For years ready-to-eat cereal has suffered sleepy sales and battled nightmarish consumer perceptions around poor nutrition and lack of convenience, but several natural and organic manufacturers are hoping the reawaken the category with better-for-you options and on-the-go innovations.

With an estimated one in three people suffering from malnutrition, the extent of hunger around the world is significant – but so too is the impact of investments in malnutrition prevention, such as those made this week in Washington, DC, by Kraft Heinz.

Do you ever feel like you are in mortal combat with your business? Like either you are killing it, and orders are rolling in, sales are up and margins are wide – or it is killing you, and there are packing delays, profits are down and you can’t sleep at night?

More often than not, better-for-you products are more expensive than their traditional counterparts – limiting their accessibility to those who can afford higher prices. But online grocer Brandless believes everyone deserves better and to make that possible it is reimagining how healthier products are marketed and delivered to consumers nationwide.

Given that everything about selling groceries online is different than in brick and mortar stores – including securing the best page placement, bidding on ads that drive discovery and ensuring sufficient stock for fast delivery – it makes sense that manufacturers’ playbook for management and marketing should be different, too.

As reducing food waste becomes a higher priority in America’s collective consciousness, some companies, such as beverage manufacturer Kishr, are creating novel foods and beverages from by-products of ingredients that previously would have been thrown away.

Once considered simply a children’s snack that parents would sneak when no one was looking, puffs suddenly are everywhere – and for everyone – thanks to their better-for-you profile, new sophisticated flavors, increasingly diverse bases and playful shapes that encourage sharing.

Many parents strive to feed their babies a variety of fruits, vegetables and proteins, but for the most part in the US they shy away from spices – something several up and coming baby food makers want to change.

With only one shot to make a first impression, it is essential that images and messages on product packaging clearly communicate companies’ principles and meet consumers’ evolving values.

The Organic and Natural Health Association recently visited Capitol Hill to ask Congress for help reducing the more than 1,000 preterm births that occur daily in North America by supporting its FDA petition for a health claim declaring the link between higher vitamin D blood levels and a decreased risk of preterm birth.