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Inside Kellanova’s clean room: How a new AI data strategy drove 36% gains for Special K
Kellanova’s pilot offers a blueprint for using data clean rooms to bridge gaps between brands and retailers, unlock deeper shopper insights and rebuild brand value amid inflationary pressure
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By William Reed Ltd
5
66 ratings
Kellanova’s pilot offers a blueprint for using data clean rooms to bridge gaps between brands and retailers, unlock deeper shopper insights and rebuild brand value amid inflationary pressure
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