Listeners' comments (on CEOs blogging internally; lower case is the way to go; KetchumIdeas; more on RSS; polls on blogs; getting the right URL; more on Ketchum; introducing The Spinfluencer); audio report on the power of gossip; better ways for doing podcast show notes; read your email out loud; more on Ketchum; Scandinavian employee survey; BritCaster; Dutch business blog meeting.

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Jochen Specht and Jim Lukach of Siemens USA addressing implementation of RSS feeds and blogs on the company's intranet.

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 49-minute conversation with Angela Sinickas, ABC and Tudor Williams, ABC, two of the leading internal communications measurement authorities in the business.

In this edition of For Immediate Release podcast interviews, Neville enjoyed a 40-minute conversation with Josh Hallett, CEO of Hyku LLC. Topics and themes discussed include: consulting on blogs and other new-media channels; how blogs are being used in Florida, eg, in education, local government; mainstream media and blogs; working with PR and marketing firms; views on BlogNashville; podcasting developments; a look ahead for blogs in Florida.

Listeners' comments (on Bluetooth headsets; +1 isn't just the US; how could it be bad for a CEO to blog internally?; on Wonkette; on fonts and fads; all the laptops were in Copenhagen; webinars about blogging produce good results; no politics in show #38; what about the LA Times wiki?); the LA Times wiki experiment; Edelman's employee engagement blog; RSS feeds - again; WSJ's Walt Mossberg on blogs; nice FIR review; new tech media podcast launches; FIR for people's choice podcast awards.

Listeners' comments (on the ROI of intranet blogging, on vidcasting and file storage, Firefox tabs, organizing podcast thoughts, PRs who don't focus on what's happening online); sans-serif or serif fonts?; what if the novelty of blogging wears off?; is a corporate blog an oxymoron? Business Week integrates online and print; PR gaffes #2 and #3; PR blogosphere talk about Ketchum; vSkype and FireANT.

Listeners' comments (on the linear nature of podcasts, RBLs, organizing thoughts about podcasts); guidelines for employee blogging; the Communication Directors Forum; communication measurement; what if the novelty of blogging wears off?; blogging and engagement; sans-serif or serif fonts?; rebuilding trust; blogs for tourism; the Ragan Corporate Communicators Conference; IABC International Conference; Global PR Blog Week 2.0.

Guest co-host Sam Whitmore joins Shel for conversations about media and PR. Neville reports from London on the London Geek Dinner and his presentation at the Communication Directors Forum. As always, there are listener comments and more.

Listeners' comments (on staring a podcast; Boeing's blogging guidelines; full-time vs. part-time blogging; broken headsets; PR advice for the US government); keeping political commentary away; what's next for Europe?; Lee's 4 learnings; finding out who listens; podcasting growth and Apple's lead; new books on podcasting; guest co-presenter for the next show; some of today's RSS headlines.

Spam, RBLs and blogs; a governmental PR gaffe; companies seeking bloggers; short takes; and more.