Book reviews and a Google Hangout panel discussion are up; announcing the FIR Book Club; welcome guest co-host Dan York; News That Fits: a look at SOPA, startups and entrenched social sites both offer opportunities to brands, Ragan promo, Facebook introduces private Pages messages, Google Plus adds new features, a report from Neville, Michael Netzley's Asia report, Media monitoring Minute from CustomScoop, a look at generic top-level domains, TemboSocial promo, dealing with no-win social situations, a creative DIY holiday video; music from Matthew Ebel; and more.

Bob LeDrew reviews "Humanize" by Maddie Grant and Jamie Notter

Bob LeDrew reviews "Think Before You Engage," by Dave Peck

New video interview and Speakers and Speeches are up; Hubspot launches Marketing Grader; News that Fits: UK PR firm in a Wikipedia kerfuffle, Ragan promo, Michael Netzley's Asia report, talking to execs about social media ROI, Media Monitoring Minute from CustomScoop, policy and Twitter practices in government, Dan York's report, TemboSocial promo, listener comments, working the holiday party; music from Lila Rose; and more.

FIR co-hosts Neville Hobson and Shel Holtz interview Ragy Thomas about the social media management platform, Sprinklr, designed for large businesses.

FIR co-host Shel Holtz delivers his presentation on why company leaders should love open employee access to social media.

Cut from FIR 628 - Dentist sued over contract limiting patient's right to post a bad online review