In this episode, Chip Griffin and Gini Dietrich explore a variety of ways that agency owners can expand their business development and sales efforts -- without taking on the expense of a salary.

Guest: Orly Amor

Chip and Gini explain why "word of mouth" is not a good answer when someone asks how you generate new business for your PR or marketing agency.

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Send comments to [email protected]. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.

New content-generating AI is said to be so good it's scary; Mastercard's masterful audio branding; survey says podcast advertising is actually more effective than TV ads.

Send comments to [email protected] Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.

Send comments to [email protected] Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.

University of Massachusetts Marketing Professor Nora Ganim Barnes has been surveying social media use by the Fortune 500 and Inc. 500 for 12 years, making her work probably the longest-running research of its kind. This year's study finds a big jump in blogging by the F500 along with declining interest in Instagram and Twitter. Executives say ROI is their biggest social media question mark, but more and more of them are putting social media marketing strategies in place nonetheless.