Sales of food and beverage online may be lagging significantly behind those of other consumer packaged goods, but analysts expect them to pick up exponentially in the coming years – meaning now is the time for brands and manufacturers to develop a game plan for marketing across channels.

For years kale has reigned supreme as the go-to superfood for many Americans thanks in part to its relatively low cost, nutrient density, broad accessibility and the plethora of ways to enjoy it from green smoothies to chips to raw salads and stir-fries.

For years kale has reigned supreme as the go-to superfood for many Americans thanks in part to its relatively low cost, nutrient density, broad accessibility and the plethora of ways to enjoy it from green smoothies to chips to raw salads and stir-fries.

Ever since coconut water burst on to the US market several years ago, Americans have been enthralled with all things coconut, but while manufacturers are reaping the rewards of the ingredient’s sustained popularity, the farmers and suppliers are not.

Ever since coconut water burst on to the US market several years ago, Americans have been enthralled with all things coconut, but while manufacturers are reaping the rewards of the ingredient’s sustained popularity, the farmers and suppliers are not.

The number of class action cases filed against food and beverage companies continues to surge with the number of cases brought last year alone reaching a staggering 170, compared to a mere 20 cases in 2008, according to new research released earlier this year by the US Chamber Institute of Legal Reform,

The number of class action cases filed against food and beverage companies continues to surge with the number of cases brought last year alone reaching a staggering 170, compared to a mere 20 cases in 2008, according to new research released earlier this year by the US Chamber Institute of Legal Reform,

Spring has finally sprung, which means birds are chirping, crops are blooming and bees are pollinating – at least those that survived the winter, and the varroa mites, damage from pesticides, the dearth of natural food sources and problems related to a lack of genetic diversity.

Spring has finally sprung, which means birds are chirping, crops are blooming and bees are pollinating – at least those that survived the winter, and the varroa mites, damage from pesticides, the dearth of natural food sources and problems related to a lack of genetic diversity.

When it comes to marketing products in the natural channel it seems like there are as many strategies as there are products; but just like how not all products resonate with all consumers, not all marketing strategies do either.