Guest William Arruda

A recent post in the members-only forum of the Public Relations Society of America (PRSA) discussed the benefits of small versus large PR agencies. It stemmed from a remark an agency consultant made on a recent webinar where he referred to small ad agencies as "two guys and a bong." While we can assure you that Chip and Gini were not smoking anything when they recorded this episode (OK, at least we think we can), they do stand up for small and mid-size agencies. Not that there's anything wrong with being big, since every size and shape of PR firm has its pros and cons. Chip also reminds agency owners to understand the difference between punching above your weight and fighting in the wrong weight class.

Most agency owners don't bring prior business experience to the role -- let alone formal business education. Paul Benson is an exception to that rule of thumb. He earned his MBA before he took the leap into agency ownership. In this episode, Paul shares his experience running a digital marketing agency and how the business training he received at Babson College has impacted his success.

Agency owners need to keep tabs on the financial health of their businesses, but many lack the backgrounds to know the numbers that matter most. Darryl Salerno's long experience in advising agencies on financial matters makes him an excellent resource on this vital topic. In this episode, Darryl explains which numbers agencies should be focused on and what benchmarks can help them evaluate their own success. He takes the mystery out of money matters and provides practical advice that any agency leader can put to work today.

Guest James Woeber

Guest Ken Homer

Guest Ryan Foland

Guest Ray Makela

Guest Michael Lee

Guest Alicia Castillo Holley