Guest Dr. Eugene Buff

It's one thing to believe you need to improve profitability at your agency, but where do you go for the metrics and benchmarks that help you grow your profits smartly? One resource is Marcel Petitpas and The Agency Profit Podcast. He's also the CEO and Co-Founder of Parakeeto, a software company that helps agencies improve their service -- and their margins. On this episode of Chats with Chip, Marcel explains some of the numbers that every agency owner should be watching, including why each is important. He also has some suggested guidelines for how to benchmark yourself against your peers.

Guest Nettie Owens

Guest Dr. Nekeshia Hammond

Guest Jennifer Radke

Guest Mitchell Bolnick

Guest Deborah Dubree

Guest Randall Englund

Agencies evolve over time -- and so do their team cultures. But they are always a reflection of the founder and key leaders. Keith Scandone of O3 World joins Chip to talk about his experience and evolution over 15 years of running his own agency based in Philadelphia. He explains why he has prioritized culture -- and hired help to focus on it. He talks about some of the challenges he has faced, including growing out of their existing space and managing team members in two locations. The conversation also touches upon a difficult subject for many agency owners: what to do when an employee wants to leave. He explains the concept of a "graceful exit" and why it benefits both the individual and the organization. As agencies grow, it becomes more difficult for the founder to stay in touch with every employee, but Keith has come up with a system that encourages open dialogue between himself and any team member. In a business that is fueled by talent, this is an episode that you don't want to miss to build an environment to get the most out of your team.