FOMOFanz the Brian Fanzo show

Yes PRESS THE DAMN BUTTON is my mantra but you might not understand exactly what I mean or how I leverage this mindset within my work flow. 

On this episode I answer your most popular questions in regards to creating video as a business content creator!

• Where Press The Damn Button Started
• Why 2020 will also be the year of video
• What to do after you press the damn button
• Video strategy for those who embrace the press the damn button
• What you must do before you record strategic video
• Why I told those wanting to create viral video to stop listening to this podcast.
• How I've leveraged lessons from TikTok to create better business videos on Linkedin.
• My process for creating videos includes defining success, mapping goals, understanding my target audience, thinking about post-production and building a story around my 3 key takeaways.
• What does my workflow & production of videos look like from my laptop aka my studio recording on a webcam or DSLR camera?
• What apps and workflow do I use when creating video via my mobile phone.
• How I think differently about Instagram video vs Linkedin video vs Facebook Video vs YouTube Video.
• Why EVERYONE must embrace video in some format

Tools, Gear, Book mentioned in this episode:

Recorded on eCamm Live: https://www.ecamm.com/mac/ecammlive/?fp_ref=brian51

Techsmith: Snagit & Camtasia

Video Captions: Quicc.io http://cap.quicc.io/signup?fpr=isocialfanz

Video capturing: DSLR, Webcamera here: https://www.amazon.com/shop/isocialfanz#

Video editing on the phone: VideoShopapp: https://www.videoshop.net/

Amazon INFLUENCER GEAR PAGE: www.amazon.com/shop/isocialfanz

This is a long episode but I promise its full of massive value and insights around everything I think and do with video to grow my business, build trust and create authentic business relationships!

SPONSORED by Wix.com

Check out Wix to find out how to build your business on the web. 

On this episode I share how raising my hand has been the key to my success as someone that wants to please everyone and is often afraid to make an ask for what I want....

Yes these quotes are true but for some of us it's still scary and there's another way to make this work:

"If you don't ask, you don't get." - Stevie Wonder

"Life is 10% what happens to you and 90% how you react to it." - Charles R. Swindoll

"The secret to getting ahead is getting started." - Mark Twain

Ps... Listen to the show and I would love your feedback as this is also a massive section in the upcoming book... 

--- SPONSOR---- Wix.com

Design and develop custom websites for your clients in less time with the most innovative web design platform.

Also check out my segments on Cheddar TV sponsored by Wix: https://cheddar.com/media/busting-digital-myths-limited-resources-means-small-business-owners-have-to-do-many-jobs-on-their-own

So it's crazy to think that I would go back to school....

Well yes because that isn't happening but I did get a chance to do a guest lecture at UW-Madison today for Life Sciences Communication 432 course thanks to professor Don Stanley!

And WOW was it fun answering questions and sharing my thoughts on personal branding, social media and telling stories...

So much fun that I decided to use their questions as the basis of this episode sharing what they asked and what I learned from them.

On this episode we talk:

• Where to start creating content?
• How to get your content in front of your audience
• How to discover your online voice
• What strategy works for sharing content across multiple channels
• How to deal with having different passions and wanting to share them on one account
• How to grow your following and stand out when you have only 2 followers and those are your mom and your professor
• What content is best for when you're starting out
• What should your first blog be
• The value of #BeYourself

And many more...

Life does work in funny ways and I feel like today going back into the college classroom was one of those super cool never would have thought I'd do types of experiences!!

Thanks to all the students in #uwLSC432 for having me & asking amazing questions!

--- SPONSOR---- Wix.com

Design and develop custom websites for your clients in less time with the most innovative web design platform.

Also check out my segments on Cheddar TV sponsored by Wix: https://cheddar.com/media/busting-digital-myths-limited-resources-means-small-business-owners-have-to-do-many-jobs-on-their-own

NO more excuses...  

I'm tired of being connected with amazing people doing amazing things that nobody knows about because they don't want to "brag" or they just can't get into the workflow of telling their story!

This episode is for you & if not for you I bet you have people in your community that could use this advice! 

The most popular question I’ve gotten over the last 12 months is around what tools do I use to build my personal brand.  And more importantly, how do I leverage these tools as part of my overall social strategy.

There is no one-size-fits-all secret tool combination for personal branding success.  The main reason I haven’t blogged about all my tools is that I use A LOT of tools. And, I don’t believe any tool is the one perfect tool that does everything. On that same note, I don’t believe every person should use the exact same tools in the exact same way.  Not to mention that tools and social media platforms are changing so rapidly it’s hard to stay up to date with all the features and functions.

With all that being said I decided to breakdown the tools I use into different sections and provide you a quick overview of each tool that I use. Please note: just because I use it doesn’t mean it’s a perfect fit for you.

-- Had planned on sharing all the links for all the apps and tools and gear in the show notes but I couldn't get the formatting right so I will be creating a new landing page on iSocialFanz.com to support all of the tools and gear mentioned on this episode. 

https://www.isocialfanz.com

• Website:
  • Wix.com:
  • Fabl.co: 
• CRM:
  • Nimble.com
  • Copper CRM for Gmail
• Accounting Software:
  • Freshbooks
• Email Marketing: 
  • Emma Email
• Social Media Marketing:
  • Scheduling: 
    • AgoraPulse: http://www.agorapulse.com?fp_ref=isocialfanz
    • Buffer
• Content Consumption:
  • Flipboard
• Content Research / Social Listening:
  • Buzzsumo
  • RivalIQ
  • SEMrush: https://www.semrush.com/sem/?ref=0522534561&refer_source=&utm_source=berush&utm_medium=promo&utm_campaign=link
• Video editing & Marketing: 
  • Camtasia - Easy Pro Editing
  • Quicc.io - Captions http://cap.quicc.io/signup?fpr=isocialfanz
  • VideoshopApp - Resizing
• Live Video Streaming:
  • Ecamm Live: https://www.ecamm.com/mac/ecammlive/?fp_ref=brian51
  • Switcher Studio
• Podcast Editing & Hosting:
  • Audacity
  • Garageband
  • Host:  Libsyn.com
• Mobile content creation:
  • VideoshopApp
  • Canva
  • Wordswag
  • Adobe Spark Post: 

Gear: (Amazon Links): https://amazon.com/shop/isocialfanz#

• Tripod / Case: 
  • iOgrapher Mobile Phone Case
  • iOgrapher Flexible Tripod
  • Manfrotto Tripod & iPhone holder
• Audio: 
  • Rode Boom Mic
  • Saramonic: UwMic 15 Systems
  • Podcast microphone: Heil PR40 or Blue
  • Vlog Camera: Sony RX100V

Home Office desk:

• Autonomous.IO Standing Desk

Full list of gear on my Amazon Influencer page:https://amazon.com/shop/isocialfanz#

I don't love and preach about the power of social media because I think of it as entertainment or want to become famous or even grow followers as I'm all about leveraging these platforms to grow my business.

In 2018, Over 80% of my revenue was generated via social media and for the first time I decided to breakdown my strategy for content and social media on the FOMOFanz podcast.

Focus of this episode is on my customer strategy around these 4 focus areas:

1. Facebook / Instagram
2. Twitter
3. Linkedin
4. Video / Podcasting / Blogging

Also, listen till the end to know which Instagram post you need to comment #Tripod to win a tripod from iOgrapher! http://www.instagram.com/isocialfanz

Fabl.Co powering BrianFanzo.com

Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder.

I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it…

Email Brian at [email protected] to get preferred partner pricing! 

We are living in times of division, change, innovation, revolution, resolution and chaos so the question becomes Who Wins The Future of Business?

On this episode, I focus on breaking down my insights coming out of multiple marketing events with the themes of trust, collaboration, sales & marketing merging, video and "they ask you answer"

Questions and themes of this episode are:

- How we have to learn from "content for content sake" mistakes in regards to the business value of video.

- Role of emotion and connectivity in marketing skills

- Why things are only going to get worse in the next 15 months and we have start preparing today.

- Role of ME in empathy

- Swiss-Army Knife is key but that doesn't mean master of nothing rather understanding of multiple different aspects.

- What we must do today as we prepare for more disruption and divide in the world, our business and personal life. 

Also, listen till the end to know which Instagram post you need to comment #Tripod to win a tripod from iOgrapher! http://www.instagram.com/isocialfanz

Fabl.Co powering BrianFanzo.com

Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder.

I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it…

Email Brian at [email protected] to get preferred partner pricing! 

Brian has teamed up with Fiverr to streamline your ability to work with creators and freelancers providing you a marketplace full of freelancers that Brian has vetted or worked with himself directly making it easy for you to get done what you need.  Just this week Brian has used Fiverr for:

• Speaker one-sheet
• Logo Design for BrianFanz.com
• Intro Video's for Take2Couple Vlog

Visit Brian's marketplace here http://fvrr.co/brianfanzo

84% of all internet traffic but 2022 will be video!! (via Cisco Index Report)

Video is no longer a nice to have or something I have to spend time on stages or on the podcast convincing people of it’s value but when it comes to using video or convincing non-believers of video this is something we aren’t great at. 

On this episode, I’m going to use video as my focus but really I’m going to share my thoughts on:

• How to get others to buy in on your ides
• How to get your sales team on board with trying video
• How to convince your boss to change without forcing it
• Where you should use video across your company
• Why video doesn’t replace what we do offline
• How to get as close as possible to a physical handshake online
• Importance of Pressing The Damn Button but trying out all types of video from vertical to horizontal to produced to live to walk and talking to at your desk.
• Where you should start with video and it’s not on a social media platform.

Press The Damn Button is my mantra but it’s more than just pressing the button once it’s about managing expectations, trying out all the different ways of sharing your story and understanding the value of putting yourself out there. 

There is no easy button or short cut and video won’t replace anything you do offline but I firmly believe if you listen to this episode and do what the things I told you to do that video will be a game-changer for your business no matter if you’re an entrepreneur, salesperson, CMO, small business owner, college graduate or retired investment broker. 

Also listen till the end to know which Instagram post you need to comment #Tripod to win a tripod from iOgrapher! http://www.instagram.com/isocialfanz

Fabl.Co powering BrianFanzo.com

Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder.

I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it…

Email Brian at [email protected] to get preferred partner pricing! 

Fiverr Influencer Marketing Place iSocialFanz

Brian has teamed up with Fiverr to streamline your ability to work with creators and freelancers providing you a marketplace full of freelancers that Brian has vetted or worked with himself directly making it easy for you to get done what you need.  Just this week Brian has used Fiverr for:

• Speaker one-sheet
• Logo Design for BrianFanz.com
• Intro Video's for Take2Couple Vlog

Visit Brian's marketplace here http://fvrr.co/brianfanzo

One of the big success elements of the season 1 podcast I did with Amy Landino called "Just Try This" was people felt as if they were sitting on the couch listening to a conversation more so than an interview.  

With this season of FOMOFanz I've teased out the fact that I would be having more guests on the show and this week we start with a bang as I have my good friend, millennial marketing geek and all-around awesome dude Taj Forer the co-founder of Fabl.co on the show.

Taj and I have been good friends for years and get to see each other at a couple of different events a year and not only do we geek out about marketing but also life, entrepreneurship and the fun generational twists that we both experience as we are almost the exact same age.  

On this episode, I have Taj share some of his experience moving from the Art design world to the publishing world to now the SaaS martech world with Fabl.co who is also a sponsor of this podcast and the platform I use to host BrianFanzo.com

What we talk about on this episode:

- Why the current state of marketing makes us bitter yet excited about the future?

- When looking at marketing and content today should we focus on solutions or problems or a combo of both?

- What role "design thinking" and creativity should play within software, content and our marketing department

- Why Taj loves the Olympics and I love American Ninja Warrior and both of us love them not for the actual sporting aspects.

This action-packed episode is full of great insights and we didn't even get to some in-depth discussions I wanted to have on making the world a better place with online change and the entrepreneur journey good, bad & ugly...  So I will be having Taj on again next month to breakdown those topics but for now I hope you enjoyed this episode and make sure to give Taj a follow on social at:

https://twitter.com/tajforer

DOUBLE SPONSOR SHOW!

Fabl.Co powering BrianFanzo.com

Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder.

I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it…

Email Brian at [email protected] to get preferred partner pricing! 

Fiverr Influencer Marketing Place iSocialFanz

Brian has teamed up with Fiverr to streamline your ability to work with creators and freelancers providing you a marketplace full of freelancers that Brian has vetted or worked with himself directly making it easy for you to get done what you need.  Just this week Brian has used Fiverr for:

• Speaker one-sheet
• Logo Design for BrianFanz.com
• Intro Video's for Take2Couple Vlog

Visit Brian's marketplace here http://fvrr.co/brianfanzo

Instagram is removing LIKES...
Russia has found a secret stash of our photos
and Social Media Marketing is dropping the 3rd word from it's name for brands....

Just a little bit of what I talk about on today's episode of FOMOFanz which you can listen to here and I think you'll be surprised by my take on each of these topics!

----Sponsors 

TRIPOD giveaway with iOgrapher

To participate in the iOgrapher Tripod giveaway you must follow the instructions provided in the show and visit instagram.com/iSocialFanz

Fabl.Co powering BrianFanzo.com

Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder.

I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it…

Email Brian at [email protected] to get preferred partner pricing! 

Fiverr Influencer Marketing Place iSocialFanz

Brian has teamed up with Fiverr to streamline your ability to work with creators and freelancers providing you a marketplace full of freelancers that Brian has vetted or worked with himself directly making it easy for you to get done what you need.  Just this week Brian has used Fiverr for:

• Speaker one-sheet
• Logo Design for BrianFanz.com
• Intro Video's for Take2Couple Vlog

Visit Brian's marketplace here http://fvrr.co/brianfanzo