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In the final episode of 2018, Chip Griffin and Gini Dietrich discuss what it takes to move from being a solopreneur or small team to becoming an actual agency. They cover some of the mindset challenges, the process work needed, and other advice on overcoming the hurdle of becoming a "real" business.

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Mitchell Levy and Lisa McDonald

Perhaps the most important B2B marketing story of 2018 is the invasion of our privacy, and how companies have been cavalier in abusing the data customers give them. We think this story is going to grow in importance in 2019, and B2B marketers should pay attention.

Chip Griffin and Gini Dietrich explain why producing lots of detailed proposals for prospects may not be the best path for business development in the agency environment.

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Guest: Dr. Marshall Goldsmith