Nick Petroski of Promethean Research joins to discuss his firm's new report on the outlook for digital marketing agencies in 2019 and beyond.

Should you provide a profit-sharing program to benefit your employees? If so, what should it look like? These are the questions that Chip Griffin and Gini Dietrich explore on this week's episode of the Agency Leadership Podcast.

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Patrick Rogan of Ignition HR joins to talk about how small and midsize agencies can meet their human resources needs with a combination of in-house and contracted support.

The concept of personas was originally created to help web designers better visualize visitors, but personas can be useful to marketers as well. David Lloyd from Brilliant Noise in London tells how marketers can use personas to shape campaigns.

Chip Griffin and Gini Dietrich discuss the pros and cons of running a virtual PR or marketing agency, including how to overcome common obstacles.

Johna Burke, Global Managing Director of AMEC, discusses the measurement and evaluation of communications, including activity related to Measurement Month.

Chip Griffin and Gini Dietrich discuss the pros and cons of responding to RFP's to win agency business.