Food Business Success® - Start Your Food Business Dream

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There's a lot of ways to do business and a lot of people telling you how you "should" do it "right". The truth is that there is no ONE way and there is no RIGHT timeframe for success. The whole reason you got into business is probably to have more time and money freedom and to chart your own course and then it's easy to start comparing yourself to others and conclude that you are doing it "wrong".  

I hope this episode gives you a sense of freedom and release from the "shoulds". A business, if it is to last longterm, needs to fit into your life, not the other way around. You have permission to do it the best way - your way. 

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

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Do you want to run and hide when people start talking about AI and using it in your business? I kinda do...it's a little overwhelming and feels hard. My guest today, Dax Hammon of FOMO.ai,  is an expert on the topic and he is going to blow your mind with where AI is going and how fast things are changing. He sent me a video as well so you can SEE what he is talking about and I posted on the YouTube channel here. 

We can either embrace ai and the future or fall behind. I'm committing to you to help us get in front of it to help us all succeed in our businesses. 

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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When we understand human nature and how to tap into powerful persuasive techniques, not out of manipulation, but simply to help people be more open to buying from you, everyone wins! The reciprocity principle is something we touched on in the Up Level Workshop and I expand on more here. It is one of the most deeply ingrained principles in humans and it can open the door to increased sales with more fun and ease!

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Advertising on social media can feel pretty overwhelming and a lot of people burn through a lot of money to figure it out (or never figure it out). My guest today, Zach Spuckler of Heart, Soul & Hustle helps entrepreneurs figure this whole advertising thing with ease (if I can learn it, you can too) and focuses them on the one type of ad that actually works on a small budget and gets BIG results: Lead Ads.

Get Zach's Lead Ads Bootcamp here for just $25. You will be AMAZED at what you can do quite easily on a small budget. And check out my Lead Ads training in Fuel VIP for members. Members are getting leads for less than $1 and turning them into loyal, long-term customers! 

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Sales people gets a pretty bad rap (think used car salesman stereotype) and how however you think about "sales" is affecting your revenue in your business. I can give you strategies all day long (as Danny and I are doing in the Up Level Workshop), but it's at least as important to also change your mindset around sales and become a great sales person. 

In today's podcast, I share with you four mindset shifts you can make that are backed up by science. The beauty is that they are simple to do,  cost you nothing and will increase your sales with practice - then combine them with the strategies in the workshop and you are on your way to a profitable business!

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Becoming a badass CEO with a successful business doesn't happen overnight (I wish!). Instead, one day you wake up different after weeks, months and even years of stringing together small decisions and actions that are a vote for the person you want to be.

A badass is someone who follows through on what (and when) he or she says it will be done, takes action even when it feels scary and increases their capacity for failure (aka learning). 

In January, I challenged the Fuel community to a 30 day discipline challenge we lovingly 🧡 refer to as the Badass30. Founders who took up the challenge had 45 days to complete 5 small rules every day for 30 days in a row. I give extra time, because if you fail on any one rule, you start over....most people had to start over at least once. 

On today's podcast, meet the three women, Kerrieann of Good Gate, Amber of Daddy's Homemade and Genevieve of The Woolly Spoke, who are now officially a badass!

Get inspired by their stories of how this challenge changed them and their businesses. If they can do it, you can too!  

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Danny and I love farmers markets as one of the first places for brands to go, but did you know that many brands continue with the market sales channel because it makes really good business sense? And it doesn't mean you have to do them all! Danny of Peak State Coffee is doing just this and using markets to fund his business while also taking 2 months off last summer!

In today's episode we discuss the three reasons to lean into the sales channel, some tips to get accepted and the upcoming Up Level workshop we are delivering on March 27th live (or get the replay). Register at https://www.foodbizsuccess.com/uplevel. 

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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It's one thing to make something delicious, but then you have to spend even more time finding the customers to buy your products. I'm joined today by Castiron founder, Mark Josephson, who is changing the way brands find customers and making it so much easier!

If you want to check out Castiron and be a part of their new marketplace so you can focus on what you do best - making a great product - check it out here.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Are you a good boss to yourself? Probably not...most traditional bosses aren't that great (only about 30% are) and entrepreneurs are even worse!

In today's podcast I am sharing my presentation I did for Castiron's Flour Power event called How To Be The Boss You Deserve. 

I LOVE teaching this concept and I go into more detail in Chapter 9 of Key Ingredients. It's a concept - being a better boss to yourself - that resonates with many of you.

Want to learn more about Castiron's website and new marketplace services to find you more customers so you can do what you do best, click here.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

When you think about "networking" you probably make this face 😩 or this 🤢, but it doesn't have to be that way!

If I could learn to love it 🤩, you definitely can too! In fact, I would credit much of my success and ability to help you to the relationships I have curated over the past 10 years.

My guest today is the amazing Julie Nirvelli, founder of Winking Girl Salsa, curator of Network In Action groups, and now creator of Natural Products Executive Collective or NPEC. Julie is kind of a "professional networker", but she doesn't call it that and she shares some incredible stories of how building relationships and her inner circles helped her grow and sell her salsa business. 

We also share about the launch of NPEC and the upcoming lunchtime chat with Justin Gold, founder of Justin's Nut Butter on February 27th. You can sign up here for free!

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...