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Consumer trust is increasingly connected to verifiable product claims, says Novi Connect Co-Founder & CEO Kimberly Shenk in this episode. Shenk sits down with host Megan Thomas to talk about the key role that data, AI, and GPTs are playing in how consumers learn about and choose the products they buy. Plus, find out about the surprising type of claim that can be the most difficult to define and verify, and how Shenk's early start in the Air Force shapes her leadership style.

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Food Impact Partners Founder & CEO Noga Golan joins host Megan Thomas to discuss the skills and mindsets that are in demand in today's FoodTech market. Noga shares key watch-outs to look out for when filling senior leadership roles, as well as how to recruit new talent to enhance a startup's positioning and business strategy.

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Maia Farms Co-Founder and CEO Gavin Schneider joins host Megan Thomas to discuss how his firm envisions a world where protein is produced indoors through a distributed system, at scale. The episode goes deep into mycelium and its applications as a functional protein, how the revenue-generating Canadian firm is partnering to scale, and how the Maia Farms team is delivering on its mission by partnering with a major local food bank.

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Alter Eco CEO Keith Bearden joins host Megan Thomas to talk about how his purpose-driven food company has used its decades-long commitment to regenerative farming practices to build brand loyalty. This episode also delves into how satellite imagery is used to inform Alter Eco's agroforestry strategy, the impact that a changing climate is having on producers and growing regions, and how younger consumers will be critical to building the purpose-driven brands of tomorrow.

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Guest Melanie Morrison, Founder & CEO of Canadian startup BetterCart Analytics, joins host Megan Thomas to talk about how her firm is using its AI platform to provide valuable business insights, like retail pricing and supply chain data, to both the underserved Canadian market and emerging brands looking to understand the marketplace.

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Guest Julia Streuli, Co-Founder & CEO of FUL Foods, joins host Megan Thomas to discuss how her firm is using their unique approach to processing spirulina to meet the emerging demand for natural dyes in food, beverage, and even pharmaceutical products. Plus, hear about how Streuli and her team used a consumer product, BLUwater, to both deliver revenue and glean valuable learning about product performance as their startup scales.

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Francisco Martin-Rayo, Co-Founder and CEO of AgTech startup Helios joins host Megan Thomas to discuss how his firm uses AI and large data sets to predict field, country, and global production of agricultural crops. This episode will break down how the team at Helios has built its tech stack, how it delivers meaningful insights, including predicted future pricing, to customers, and the surprising ways it is building buy-in with seasoned buyers and traders.

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EAS Co-founder and performance nutrition pioneer Anthony Almada joins host Megan Thomas to discuss how EAS used clinical studies and consumer outreach to build a successful performance nutrition company before its acquisition by Abbott Nutrition. He also delves into how the field of performance nutrition has evolved, and what he has learned on his 35 year+ journey in the industry. 

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Helaina Founder & CEO Laura Katz joins host Megan Thomas to discuss how her company is managing its evolution from being an R&D organization to a commercial one, as it brings its first human lactoferrin product to the food and supplement markets. Katz delves into how her firm partners with customers and uses clinical rigor to back its products, as well as the important role that culture plays in her scaling startup.

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This episode with guest Patrick Griffin, Founder & CEO of Marine Biologics, goes deep into the intersection between emerging technology and biomanufacturing. The conversation with host Megan Thomas talks about the opportunities and challenges of building a global seaweed-based business.

Follow FoodTech Stories on Apple Podcasts or Spotify. FoodTech Stories is edited by TJG Media.