What agency owner hasn't dreamed about telling prospects: here's what I do, here's what it costs, take it or leave it? That's pretty much what Chip and Gini tackle in this episode of the Agency Leadership Podcast. It all started with a provocative question posted by Gini in the Spin Sucks Community on Slack: What would happen if we all banded together and stopped sending proposals? We put our pricing on our websites. We became clear about what we do (and who we do it for). And they either buy or they don't. What does that life look like? Gini believes passionately that this is the right path, while Chip frames it in more idealistic terms. Wherever you fall in the debate, there's lots of good insight shared in this discussion.

Guest Bill Benoist

Guest Dr. Rachel MK Headley

Guest Roger Knecht

Guest JV Crum III

Guest Alan Gellman

Guest John Farley

Fakery is never a good practice for brands. In a democratized media world, the truth will eventually come out.

Guest Andrew Izumi