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New Organic Trade Association research explores how Gen Z and millennial shoppers respond to organic messaging and what marketers may be overlooking as the category looks to its next phase of growth
Organic industry stakeholders press lawmakers on domestic production, infrastructure, farm relief and enforcement as the sector works to grow beyond $76 billion
As consumers look beyond generic energy and wellness claims, emerging brands are creating drinks tailored to specific needs, from focus and calm to protein and recovery
From chef-inspired pasta sauces to protein-packed power bowls and nutrient-dense children’s meals, a new wave of food startups is proving that convenience doesn’t have to mean compromising on flavor, nutrition or quality
Inflation, GLP-1 use and shifting shopping habits are reshaping spontaneous purchases, but not eliminating them, according to NielsenIQ’s Jack O’Leary who explains why digital merchandising, AI, social commerce and faster fulfillment are creating new impulse opportunities that influence both ecommerce and in-store sales
Manufacturers must rethink formulation in the post-GLP-1 era to account for shifting consumer desire from hero ingredients to products that deliver multiple health benefits, fit into their everyday routines and justify their price
Economic pressure, growing health awareness and AI-powered product evaluation are making shoppers more selective, forcing snack brands to prove their value beyond price, says NielsenIQ’s Chris Costagli
Kiss the Ground CEO Evan Harrison and FOND Regenerative founder Alysa Seeland explain why rising consumer awareness is attracting retailers and what must happen before regenerative products can scale
Danone argues tomorrow’s nutrient-dense foods will be shaped first by healthier soils, smarter farming and stronger supply chains, creating new opportunities for protein- and fiber-rich products with lasting consumer appeal
That question, and concerns about nutrition programs, food safety oversight and packaging mandates, was at the center of the produce industry’s lobbying push on Capitol Hill last week
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