AI-powered search is fundamentally changing how reputations are built, managed, and perceived online. In this FIR Interview, we're joined by Sam Michelson, founder and CEO of digital reputation management company Five Blocks, to discuss how companies and executives must rethink their approach to digital reputation management in a world where search is no longer just about Google.

In this FIR Interview, Steve joins Neville Hobson and Shel Holtz - for the fifth time in an FIR Interview - to discuss the role of AI in modern communication, how data-driven storytelling is transforming PR, and why agencies must adapt to survive in an AI-driven industry.