Food Business Success® - Start Your Food Business Dream

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What has been holding you back from starting your delicious idea and turning it into a business? Or taking it to the next level? Fear is one of the big ones. Fear it won't work. Fear it is a terrible idea. Fear that people will judge you. Fear it will fail.

Think about what happens when you show up to your dream with fear in the feeling line of the model. What action do you or don't you take? What is the result? It definitely isn't a thriving and fun business you love.

So, where is the gap between your idea and starting? That is what I have been thinking about a lot lately and how I can help you feel confidence instead of fear. It may just be a little bit of expert insight and feedback to give you the reassurance that this is a good idea or that it will work.

That is what I am  offering inside the Food Business Idea Activator. Learn more about it at https://www.foodbizsuccess.com/activate and use a one-time $50 code PODCASTFBS50 that expires on May 10 at midnight.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

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Do you ever feel like things are always happening TO you? That you just can't help being in a bad mood, feeling overwhelmed or just plain discouraged. Get ready for a tool that will change your life if you let it. 

I have been promising an episode devoted to The Model for some time. I have danced around it and taught about different parts, but now I bring it all together to help you unlock the secret ingredient in your business and your life. 

My purpose is to help others create a life and business they love and The Model is the number one too that I use with myself and my clients to help us blow our mind on what we thought was possible.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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You wear a lot of hats as the food business founder, but is one of them the CEO? Most of the people I work with have never even thought about this - they are so busy being the maker, the marketer and sales person.

But what does it even mean to be a CEO as an entrepreneur? No, you may not have employees and you most likely don't have a board of directors to report to, so why does it matter?

Because the most successful brand founders adopt a CEO mindset even when it is just them. And on today's episode, Andra Erickson, a good friend, coach and colleague who coaches women entrepreneurs to become the CEO, is here to share with us the three things every CEO must have. This episode is SO GOOD. Visit andraerickson.com  or listen to the Be The CEO podcast

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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I have a lot of thoughts on money lately.  There is a certain amount of money we all need to meet our basic needs. But then what? Why do some people create big businesses and some seem to struggle consistently?

It seems to me that it is more about a mindset than the ability. What is your relationship with money? Money is just one of those things that isn't easy to talk about. There is a lot of judgement and built up money beliefs that was programmed in our childhood by our parents, religion and society as a whole. And then if you are a woman, compound that with even more beliefs that being successful in your business will take time away from your family or no one will like you anymore and all the other BS messages we receive. 

On today's episode, I am opening up about all of it. And I am a little nervous to talk about my business and this topic of money and the judgements you may have. Which is just crazy, because money is just pieces of paper or numbers in a bank account. It is totally neutral. And if I can help one entrepreneur see that making money in their business will help them do more good in the world and help more people, then I am willing to be judged. 

I check in with Erika of Southern Girl Granola after the Generosity as a Strategy episode aired two weeks ago and get her thoughts on money as well. Her story of what has happened since that episode aired will blow your mind@ 

After you listen, head over to the private Facebook group and let's continue the conversation about money mindset. What is one belief that needs to change for you to step into the business owner you imagined yourself to be when you started this business? 

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Are you a farmers market vendor? What if you increasd your sales by 10X every time you showed up? Get yourself registered for the Increase Your Sales at a Farmers Market Workshop live on April 22nd live to get all of the best practices, ideas and strategies I give my members and clients. And you get the replay for life.

These strategies work! After years at farmers markets, inside grocery stores and now helping others be successful, I have a lot to share.

Register here https://www.foodbizsuccess.com/moresales

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Is getting onto grocery store shelves one of your goals? You have big dreams of Whole Foods Market, Natural Grocers, Publix, Kroeger and more.

It is rarely the case that a brand goes from no shelves to a large store. The more usual path is to start at small independent stores, then move to regional stores and keep working your way out to national stores.

My guest today, Tania Ellis, Store Director for Lucky's Market and formerly with Whole Foods Market is giving you the inside scoop on what it takes to land on shelves and how to stay there. 

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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This might be the most important episode I have ever done. If you want to know the ONE trait I see that leads to success in this industry it is generosity.  And don't just take my word for it...Erika of Southern Girl Granola, one of my 1:1 clients took me up on my challenge and she shares her story of leaning into generosity.

And if you are having a bad day or low on energy, this is one to come back to again and again.

At the end I spontaneously threw in a generosity gift to Erika that is for all of you. Be sure to check out our IG channel to get your granola and show Erika some love at southerngirlgranola.com!

Make sure you post your generosity experience as part of April's Generosity Challenge and tag @foodbizsuccess or #foodbizsuccess so we can reshare and give you some love! 💗

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Take $100 or a number that is a stretch and feels challenging for you and spend it on locally made food and beverages in your area. And no, this is not an April Fool's joke at all. 

I am bringing back the Generosity Challenge from 2021 and it is MORE important than ever to be as generous as you can be in this time when it feels safer to pull back your spending. As a business owner we are asking people to make a purchase that is probably outside of their essential spending and often times we can get into scarcity and neediness which turns our customers off. 

Take me up on this generosity challenge and post about your experience and tag @foodbizsuccess or #foodbizsuccess or post about it in our private Facebook group. Let's see how much we can raise the vibration of energy in our communities. 

Next week's podcast is all about generosity as a strategy for success, so more to come!

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Are you waiting around for inspiration to strike? Or waiting to finally feel motivated? Well, you might be waiting around for a very long time, and then even if it does arrive magically on one day, it is fleeting. The fuel we need to create a business you love needs to be something else. In today's podcast episode, I share with you why you need to kick inspiration and motivation to the curb and what will actually fuel your success.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

One of the things I see a lot of people get wrong is their sales tax reporting. Often they are paying (a lot) when they shouldn't be paying anything! Or they aren't paying at all. There have been some recent changes to how states are requiring you to pay sales tax and because it is food, it isn't the same as other products. Whether you are selling at markets, online or in stores, you want to do this correctly! 

Join me for a free sales tax workshop on March 29th live! Get registered at http://foodbizsuccess.com/salestax2022

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...