Guest JV Crum III

Guest Alan Gellman

Guest John Farley

Fakery is never a good practice for brands. In a democratized media world, the truth will eventually come out.

Guest Andrew Izumi

when it comes to business development, it that can actually be a bit of a mistake, I think there has to be a bit of ruthlessness. And I say that in the best sense of the term, but some self interest in business development and the ability to say no, as needed, and also to retain control over the pitch process and not give the give the entire control to the client, which I see all the time.

Katie Robbert never planned to be an expert in AI and analytics, but she says she likes "numbers to add up" even though she considers herself bad at math. As a self-professed planner, Katie found herself telling stories with data, first for a pharmaceutical company and later for a PR agency. Today, Katie is the co-founder and CEO of Trust Insights, a consultancy dedicated to working with clients to uncover valuable nuggets in the data that often piles up unused in many businesses. Chip talks with Katie about how agencies can leverage data on their own behalf, as well as for their clients.

.Podcasts can be powerful tools for agencies to showcase thought leadership, make connections, and build their own brands. New research from Dante32, a podcast production and promotion agency, looks at how brands are deploying their podcasts what that indicates about best practices. Chip and Gini use this research as a jumping off point to share their insights on using podcasts in the agency context. They review the key findings from Dante32 -- and of course have a little fun along the way.

Guest Scott Schilling

Guest Neil Thompson