Guest Andy Goldstrom

Guest Marcia Reynolds

Guest Cornelia Gamlem

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Guest Mei Lin Fung

Guest Bernadette Boas

Guest Susan Fowler

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Most agency owners find value in talking with their peers and understanding the challenges that they share in running PR firms. The PRSA Counselors Academy is a special interest group within the Public Relations Society of America that brings together agency entrepreneurs through events and other programming. The Immediate Past Chair of Counselors Academy, Chuck Norman, joined Chip to talk about the group and how it brings benefits to agency owners. In addition to his volunteer role, Chuck is also the owner of S&A Communications.

As higher education faces increasing pressure to not just educate students but better prepare them for gainful employment after graduation, the student-run PR agency model provides some useful lessons. Boston University's PRLab is the longest-running such program in the United States, and co-director Amy Shanler joined Chip on this episode to talk about what it is and how it works. She explains how the students handle not just client service, but also the business and operations side of running an agency.