FOMOFanz the Brian Fanzo show

There are a ton of tips, blog posts and videos on what you need to do to be successful working from home thanks to the coronavirus forcing so many companies to mandate working from home for their employees.  

As someone that has worked from home managing teams as a government contractor for 4 years then went back into the office for 2 years and then working from home for the last 5 years as an entrepreneur I thought it would be of value to share what I've learned works and doesn't work both for me and for those that I've managed.

Interestingly enough the first time I worked from home was prior to being diagnosed ADHD and just that little difference transformed how I approach my work from home life and the way I manage my day.

On this episode I cover

• Why you working from home is much bigger than just you!
• The importance of balancing expectations as a manager, employee and entrepreneur
• Why I believe most that work from home burn out and how to avoid it?
• What to do to avoid the frustration and overcompensating that comes with out of site and out of mind!
• Importance of calendar blocking and assigning a time with an alarm to certain daily tasks
• Why you should track the amount of actual “work hours” you did work in the office before trying to map out your work from home day!
• Why most focus on productivity tips & avoiding distractions and I think you should focus on redefining the 9-5 workday. 
• My number 1 tip in regards to motivating myself to work harder and accomplish tasks and why Chipotle is my secret weapon. 

I will be doing some additional videos and content on working from home over the next couple weeks including how I logged and videotaped myself to really double down on being self-aware and adapting my work habits to how I work not the other way around.

Visit BrianFanzo.com/Blog to make read and consume all content on this topic!

Over the last 10 days, we've seen massive events such as Facebook's F8, Mobile World Congress, IBM Think, and Oracle ModernCX announce that they were canceling their global conferences in the wake of the coronavirus epidemic.

This epidemic is having a global impact and closer to home its decimating the meetings industry, and the question we have to start asking is how should planners, brand marketers, and professional speakers be thinking about the future of live events? 

Now in context, this disruption is minor compared to those dealing with family members getting sick or dying thanks to this coronavirus, and our thoughts go out to them. 

In this episode, I'm joined by a good friend and fellow speaker Erin King who happened to have spent a decade in live event digital marketing. We discuss the epidemic impact on our industries, but more so, the digital OPPORTUNITIES are presenting themselves for both keynote speakers and event planners. 

There's no right way or one-way to handle this forced change, and we've seen some events announce that they will be moving to a "global first digital event," while others have postponed the event till 2021.  

Erin and I have both spent years in this industry, both planning backstage AND performing onstage. From this unique perspective, in this episode, we share our predictions, recommendation, and ideas around: 

How agile planners, marketers, and speakers can re-invent the venue and capitalize on what is actually an exciting opportunity 

Why only streaming a keynote via webinar is not a good enough alternative to live  

How production schedules can get more creative, immersive and interactive to deliver more compelling experiences for remote audiences 

How the roles of event production teams will have to evolve with this "new normal" of experiential 

How to elevate your internal budget and planning discussions from "which functionality" to "what type of format" 

Why in tumultuous times, organizations need education, inspiration, and motivation more than ever, regardless of the medium used to deliver it 

What we believe is the number 1 shift that must occur in the content and format of digital events to "re-invent the venue" and embrace the non-captured attention of a digital attendee.

Why and how almost EVERY digital platform and software has gotten online conferences wrong.

Why we, like speakers and event planners, must coordinate and collaborate on an audience-first approach to supplement what sponsors, attendees, and executives are now missing.

Why the future is bright, and digital opportunities are endless

Now let's be real; there's a reason digital events haven't replaced offline conferences over the last 10 years as nothing will 100% replace the handshake and in-person networking experience.  

But both Erin and I believe that this is going to spark a NEW approach to digital events that have been long overdue. In the past, let's face it we're just back to back webinars labeled as "online conference" or a brand live streaming the audio of speakers online and calling that a digital summit.

There will be much more to come on this topic, and some details will be shared soon on the offerings and exact plans Erin and I have in the works to help facilitate these ideas that we discuss on the show.

In the meantime pick up Erin's book and give her a follow on social media

Erin King is Founder of Socialite Agency, a firm specializing in digital communication for live events like The Oscars and others. After spending a decade as a live event digital marketer, she transitioned full-time onto the professional speaking circuit with the publication of her Amazon best-selling book, "Digital Persuasion."

Erin's website: https://erinking.com/

Buy Erin's book Digital Persuasion: https://www.amazon.com/shop/isocialfanz?listId=3GA43X9VU2HGT

Follow Erin King on Instagram: https://www.instagram.com/mrs.erin.king/

“Done is Better than Perfect”

“If you don’t ask you won’t get!”

Way back in August of 2018 an “Analytical Nerd with a Soft Spot for Strategy” saw me give a video storytelling workshop in Wichita and reached out via Twitter DM to say she was inspired and a fan.  She followed up with supportive messages and offering to collaborate in October and November but it wasn’t until Jan when she nudged me again and provided some SEO analysis of my website and digital footprint did she stop me in my tracks. 

Since then Brie E Anderson has been working with me on SEO, podcast show notes, blog writing, book editing and more.  On this episode, Brie jumps on and we have a chat about her willingness to make cold asks, her unique background which includes a degree in social media marketing and her ability to think like me which has empowered a fun partnership which will be taken to the next step with a new project we are releasing next month. 

On this episode we talk about episode 122 “A Digital Futurist Mindset” as Brie calls out aspects of that episode that stood out to her as well as her take on topics such as today’s analysts, social media marketing success, education in its current state (she’s an adjunct professor at WSU Tech) and more…

I have a feeling you guys are going to really enjoy Brie’s unique insights and her ability to push me to discuss topics in more detail and recall moments that I’ve forgotten or overlooked. 

As you’ll hear in the show I’m launching a new interview podcast later this month and Brie will play a producer and “fact checking” role on that new show which we can’t wait to debut. 

Till then give Brie a follow on her social’s below and as always thanks for listening!

Brie E Anderson:

• Website: https://brieeanderson.com/
• Twitter: https://twitter.com/brie_e_anderson
• BrieCap on YouTube: https://youtu.be/6-dG6WsRG2E
• Linkedin: https://www.linkedin.com/in/brieeanderson/

Brian is fired up and excited for what the future holds and the big changes he has in store.  On this episode, he shares that excitement while also giving ACTIONABLE advice on what every brand, small business and entrepreneur must do today to move away from "Future-Proof" and empower a Future-Ready business!

Brian was the first government contractor to brief the Joint Chiefs of Staff at the Pentagon and not wear a suit and tie. The result of his presentation (on recruiting government employees) sparked a conversation around the importance of conformity versus empowering people for success. He paved the way for positive change in the toughest, regulated environment.

Everyone gets excited about new trends and technologies, but the successful adoption of new ideas requires a culture that enables and supports the change.

Technology should bring people together, not push them apart. In this program, Brian teaches how to leverage new technology and collaboration tools in order to achieve better business results. (Spoiler alert… his advice might surprise you!)  

Before you focus on the next shiny object, you must first set the course for your business, learn how to embrace innovation, and identify the right technology for today.

Learn more about Brian's focus as a Digital Futurist on his speaker website: https://www.BrianFanzo.com 

“We need to attract a younger audience!”

“We need to do Snapchat & TikTok as our membership is all over 40”

“We want diversity and younger people but I guess they don’t like joining associations!”

These are just some of the statements that are made when I’m brought in to give a keynote or workshop with an association as they believe “I have the secret weapon for reaching those pesky kids under the age of 40”. The truth is what they are saying is our membership numbers are going down, our members are getting older and we’ve tried every social network and non of them seem to work...

On this episode Brian breaks down some of the key mindset shifts needed to attract this younger more "digitally plugged" consumer: 

• Telling Great Stories and Wanting To Be A Storyteller Aren’t The Same
• Shrink The Distance Without Removing the Exclusivity Members Treasure
• Provide exclusive access
• Experiences over Benefits:
• Be Part Of The Conversation Without Having To Own It

Hire Brian To Speak At Your Next Event!

Brian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology.

Please email Brian’s speaker agent Michelle Joyce to check his availability for speaking at your upcoming event or association. [email protected]

TikTok took over the social media world in 2019 and as with any new app some people love it, some people bash it and some people are just too overwhelmed to care.

I decided to dive in about 18 months ago to see what it was about and I've been on it almost every day since.  But funny enough my focus hasn't been about getting TikTok Famous or even how to market on TikTok rather what about this app can we learn from to use in our other marketing.

So on this episode I breakdown a wide range of lessons I've discovered about TikTok as a marketer but if you want to learn TikTok or become TikTok famous you can read the Social Media Examiner blog post linked below as my focus is:

Not about HOW to use TikTok or really WHAT marketers should do on TikTok rather WHY and where else can we implement what’s working on Tiktok.

I discuss:

• Putting fun into social media
• Best social app for sharing to other social apps
• My 9 year old Daughters first opinion of the app
• How the "For You Page" inspires creativity and the hope of being discovered without a following
• Different formats 15, 60 and live streaming 
• The amazing ability it has of helping you find your tribe or content that you want in that moment.
• The most popular groups and types of content I found and was inspired by.
• How collaboration is an essential part of the app.
• Yes music is a massive part but all of the other features are for 'sound off' listening which is super smart.
• How to understand the recent news about TikTok privacy and military banning TikTok.

I hope I inspire you at the end of the episode to think differently about TikTok and the next shinny object as you don't have to be everywhere but it's important to learn from what's working to be better where you are currently marketing! 

Since 2010 I've had the experience of being hired as an influencer, hired to create influencer strategies and run influencer campaigns for brands not to mention buying many many things as a consumer influenced by other influencers. 

So on this episode I breakdown this first decade of Social Media Influencer Marketing on what we can learn, how far it came and where it will take us in the future. 

Two articles I mentioned in this episode:

• Goodbye to the Influencer Decade, and Thanks for Nothing
• People Are Poking Holes in Influencer Tactics – What Comes Next?

On this episode, I share MY TAKE on a couple of buzz heavy marketing experiences that I believe were a combination of controversial, genius and a product of today's world. 

I can promise you won't hear this take from most marketers or advertising gurus but IMHO all 3 of these examples are great for studying what not to do, what to do and why sometimes doing what you shouldn't becomes the best thing you've done.

• CyberTruck by Tesla
• Peloton Ad
• Aviation Gin - Ryan Reynolds "Bike not included"

Hosted by Brian Fanzo

Brian Fanzo is a translator of geek-speak, change evangelist, podcast host, emcee and keynote speaker on social media marketing, cross-generational communication, innovation, and digital empathy!

Speaker Site: https://www.BrianFanzo.com

Blog/Media: https://www.iSocialFanz.com

Speaker agent: [email protected]

On this episode Brian gets into a little rant about the current state of personal branding focusing on:

• What will work in 2020 more than it ever has before
• Difference between simplicity and having a niche
• Role of authenticity and transparency
• How to see thru the BS and who you should trust and follow in your personal branding journey

This episode is shorter than past episodes and I have a plan to release more of this length moving forward.  Let me know your thoughts by messaging me @iSocialFanz on your favorite social network.

FOMOFanz is hosted by Brian Fanzo

Brian Fanzo is a translator of geek-speak, change evangelist, podcast host, emcee and keynote speaker on social media marketing, cross-generational communication, innovation, and digital empathy!

Speaker Site: https://www.BrianFanzo.com

Blog/Media: https://www.iSocialFanz.com

On this episode Brian shares his tips and tricks around being a productive business minded content creator, entrepreneur and keynote speaker while also being a Dad that was diagnosed with ADHD at 31 years old and someone that has always taken great pride in being great in times of chaos. 

Huge thanks to our NEW podcast sponsor FABL.CO which is the dynamic content platform at the foundation of my new keynote speaker website: www.BrianFanzo.com