Kellanova’s pilot offers a blueprint for using data clean rooms to bridge gaps between brands and retailers, unlock deeper shopper insights and rebuild brand value amid inflationary pressure

After decades of being overshadowed by Boomers and Millennials, Generation X is poised to become the dominant global consumer group and are projected to spend $15.2 trillion 2025 and $23 trillion worldwide in 2035, according to new research from NielsenIQ (NIQ)

Organic Trade Association members championed policies that would expand domestic production, protect against fraud and strengthen the workforce powering the organic industry

From blue-collar roots to fitness fans, VP Mark Singleton explains how the family-owned brand innovates to stay relevant and offers tips for new founders

Friesland Campina, Cypress Grove and The Melting Pot unpack how they balance consumer demand for health, indulgence and value to drive sales of specialty cheese, despite its premium pricing, in a difficult economy

Pitchbook reports a modest rebound in private equity deals in Q1 of 2025, and JPalmer Collective’s Jennifer Palmer sees reasons for optimism for mission-driven brands and women-owned and -led brands. But both warn the current uncertainty is the new norm

Consumers want it all – nutrient-density, satiety, clean-label and fun – and ingredient innovators at IFT FIRST are helping brands meet their myriad demands with new options and boosted production

Despite more than a decade of demonization of carbs and grains, pasta sales in the US continue to climb as brands break free of commodity constraints and offer more nutrient-dense and premium products that deliver an elevated experience that still is affordable and fun

While sales of non-alcoholic beverages are growing double-digits year-over-year, new research from NielsenIQ shows most NA consumers still buy alcohol – upending assumptions and forcing brands to rethink their outreach strategy

Hear how Alter Eco is growing faster than the market by giving conscious consumers what they demand: climate action, clean ingredients and full transparency