In this week's Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss the importance of creating and managing budgets for agency client projects, including both retainer and one-time work.

James Papiano joins the podcast to talk about the importance of leadership and culture in an agency environment, including how to change a weakened culture to improve performance.

Send comments to [email protected]. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.

Send comments to [email protected] Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.

Denise Dubie went from a successful career as a technology journalist to a new role in content marketing. The transition wasn't always easy, but what she learned as a reporter turned out to have unique value.

Chip and Gini look at how agencies can go beyond retainer and project revenue to find opportunities in education, training, products, software, equity partnerships, and more.

Send comments to [email protected] Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.

In this week's episode, Chip and Gini talk about how to safeguard your most valuable resource: your time.

what it means to be true to your brand and why marketing managers need to pay more attention than ever to branding in an age in which customers increasingly control the message.

Send comments to [email protected] Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.