FOMOFanz the Brian Fanzo show

Many keynote speakers introductions include "unique background" but our host Brian Fanzo really does have one from growing up at the beach to playing college hockey to majoring in computer science to working in the government in cybersecurity to working in a datacenter to running a marketing media company to becoming an entrepreneur and keynote speaker and you can add professional poker player to that list. 

Brian doesn't do anything halfway and that included his time playing professional poker which included traveling around the world to play games, playing in the world series of poker in las vegas and being a regular in Scottsdale Az at the Talking Sticks Resort.  

On this episode, Brian breaks down the similarities of poker with that of entrepreneurship and marketing including one that most don't think of in bridging skills offline & online or for poker it's casinio to online.  

Included in this episode:

• Every action you take, everything you say or don't say tells a story and how you should leverage that.
• Importance of studying non-verbal cues and reading people
• How to leverage non-verbal cues in a digital world.
• Value of listening for what isn't said
• Why you should track digital interactions including time of day, where they engage and even how they address you. 
• Why entrepreneur life much like poker is about being strategic, focused and checking your ego.

Love to hear your thoughts on this episode as always tweet with the hashtag #FOMOFanz or send Brian a message at http://www.twitter.com/isocialfanz 

Books Referenced:

Joe Navarro: https://www.jnforensics.com/

Mark Bowden: http://truthplane.com/

Phil M. Jones: https://www.philmjones.com/sales-training-books/

On this episode host Brian Fanzo breaks down his simple formula for creating a structure and plan for each keynote, podcast episode and live video he does. 

On episode 096 Brian tackles some of the most popular questions he gets in regards to creating presentations, recording podcast episodes or delivering thought leadership style content on live video.

Some of the questions he covers on this episode:

• Brian is often asked how do you create so much content?
• Do you script out what you're going to say for each podcast?
• Do you have notes you reference when you do live streaming videos on Facebook Live or Periscope?
• Do you rehearse your keynote presentations?
• How do you structure your slides for your presentations on stage?
• Do you change your format and structure based on a 60-minute keynote vs a 30-minute keynote?
• What changes in your style when you deliver a message on stage vs on a podcast? 
• How do you change your "call to actions" based on the medium and audience?
• Do you have set stories for each slide or example?  When do you use data vs when do you use a story?

For more insights like this follow Brian's keynote speaker Instagram: http://www.instagram.com/BrianFanzoSpeaker

On this episode host Brian Fanzo is fired up and in the mood to rant as so many entrepreneurs and those in digital marketing are looking up to and following the wrong people when it comes to business. 

"Be careful who you model your business after...

Many have followings, write books, are on podcasts & live video yet make little to no money in the digital space! Look for those that are strategic & transparent with everything the do while also providing value worth paying for!"

How does Brian know this, he did the same thing for multiple years and once he realized he figured out how to split up his friends in the industry between those who are friends doing great things and those who are friends that are building a business in a way and process that I want to follow.  

Brian shares how he looks at leaders and breaks down the difference between having imposter syndrome because others are saying it and being inspired knowing that others are talking but those aren't people that are building a business or are talking to his community.

Tweet on the topic:

https://twitter.com/iSocialFanz/status/1097258666879844352

Those mentioned on the show: 

Andrew Davis: https://www.akadrewdavis.com/

Tony Robbins: https://www.tonyrobbins.com/

It’s Valentines day week so on this episode our host Brian Fanzo got a little extra lovey while bringing on a special guest that we have a feeling you are going to LOVE.  

On this episode we cover:

• The mindset required to love what you do
• How to make the most out of everything in life
• Power of always being optimistic and happy
• Strategy for attending conferences by yourself
• Why You Should Love Attending Marketing Conferences Solo!
• What is strategic serendipity
• If you work for a brand it’s still important to find your tribe outside
• Role of transparency and vulnerability in today’s world.
• Why Jennifer and Brian have extra LOVE for social media marketing world conference!

The special guest today is Brian’s girlfriend Jennifer Watson known on twitter as JWatson_WX and she shares her approach to life and happiness and if you want to see both Brian and Jennifer speak there are a couple upcoming events where you can catch them both:

• March: Social Media Marketing World #SMMW19: https://events.socialmediaexaminer.com/amember/aff/go/isocialfanz
• May: Social Shake-Up: https://www.socialshakeupshow.com/
• June: Social Media Week Lima: https://nowmarketinggroup.com/social-media-week-lima/
• Nov: Social Fresh: https://social-fresh-2019-social-media-conference.eventcreate.com/

Episodes mentioned on this show:

• Dark Side of FOMO: http://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/fomofanz/DarkFOMO_FF092-final.mp3
• Strategic Serendipity

http://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/fomofanz/FF078_StrategicSerendipity-final.mp3

Fyre Festival http://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/fomofanz/FF091_FyreFestival-final.mp3

This is a very special episode for host Brian Fanzo as the number 93 is very important to him as you'll learn in this episode and he's going to use that as motivation to talk about a wide range of things:

• Why 93 is important to Brian?
• #1 skill we all must embrace & get better at to evolve in a digital world full of change and disruption
• What Anchor.FM getting bought by Spotify has in common with entrepreneur and life journey
• Why Brian wants you to go listen to his new podcast with Amy Landino at http://www.justtrythispodcast.com
• What is "Just Try This" and why it seems to be getting so much great feedback.
• What we all must get better at in life to stay strong
• How not letting a rubik's cube defeat Brian was much bigger than just getting the colors to all lineup. 
• An emotional plea to invest in yourself, tell your story and remember you aren't alone! 

For those struggling with mental health questions, I'm not an expert so if you need help please call a hotline or visit a site like http://www.mentalhealthamerica.net/

--Connect with Brian--

http://www.instagram.com/isocialfanz

http://www.twitter.com/isocialfanz

http://www.facebook.com/iSocialFanz 

My goal of this podcast wasn't to help people embrace FOMO rather CURE their Fear Of Missing Out but for many they approach the entire concept of FOMO with the wrong perspective and don't get me started on how marketers have overused FOMO rather than being strategic with it…

On this episode I cover:

• What we can do to change our mindset?
• Why it isn't just about J.O.M.O
• How to create an approach that allows you to listen & learn without the fear.
• Why marketers have ruined & overused the FEAR emotion and they must pivot
• How marketers can be more strategic and find greater value with FOMO
• Role of self-awareness, self-esteem & openness to change has on creating a strategy to avoid fear.
• Why you must take control of your distractions, notifications and content to align with your own path to success.
• What you must do today to shift how you leverage technology, innovation and change!

Connect with me on Instagram if you want to read more about my self-awareness journey and EPIC start to 2019: http://www.instagram.com/isocialfanz

Fyre Festival was a disaster and thanks to the Netflix & Hulu documentaries that were released recently there’s been a ton of buzz around the con as well as the strategies and tactics used by the event and the agencies working on it.  

After watching both Fyre Festival documentaries on Netflix and Hulu I sat back on my couch with the tv off for well over an hour taking notes on my feelings and thoughts for the shit show that was the Festival, the horrible human con man Billy McFarland, how badly I felt for those that paid money to attend the event and also all those screwed out of money and never paid for the work they completed…

But beyond all that I was also sick to my stomach at how HORRIBLE both documentaries portrayed and SHAMED the attendee’s of this event, millennials as a generation, value of social media, role of influencer marketing and role/impact of digital marketing agencies!

The entire Fyre Festival is a case study in itself of what BAD people can do with great power and visibility but I would take it a step further and say both of these documentaries took it upon themselves to attack industries, generations, and professions based on this one massive one big bad example.

I preach on every stage that we MUST focus more on the good people doing good things to drown out the bad while learning from the bad examples but understanding they are the exceptions, not the rules!

After watching both documentaries and looking over my notes I decided to do my own research online reading 20+ blogs that covered the event and watching each documentary a second time to see if my opinion and thoughts changed while also doing my best to focus this time on only the business lessons learned.

I will admit it was hard to focus only on the business lessons while watching as both documentaries are very slanted in their portrayal of the event with each having their own agenda which as a marketer I completely understand and can see through while also believing that many who watched these documentaries aren’t as aware of which inspired me to do my best to filter the noise and break down my insights into two different sections, the Fyre Festival event itself and the documentaries.

On this episode I cover:

• What was the Fyre Festival and why it has all this buzz today?
• Why the strategy of the festival itself was genius?
• How the power of collaboration was on display and why it worked
• How I feel both documentaries did a BAD job at keeping agenda out of the films and one of them did a much worse job than the other.
• What marketing lessons we can learn from this:
• • App Marketing Strategy
  • Social Media Marketing
  • Video Marketing
  • Influencer Marketing
  • Experience Marketing
  • FOMO Marketing
  • Millennial Marketing
• Why the shamming and blame labeled towards millennials is nasty and does nothing but distance generations.
• Why the influencer marketing strategy used for this event was GENIUS and what aspects led to it having so much power?
• Power of Social Good
• How we as consumers must focus on educating eachother on doing our research to not empower the scam artists and con men not just blame and hate on others!

Now I didn’t attend the event and although I followed it closely on social media prior to the event and as the event was taking place I won’t claim to know everything rather I wanted to share my thoughts based on what I’ve read and what I watched of the documentaries.

Side Note: There are so many lessons that can be learned from this but one that I hope we highlight is that GOOD PEOPLE will rally for GOOD PEOPLE always and that’s the case with the GoFundMe account happening right now raising money for the owner of the Exuma Point restaurant already raising over 180k+:https://www.gofundme.com/exuma-point-fyre-fest-debt and a second GoFundMe for the workers of Bahrain: https://www.gofundme.com/the-exuma-foundation-for-victims-of-fyre-festival

I’d love to hear your thoughts by tweeting me @iSocialFanz

The idea of personal branding is not new, in fact many would argue marketers have been beating the personal branding drum to an almost annoying level over the past 7 years.  

Personal brand adoption seems to have taken hold with entrepreneurs, executives and those that consider themselves a “thought leader” but I believe not until every employee, manager and business owner embrace it will we understand the true power of personal branding.  

I’ve never liked the phrase personal branding so when I’m coaching clients or giving keynotes I try to explain that what we are investing in is your first impression, your reputation, your resume and the framework for your legacy.  

• When you ask someone if they invest in their first impression they’ll say yes I update my wardrobe and workout.
• When you ask someone if they have a good reputation they give you friends that can vouch for them.
• When you ask someone about their resume they’ll refer to their linkedin profile or whatever they used when applying for their last job.

In 2019 I would argue that in both personal and professional life we are in the business of building TRUST and that trust is established, amplified and directly related to the personal brand you are growing daily.

Tune into the episode to get more as I'm fired up about inspiring good people to tell good stories in 2019! 

PRESS THE DAMN BUTTON: Tell your story, show you care and change the world! 

Sponsor Iographer:

We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case.

If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!

Life Changes..
Business Changes..
Social Media Platforms Change...
Consumer Behaviors Change..
It's time to CHANGE and adapt our focus on Social Media in 2019!

I get fired up on this episode and talk about social media strategy holistically but also:

• What you need to remember about each social network...
• What my data told me about social media driving me leads in 2018...
• My top 3 social networks which I betting will surprise most people!

Please connect with me on my 3 main focus social media platfors for 2019 as I promise to bring massive value and personalized content to each!

www.Twitter.com/isocialfanz

www.linkedin.com/in/brianfanzo

www.instagram.com/iSocialFanz

www.instagram.com/BrianFanzoSpeaker

Sponsor Iographer:

We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case.

If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!

On this episode, I get a little mellow and talk about the links between "getting buy-in" and measuring our "success" with our competition!

Sponsor Iographer:

We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case.

If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!