FOMOFanz the Brian Fanzo show

The most underutilized functionality of social media

I LOVE social media and it’s changed my life and my business but its more than just posting content and on this episode I share what I believe is the most powerful use of social media and how it helped me close a 15k gig that I wouldn’t have closed if it wasn’t for this concept.  

Mentioned in the podcast:

Brian’s Favorite Tools:

RivalIQ - Sprout Social - Zoomph - Buzzsumo - Google Alerts - Mention.com - IFTT

Reddit Keyword Monitor Pro - Awario -Agorapulse

Social Networks You Might Not Be Listening To:

Reddit - Quora - Pinterest - Tumblr

Follow the host Brian Fanzo @iSocialFanz on Social Media:

http://www.instagram.com/isocialfanz

http://www.Twitter.com/iSocialFanz

http://www.isocialfanz.com

By popular demand, we bring to you an episode dedicated to my thoughts on the public speaking industry, why I enjoy disrupting it and where I think the future of speaking is going. 

Topics & questions I cover on this episode:

• How & why I love speaking (Also listen to episode 039)
• Current state of the "Good Ole Boy" speaking network
• How I leverage digital to provide extra value for those that hire me
• How to make it as a speaker without a book or celebrity fame or being a big ex CEO.
• Value of having a niche as a speaker
• How to standout in the speaker space
• What impact Virtual Reality and Augmented Reality will have on the event management and event production space
• How much I charge to speak and the importance of understanding your value and asking for that value when working with event managers
• Will offline events eventually not exist?
• What the future of speaking looks like

I've truly found my dream job and my calling for what I want to do for the rest of my life and with that being said I also want to help take this industry to new heights and in new ways.  

For the calls to action at the end of the show send me a tweet or tag me on instagram @iSocialFanz

www.Instagram.com/iSocialFanz

www.Twitter.com/iSocialFanz

If you want to find out more about me as a speaker visit: www.isocialfanz.com/speaker

When you treat your social media like a billboard, you get billboard results!

No emotion
No trust
No conversation
No community
No conversion
No authenticity

No way to prove ROI or track what success looks like.

On this episode, I discuss the amazing things I learned about National Geographic and Food Networks social media and social video strategies and why we can all learn from the way they are doing things.  I also get fired up talking about why I feel most brands are failing on social media and what myself and Amy Landino are doing with our new podcast as an example of starting with what success looks like and working backward.  

Make sure you follow the cohost of my new podcast that debut’s next month Amy Landino on Instagram at @Schmittastic

Also follow me on Instagram @iSocialFanz

Sponsor Iographer:

We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case.

If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!

What I learned about the business value of social media working with Luxury Travel Agents!

I’ve had the amazing opportunity to give keynotes, webinars and workshops for multiple luxury travel events and organizations this year and I felt like their use of social media and the questions they had for me would add massive value to anyone in a service or product business that wants to build trust and connect with future customers aka the younger generations.

On this episode we covered some of these questions:

• My business is booming why should I invest time and money with social media today?
• What content beyond just marketing my business should I be posting on social media?
• Everyone in the luxury travel space posts the same type of content what can I do to stand out from the noise?
• My business is word of mouth and build on customer recommendations so do I really need social media?
• What do you mean by creating “Social Media Education” not just social media marketing?
• Where does influencer marketing fit in luxury travel and service-based business?

I love working with the travel and hospitality space and if you are in that space or would like to hire me to speak or provide a workshop please contact me and visit: www.isocialfanz.com/Speaker

Products mentioned on this episode:

iOgrapher case:

Snapchat Spectacle Video Sunglasses

Sponsor Iographer:

We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case.

If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!

Upcoming Speaking Events:

Come see me speak for the 5th year in a row at Social Media Marketing World #SMMW19 buy your tickets here: http://SMMW19.isocialfanz.live

On today's episode, I discuss the power of word of mouth marketing, talk triggers and a new must-read book.  How has wearing a hat and bright red shoes helped grow my business?  You'll have to listen to this episode to find out! 

Inspired by the new book by Jay Baer & Daniel Lemin titled Talk Triggers!

Get a copy of the book at http://www.TalkTriggers.com

Are you ready for a special live podcast episode from HubSpot Inbound 2018 where 27k marketers gathered in Boston Massachusetts to talk about the future of inbound marketing?  Okay maybe that opening sentence was made to give you FOMO but you guys are in for a treat as not only is this broadcasted from the live studio at the event but I have two special guests on today’s show.

What you’ll hear discussed on this episode with my two guests David Meerman Scott and Andrew Tarvin:

• What’s changed with Inbound marketing over the past 10 years?
• What are some megatrends in 2018 around digital marketing?
• How are people looking at marketing and social media differently?
• What’s the value of creating “Fan-like” experiences for brands?
• What role does humor play in marketing and is it a nice to have or must have?
• Why is emotional intelligence important for marketers to understand?
• How do we unplug or decompress in this crazy always on world today?
  
  

Follow My Guests:

David Meerman Scott: https://twitter.com/dmscott

Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR"

https://www.davidmeermanscott.com/

Andrew Tarvin: https://twitter.com/drewtarvin

Speaker. comedian. engineer. Type A, blue square, conscientious INTJ with the sign of Aquarius. author of #unitedstatesoflaughter. owner of @HumorThatWorks.

https://andrewtarvin.com/

I don't think of myself as a creative as I can't write or sing or dance or draw but I do love telling stories and creating content to grow my business and tell my story and often people are confused on why I do this and what value it has for my business.

On this episode I'm going to tackle the following questions around my strategies, struggles, and insights into creating content as a Business Minded Content Creator:

- Why I use my content and community as my outbound marketing strategy?

- Mindset shift required to create content to a community that you aren't directly monetizing

- What value does free content have for brands that want to sponsor your content or hire you as an influencer?

- Why does the strategy have to be different for a creative vs a business-minded content creator?

- Why it's sometimes more valuable to connect and create content for those who influence your end buyer than your end-buyer directly?

- Value of relatability and community as an entrepreneur and content creator

Thank you for inspiring me and keeping me motivated FomoFanz Community! - Brian Fanzo 

On this episode I Brian Fanzo, founder of iSocialFanz get real with you and share something that happened to me this past week and why I had to be ok with it and why I feel I'm not alone with this struggle.  

That's all I'm going to share you have to listen to the show to find out the rest and stay around for the end as I share my favorite movies, my man crush and current netflix binge favorites! 

When I think travel I immediately think about Instagram and the travel influencers I know that are making it big having the “dream job” of getting paid to travel the world.  But as I’ve been working and speaking at travel/hospitality events in 2018 the tone of most in the audience is of one that either feels digital has hurt their brand or they aren’t sure how to sell what they do on social media.  

On this episode, I share my experience at an amazing luxury travel event that I spoke at called Virtuoso Travel Week and I discuss the following questions and points:

• How does “Luxury travel” marketing problems relate to most if not all businesses?
• What is experience marketing
• How are most in service-based industries thinking about experience marketing wrong?
• The irony of Simon Sinek being the keynote of this event where the “Why” was still a struggle for most?
• Why giving away all of secrets to how you do your business is smart?
• How do service based roles like a “travel agent” reach millennials and what kind of content should they be creating?  (Not the answer you might think)

Brian Fanzo the host of FOMOFanz might present himself as a massive extrovert but you might be surprised at how he feels about "forced conversations" and the strategic approaches he takes to make sure he gets the most out of networking events. 

On this episode Brian answers the questions: 

• Why are some people good at offline networking but suck online?
• What mindset shift is required to get the most out of serendipitous opportunities? 
• How does Brian eliminates the fear of networking by moving his mindset from "I've never met any of these people" to "I know these people even thought we've never met!"
• What's the number 1 skill Brian believes EVERYONE must have to be good at building relationships in 2018 and beyond?
• What can you do today to give yourself more opportunities for strategic serendipity relationship building?

-- SPONSOR: Call For Code-- 

Developers have revolutionized the way people live and interact with virtually everyone and everything. Where most people see challenges, developers see possibilities. That’s why David Clark Cause is launching Call for Code alongside Founding Partner IBM. This multi-year global initiative is a rallying cry to developers to use their skills and mastery of the latest technologies, and to create new ones, to drive positive and long-lasting change across the world with their code. The inaugural Call for Code Challenge theme is Natural Disaster Preparedness and Relief.

https://callforcode.org/