After more than a decade of explosive overall growth, year-over-year sales of gluten-free products are starting to slow, according to some consumer data, but industry insiders suggest manufacturers could breathe new life into the segment by pairing gluten-free claims with allergy friendly ones.

It’s easy to look at the Annie’s brand now – which achieved double-digit household penetration during former president and CEO John Foraker’s tenure – and think the company never took a wrong turn on its path to center-store ubiquity.

For many consumers the idea of instant tea evokes nose-wrinkling rejection due to its extensive processing, long ingredient lists and a flavor unlike a freshly brewed cup, but startup Cusa Tea wants to change this with a version made in an all-new way and with only premium organic ingredients.

For all the enthusiasm surrounding cold-pressed juice, the category faces significant challenges, including high sugar content and a substantial amount of food waste generated during production – two problems that startup Origin Almond says its new line of shakes solves.

When it comes to marketing on social media it is easy for companies to spread themselves too thin by trying to be everywhere and reach everyone, which is why the public relations experts at Konnect Agency recommend that firms pick one or two platforms on which to focus.

No matter how fast entrepreneurs hustle or how good their products are, all companies inevitably hit plateaus that threaten to stall or even kill their businesses, and how quickly they can push through depends in large part on the strength of their branding.

Americans’ obsession with dieting is nothing new, but which diets are in and which ones are out is constantly shifting – creating a marketing nightmare for food and beverage brands that want to link their products to consumers’ desired outcomes.

Members of the Organic Trade Association went on the defensive last week when they met with Congressional leaders and their staff on Capitol Hill to lay out their legislative priorities for the coming year, and to ask for help protecting the integrity of the National Organic Program.

Starting next month, a small but diverse group of organic stakeholders from across the supply chain will test-drive a rigorous set of fraud prevention, detection and mitigation strategies that once fine-tuned will become subject to the annual inspection and certification process under the USDA organic seal.

Collagen has long held a place of worth in the beauty industry for its proclaimed abilities to reverse the signs of aging, strengthen nails and thicken hair, but now it is expanding into food and beverage where its restorative powers are quickly earning it revered superfood status.