When it comes to marketing products in the natural channel it seems like there are as many strategies as there are products; but just like how not all products resonate with all consumers, not all marketing strategies do either.

Growing awareness of the powerful health benefits of mushrooms as well as increasing demand for their rich umami flavor, is quickly elevating the ingredient from the lowly status of the occasional pizza topping or meat substitute for vegetarians to one of must-have, superfood status.

Despite organic’s strong appeal with double-digit year-over-year growth since the early 1990s, and the promise of a significant premium price over that of its conventional counterparts, many American farmers are hesitant to jump on board – creating a sourcing nightmare for some manufacturers.

Despite organic’s strong appeal with double-digit year-over-year growth since the early 1990s, and the promise of a significant premium price over that of its conventional counterparts, many American farmers are hesitant to jump on board – creating a sourcing nightmare for some manufacturers.

Americans’ love affair with protein shows no signs of cooling in the coming years with a compound annual growth rate projected at a steady 5.6% for the next three years, bringing sales to a predicted $39.08 billion, according to Markets and Markets research.

Americans’ love affair with protein shows no signs of cooling in the coming years with a compound annual growth rate projected at a steady 5.6% for the next three years, bringing sales to a predicted $39.08 billion, according to Markets and Markets research.

From restaurants’ fixation with ghost peppers to the presence of sriracha on dining tables across the country and chili pepper in everything from snack chips to hot chocolate, it is probably safe to say that America is obsessed with all things spicy.

Every year more people wake up to coffee or use it to fuel them day, but according to a comprehensive report recently published by the Climate Institute, this early morning ritual, and everything that goes into making it possible, face significant threats from climate change.

Every year more people wake up to coffee or use it to fuel them day, but according to a comprehensive report recently published by the Climate Institute, this early morning ritual, and everything that goes into making it possible, face significant threats from climate change.

Once restricted to a handful of products, such as yogurt, probiotics are enjoying unprecedented popularity and are popping up in unexpected places with many bold health claims, but not everything consumers or manufacturers hear about probiotics is true.