For Immediate Release Podcast

GEO – generative engine optimisation – is suddenly everywhere. Is it the new SEO, a passing fad, or simply good communication practice in disguise?

In this FIR Interview, Shel Holtz and Neville Hobson talk with Stephanie Grober, Marketing & PR Director at Horowitz Agency in New York, about why GEO matters, the competing narratives surrounding it, and how communicators should prepare for the impact of generative search.

Continue reading: https://www.firpodcastnetwork.com/for-immediate-release/

In this reflective follow-up to our FIR Interview in July with Monsignor Paul Tighe of the Vatican, Neville and guest co-host Silvia Cambié revisit some of the key themes that resonated deeply from that conversation.

With a particular focus on the wisdom of the heart – a phrase coined by the Vatican to contrast with the logic of machines – Neville and Silvia explore the ethical responsibilities communicators face in the age of artificial intelligence.

The discussion ranges from the dignity of work and the overlooked realities of outsourced labour, to the limitations of technical expertise when values and human well-being are at stake.

Continue reading: https://www.firpodcastnetwork.com/for-immediate-release/