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This week, we point to several #IPRMustKnows: / / Gini talks about the backlash against Black Friday consumerism and what one company did, announced it would be closed on Black Friday. A gesture that gained them tremendous positive commentary around social media. / Martin tells us that Rogers Publishing is pulling its Canadian fashion magazine, Flare, from newsstands, starting in January 2016. They're not abandoning the magazine. They'll keep publishing it digitally, because that's where their audience is. Traditional magazines continue to evolve. / On the growth side of the ledger, podcasts are on their way to the Google Play. US Podcasters are registering their podcasts with the app now. Expect to see the launch to consumers early in 2016. / The US-first launch of podcasts on Google Play, the US-first launch of Facebook Instant News, the US-first launch of the Apple News launch raises an important issue for non-Americans. In a world in which first to market and first to use provides a real advantage, social businesses and marketers outside the US must play catch up again and again. / / Finally, we talk about SXSW's bobble of the gamergate panels.

Send comments to [email protected] / Attach up to a 3-minute audio comment / Or leave an audio comment from the FIR Podcast Network website / Join the FIR Community on Google+

Send comments to [email protected] / Attach up to a 3-minute audio comment / Or leave an audio comment from the FIR Podcast Network website / Join the FIR Community on Google+

Join the conversation in the FIR Podcast Community on Google+: http://goo.gl/2bBrSN Email: [email protected] Twitter: @FIRpodcast / Join the conversation in the FIR Podcast Community on Google+: http://goo.gl/2bBrSN Email: [email protected] Twitter: @FIRpodcast