Exporters of dietary supplements into China need to be familiar with that country's dominant WeChat social media platform if they want to thrive, an industry association executive said.

Chr. Hansen says it has experienced one of its best ever years for APAC probiotics sales, driven by demand from infant nutrition firms and deeper consumer understanding across the region.

Japanese consumers have little knowledge of saffron - either as a food ingredient or a supplement - let alone its potential cognitive health benefits. But one man is on a mission to change that.