierce freelancers and anyone else trying to figure out their career off and online. Join hosts, Ali Grant and…
Jess Yoo–powerhouses from The Digital Dept.–each week to hear conversations with industry experts, creators turned entrepreneurs, and brand executives who are demystifying the business side of the influencer space. Ali and Jess also share their own relatable, real life experiences working with brands and creators, as well as discuss what’s new and happening across the industry.
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