For start-ups and entrepreneurs coming up with an idea for a business is often much easier than actually implementing the concepts conceived.
Going through every element of the original idea, stripping it down and actually converting it into a business plan requires thinking about how the product or service will be sold and who will buy it, the benefits of the product or service, how it is differentiated from similar ones and much more.
FoodBev Media asked three professionals from various sectors of the food and beverage industry about key issues surrounding startup company's and in this second episode of a three part series, Tomaz Levak of Origin Trail, Simon and Helena Hills of Truestart and Yoav Hoshen of Water I.O set out to give valuable advice for start-ups this time on taking an idea to a concept.