Follow the Feeling: Brand Builder

How do you get the most value out of any book? In this episode, we introduce a new formula for turning ideas into action, and action into inspiration for others. 

We do the heavy lifting of breaking down the book so you don't have to: listen to learn the top three things to know, top three things to do, top three things to share with others. 

Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.

Subscribe to the weekly Brand Builder Lab newsletter. 

Produced by Kai D. Wright. Follow Kai on LinkedIn. 

Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon. 

💬 Text us.

What do Peloton, Liquid Death, Crocs, and Duolingo all have in common? In this episode, we unpack the secret sauce behind cult brands—the ones that go way beyond product to spark deep emotional connection and community.

From sonic branding and unique lingo to rituals, visual identity, and even shared enemies, we break down the patterns that turn customers into superfans.

You’ll hear real-world examples, fresh insights, and a powerful takeaway: building a brand people believe in starts with authenticity, not imitation. Plus, we tease the upcoming 2025 workbook for "Follow the Feeling: Brand Building in a Noisy World."

Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.

Subscribe to the weekly Brand Builder Lab newsletter. 

Produced by Kai D. Wright. Follow Kai on LinkedIn. 

Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon. 

💬 Text us.

Subscriber-only episode

In this episode, we roll up our sleeves and dive into Page 18 of the Follow the Feeling Workbook—where the real work begins. This chapter marks the start of the “Community & Feeling” section, the emotional foundation of the LAVEC framework. 

You’ll explore the Brand Checkup, a powerful self-assessment tool that helps you evaluate your brand’s strength across seven essential factors: core community identification, emotional connection, community bond, brand personality, community interactions, advocacy, and the depth of your emotional resonance. 

Whether you're a solo creator or a growing brand, this episode is your practical guide to building a brand people don’t just buy—they believe in.

Subscribe to the weekly Brand Builder Lab newsletter. 

Produced by Kai D. Wright. Follow Kai on LinkedIn.  

Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon. 

💬 Text us.

In this quick-hit episode, we dive into pages 15 to 17 of the Follow the Feeling Workbook—the “Community and Feeling” overview. 

Think of it as your brand’s emotional cheat sheet: a fast, practical guide to understanding why the most powerful brands don’t just sell products—they build movements. 

You’ll learn how to define your shared purpose, create meaningful engagement platforms, and celebrate your community in ways that build loyalty and trust. With examples from Peloton, ELF Beauty, and Red Bull, this episode shows how real-world brands build emotional connection, belonging, and advocacy. 

Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.

Subscribe to the weekly Brand Builder Lab newsletter. 

Produced by Kai D. Wright. Follow Kai on LinkedIn.  

Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon. 

💬 Text us.

In this episode, get an overview of "Follow the Feeling: Brand Building in a Noisy World." 

You'll hear about the key takeaways of the book along with the LAVEC framework. Discover how cult brands from Disney to Peloton thrive in a cluttered world by unlocking their winning strategies around community, feelings, lexicon, audio, visuals, experience, and culture.

Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.

Subscribe to the weekly Brand Builder Lab newsletter. 

Produced by Kai D. Wright. Follow Kai on LinkedIn.  

Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon. 

💬 Text us.