For The Record

We are shaking things up toward the end of the season with an innovative concept that marries the high-touch aspects of concierge medicine with the dedicated space and treatment room of a brick & mortar spa.

In recent years, we've watched Aesthetic vendors take their businesses on the road with luxury RVs providing treatments in the middle of Times Square, to cadaver buses rolling up to conferences for a day of learning. It's no surprise that now, injectors are catching on to the benefits of going mobile!

This week we sit down with Nurse Practitioner and new(ish) entrepreneur Michelle Chapman, APRN to learn more about how she's building out her dream business, MC Aesthetics, on 4 wheels!

Michelle comes from an ICU background, but like so many, she decided she wanted more post-COVID. She moved on to travel nursing and she worked at a retail clinic with no windows, a tiny space, a crazy quota, and an experience that she just couldn't imagine doing forever. In walks Aesthetics.... she took a course and was immediately in love with her next career move. She saved up her travel nursing money to pay for a long list of trainings to build her skills- and as we discuss, some great, and others not so good!

As she was learning her new craft, she decided to also take the entrepreneurial leap. It never occurred to her to open up a brick & mortar space. Perhaps it was her prior roll in that tiny retail clinic, but she wanted the freedom to move! So, MC Aesthetics, a luxury mobile med spa, was born.

In this episode, we talk about the challenges of learning how to run a business. In all the trainings and all the conferences, the nuts and bolts of business ownership is rarely discussed. Knowing this from the start, Michelle elicited help from experts in the legal and compliance field to make sure she was doing everything right from the start. She also purchased a van and had it outfitted by a company specializing in corporate conversions. While it's not tied to a lease, don't be fooled into thinking it's cheaper or less work! The cost to build out a custom van is definitely on par with a brick & mortar build out, but where Michelle goes, her business follows without worrying about how she'll relocate!

So far, her concept has proven to be a successful one! She travels between Tampa and Orlando, carefully scheduling her visits to ensure she has time to complete her signature facial balancing treatments as she goes from one location to the next. It's not unusual for her to park outside an office building and do a patient's lips over lunch or turn the home-based "botox party" into something more sophisticated by treating patients in a dedicated treatment room that just happens to be on wheels!

She's received a lot of press and interest from local publications and bloggers in the Tampa / Orlando area despite only being open for a year - something that typically doesn't happen- but the concept is so inviting and so different, that people can't help but take notice. She is a rolling billboard with fellow drivers calling her after seeing her wrapped van advertising her services. Her patient reviews are fantastic, many of them mentioning convenience as a big part of the initial draw, but her skill and aesthetic eye is what keeps them coming back.

Because the concept is so novel, it would be easy to rely on that alone as a competitive advantage. But not Michelle! She's focused on delivering fabulous outcomes- just ask her patients! Next, she has plans to grow her mobile med spa business either through franchising or expanding her own fleet. Regardless of how it happens, growth is inevitable. In a time where we are all in a hurry and Door Dash and Instacart have replaced dinners out and grocery runs, it only makes sense that we want our aesthetic treatments when we want them and where we want them!

Learn more about Michelle at www.michellechapmanaesthetics.com

Follow her on IG at https://www.instagram.com/mc_aesthetics__/

This week we sit down with one of the most well-known, influential, and, at times, controversial figures of the Aesthetic industry, Josh Davis, BSN,RN or as we all know him, Tox Josh! 

From his start in rural Tennessee to music, trauma nursing, and now Aesthetics, Josh has trail-blazed his own way from simple beginnings to superstar status. But things aren’t always what they seem. Behind that larger-than-life persona is a man who has fought his way through incredible challenges to not just survive, but to turn those messes into a metamorphosis. Since battling through a life-altering complication with filler just last year that was extremely serious, he’s reemerged as a new Josh- one who is focused on his own mental health, using his platform to bring awareness and advocacy, and sharing his journey to help others do the same.   

There was a time when most people thought of Josh as nothing more than a social media influencer. Can he really inject? Is he just a personality? While he was logging 9-10 hours a day of screen time to cater to his growing follower count, he was also running a successful business and delivering high-quality patient outcomes. For those of us watching, it became more about what kind of tea he might spill and less about his skillset as a bona-fide injector who has trained alongside some of the biggest names in our industry.  

Over the years, he’s taken the stage at multiple conferences for live injections, conducted trainings and programs across the country, been a guest injector at well-known clinics, and become a KOL for industry partners who align with his value system. He’s quieted the doubters and proven that there’s more to him than what you see on Instagram. During his meteoric rise to industry fame, he was also busy building a successful medspa that also experienced rapid growth and change.

He started small at Davis Aesthetics then traded up to Whisper Wood – a traditional, Tennessee suburban-approved med spa that benefitted from Josh’s notoriety, growing quickly in parallel. He soon found out that a growing business means more time spent working on the business and less time doing the things he loves- treating patients, being involved outside the practice, training and. managing his high-profile brand. He made the decision to downsize and get back to what he loves- in addition to aesthetic treatments, he’s created a unique experience that is about more than just outer beauty. It combines his love of non-traditional treatments like reiki (he’s a certified healer!), human design, massage and more into the medspa environment. This exodus into the eccentric was too much for some- 30% of his patients didn’t make the move from Whisper Wood- it had nothing to do with skillset and everything to do with optics. But as Josh often does, he turned that challenge into a triumph by using that experience to attract patients who better align with the holistic experience he’s building.

Instagram Josh Version 2.0 has traded his call outs and controversy for a focus on mental health, healing, and being a force for positive change in the industry. He coined “Community Over Competition” not so many years ago, and while that message has been muddled and misused over time, it’s something he still believes in – you are only in competition with yourself. But now more than ever, it’s apparent he knows you can’t run a marathon at full speed. Nobody can. With a new book launching in January, a faculty position with the vendors he wants to work with, a thriving practice that is the right amount of business and pleasure, he’s standing on top of his mountain going in to 2024. Like any metamorphosis, the journey never stops, and we’ll all be watching! As Josh says….in a field of horses, be a unicorn, and he’s certainly one-of-a-kind!

Find out more about Tox Josh at:

www.toxjoshstudios.com

https://www.instagram.com/toxjosh/

This week we’re sitting down with Tox Papi to talk all things male perspective, seizing every opportunity to learn, the power of networking, and staying humble along the way!

@toxpapi also known as Christopher Cotto, MS, PA-C spent the last several years as a Physician Associate specializing in Emergency Medicine, but as the pandemic came to a close, he felt a calling to move into a new specialty, one where he could focus on treating the patient holistically and build long-term relationships. Enter Aesthetics!

He’s an avid seeker of education, and he knew he needed to hone his skills before jumping into a new field. So in between his ER shifts, he was shadowing Larry Blevins, PA-C, and eventually applied and was accepted as a Fellow in the American Foundation for Aesthetic Medicine- a rigorous 6-month fellowship that focuses not only on the procedural skills for all things Aesthetics but also business skills, clinic setup, optimizing workflow, and completing a research project with a goal of publishing.

 When you meet Puerto-Rican born, Orlando raised @toxpapi, he’s a larger-than-life guy! In a field that is dominated by women, Chris certainly stands out. But he’s found a way to use that to his advantage as a clinician and a business owner. In this episode we talk a lot about his patient population and the small details he’s put in place to make a big impact on their experience.  We discuss how his commitment to providing a thorough consultation continues to increase his conversion rate and build loyalty.  It’s apparent he loves his patients and the opportunity to spend time with them – he’s building relationships while he’s building revenue.

We also discuss his foray into sexual wellness. While it’s still only a fraction of his practice, he’s seen the impact it has on patients when you can treat not only their aesthetic concerns but also their sexual ones. As a result, his patient base continues to grow for these procedures week after week. It’s not only a profitable add-on, but as Chris mentions, those happy Patients are incredibly loyal, and they continue to refer and lead more patients to his practice.

One thing Chris does so well is finding the right room with the right people. He not only shadowed and completed a fellowship for months with no pay, but he’s consistently volunteering and assisting at events where he’s onstage and behind the scenes with well-known injectors. Why? He’s eager for an opportunity to learn. And, through his efforts, he’s scored an onstage lecture at AN 5.0, grown his network to include an enviable set of friends and mentors, earned opportunities to teach and train, and more. Is it difficult to take a step back and work for free after years as a practicing PA? Nah! Chris’ advice: let go of that negativity, get ready to learn, and just stay humble.

He's learned a lot of lessons about business along the way- some tougher to learn than others- including the dissolution of a partnership in his first med spa, Renew. Chris realized not long into the endeavor that partnerships are a tough road; someone is always doing more work than someone else, opinions don’t align, and splitting the money 4 ways doesn’t leave a lot for each person. He got out of the partnership, took the leap, and founded his own practice Aesthetic District Medspa so he can focus on doing things his way without the added stress of too many cooks in the kitchen. He provides us with a few watch outs for anyone looking to go the partnership route- and as everyone always says in hindsight- get it all in writing!

This is a fantastic episode for those who are eager to make the jump to aesthetics and those who are ready to go out on their own! In Chris’ own words, get ready to let go & learn!

Learn more about Chris at https://www.instagram.com/toxpapi/

Learn more about Aesthetic District Medspa at https://www.instagram.com/admedicalspa/ and https://admedicalspa.com/

This week we take a closer look at the legal, clinical, technological and practical aspects of performing Good Faith Exams in a growing practice. In light of the recent tragedy in ourhome state of Texas, it was important for us to use For The Record to bring you a group who can provide guidance, solutions and watchouts for Practices who are wrangling the GFE beast.

In Episode 72: Ask The Experts: Good Faith Exams, we head back to Aesthetic Next 5.0 for a panel focused specifically on how to take your GFE processes and protocols from good to great.

FTR Host and CGO of Aesthetic Record, Tiphany Hall, moderated the panel and provided her perspective from a software partner operating inside the practice: How can we leverage technology and what we know about scale to make sure we performan appropriate GFE but that we keep it efficient and repeatable with every patient?

She was joined by panelist, Justin Marti, Esq., of Marti Law Group, a hyper-focused, boutique law firm that specializes in healthcare law, specifically dental and aesthetics. His firm helps clients from startup to scale all the way through an exit, and as an attorney working across the US, he’s familiar with the ever-changing landscapeof our industry.

Also joining us was Noah Bohbot. He is the mastermind behind Qualiphy, an innovative, virtual GFE provider that keeps the practice in control while delegating the execution of the GFE to Nurse Practitioners and Physicians who are available on demand. Patients are able join a Qualiphy provider for a telehealth GFE exam within seconds of receiving a link. The fee is low to the Practice, and most importantly, the GFE is performed by an appropriately licensed medical professional who is familiar with the service and can assess before treatment.

We rounded out our panel with Jennifer Hartley, ACNP, Founder & Medical Director at Skin Synthesis in Seattle. Prior to Aesthetics, Jenny worked in Critical Care for nearly a decade, and she approaches the GFE process with the same intensity you’d expect from a former ICU NP! Jenny has done extensive research and spent a lot of time, money and energy building her arsenal of legal documents, SOPs, and safeguards to protect her Patients and her Practice. As she looks to scale Skin Synthesis, she has to strike a balance between Patient care, business efficiency and financial viability.

Throughout the course of this AN 5.0 panel, the group talks about the multitude of factors to consider for GFEs:

• What are the questions you need to ask for eachprocedure to meet the medical and legal standards?

• Are you comfortable sending out your GFEs to a 3rd party to complete? How can you be sure it’s legal in your state?

• If you use a company like Qualiphy, what are the processesyou need in place to request the GFE, get the results, and store them in the chart? Hint: Aesthetic Record is now fully integrated with Qualiphy!

• What are the legal pitfalls and watchouts you need toconsider when it comes to the actual exam- What if your patient isn’t truthful?

• How does a growing practice decide whether to investin additional NPs or PAs to complete exams or bring in a third-party?

• Do we approach the GFE with the same rigor that we wouldan intake for critical care or more invasive medical treatments?

We covered a lot of ground in this panel, including several audience questions and perspectives that have been simplified and restated for our listeners. When we consider the realpossibility of tragic events like the one that unfolded in Texas and the inherent risk of any medical procedure, there’s one thing the panelist all agreed was imperative for Patient safety- conducting a thorough GFE.

Follow our panelist as they share more about GFEs, legal, compliance and Practice management topics through their own companies:

Marti Law Group: https://www.martilawgroup.com/

Qualiphy https://www.qualiphy.me

Skin Synthesis: https://skinsynthesis.com/

This week we are headed to the Big Apple for a story about overcoming the odds, leading with innovation, finding your why, and building your empire your way in Episode 71: The American Dream Unleashed.

We sit down with Lanna Cheuck, DO, FACS, a urologic surgeon turned aesthetic mastermind, to understand what it truly means to overcome incredible odds and turn rejection into redirection. Dr. Lanna is the child of Chinese immigrants who came to the US with $6 in their pocket and a desire to give her a better life. She was always extremely dedicated to her education and had an innate need to do very well in school- something her parents never had the chance to do, and she was always aware of their sacrifice to give her the opportunity.

She earned a coveted spot at Brown for medical school, then on to urologic surgery which is extremely competitive with very low acceptance rate. She served as Chief Resident, completed a fellowship in Urologic Surgery with a focus in robotics, and she became one of the most prolific and early pioneers of the DiVinci robot, eventually becoming the Director of Robotics at South Nassau Community Hospital in Long Island. From there, she found her a passion for sexual wellness and developed her own program for penile rehabilitation. But with all her accolades and expertise in the OR, she was still being paid less than her male colleagues.

She was working an insane number of hours with 1 baby and 1 on the way, and she was at a crossroads. When a discussion about her pay led to her eventual dismissal from her position, she turned her part-time interest in Aesthetics into a full-time success! She is theowner & CEO of Dr. Lanna Aesthetics in midtown Manhattan where she’s known for her celebrity facelift among other procedures. She opened her third location and has scaled her business not only in size but also in impact. She founded Face Med Training shortly after she started in Aesthetics – the mantra “See one. Do one. Teach one.” stuck with her, and she had a calling to teach and train others almost immediately.

Now, she’s impacting not only her own patients but also her students and their patients. She also started a large Facebook community from the get-go where her students and colleagues could collaborate, share best practices, and eventually, they came together to secure better pricing from manufacturers. She co-founded Face Med Store with Dr. Hardik Soni as a way to formalize GPO pricing and give her nearly 40K Facebook community an opportunity to buy products she’d already vetted, build better, more successful businesses, and do it all collectively. Face Med Store is now an online marketplace that connects buyers to all sorts of products, services, and supplies they need day-to-day in their aesthetic practice. Her goal is to leverage Face Med Store to do more to help bridge the gap for business owners who so often lack a blueprint or a guide on how to get started.

She’s been knocked down, but she most definitely got back up. Dr. Lanna had no big dreams to be an entrepreneur and very little interest in being the “boss” but when her why became so big and so powerful that it could no longer be ignored, she knew what she had to do. When she started Dr. LannaAesthetics, her close friends commented that she had become unleashed- free to pursue her passion and create her future by design, and she’s done a stellar job at it! And in true Dr. Lanna fashion, she freely shares her thoughts for hiring, delegating, prioritizing, and running a successful business throughout our hour together.

This episode is so, so interesting and Dr. Lanna is a proof that no matter where you come from or what happens along the way, success is within your reach if you are willing to do the hard work to make it happen!

Learn more about Dr. Lanna:

Dr. Lanna Aesthetics website: https://doctorlanna.com/

Face Med Store: https://doctorlanna.com/providers/face-med-store/

In Episode 70: The View from 30,000 Feet, we sit down with Laura Crowley, Licensed Aesthetician, Founder & CEO of Laura Jeannette and Co.  Laura takes us through her successful transition from entrepreneurial Aesthetician to Practice Consultant propelled by her passion for skincare and her desire to help others capitalize on industry growth. Laura talks with us about how she made the leap from front desk girl in her teens to a 20 year career in Aesthetics where she's known for providing one of the best facials in all of Massachusetts!  

After several years in practice as an Aesthetician, she moved into a concurrent Director of Education role, and her passion for helping others grow, develop and scale their skill sets and their businesses came into focus. She started Laura Jeannette and Co. to guide other aesthetic professionals as they grow their business through training, education and consulting for dermatology, plastic surgery offices and Medspas. As her own Practice embarks on an expansion and rebrand, she’s also coaching Practice Owners across the country as they do the same. 

In this episode, Laura shares her insight on how she helps businesses and business owners transform from “surviving to thriving” by offering a 30,000 foot view of the entire enterprise from sales and marketing to operations, patient experience and human resources.  Just as an Aesthetician provides a consultation before recommending treatment, she works intensely with her clients upfront to understand what they want to get out of this next growth step before rolling up her sleeves and getting to work. Is it money, building a legacy, boredom, or something else? Equipped with that info, she helps them build their practice by design- creating the management processes and operations that enable them to achieve their goals and live the lifestyle they desire.

In this episode, Laura talks about:

• How to leverage social media to target the RIGHT audience with the RIGHT message
• When to delegate and outsource so you can free up your time to focus on the big rocks
• The benefits of hiring virtual assistants to help you along the way and take on tasks that aren't strategic or urgent
• How to educate your staff on new treatments and products and make it “stick” long term with excellent training
• How to think about your retail strategy, limiting your SKUs, and being smart about your inventory costs

We also take a few minutes to discuss what it means to be a working mom in this industry and the reality of really trying, often failing and constantly living with “Mom guilt” when attempting to balance it all.

If you are an aesthetics business owner that wants to stop guessing and start growing and you are looking for a business coach to take you to the next level, this episode is for you! 

Learn more about how Laura can help you level up: www.laurajeannetteandco.com. 

Follow Laura on Instagram: https://www.instagram.com/laurajeannetteandco/

In Episode 69: Hustle & Flow, we sit down with Fiona Tennant, MSN, FNP-BC, CANS, Founder & CEO of Nurse Fiona Med Spa in Framingham, MA. Fiona began her medical career as an LPN, then became an RN and spent more than a decade working in Pediatrics. It’s in Peds that she learned the critical thinking skills that would later help her build a successful practice and become a respected, in-demand injector and trainer years later.

Before opening NF Med Spa, she worked at a Plastic Surgery center as a Staff Nurse, and she credits that job with giving her a foundation to build from as she entered the world of non-surgical aesthetics. One weekend class later, the burning desire to go out on her own wouldn’t fade, and she made a big decision to leave her steady paycheck and benefits and give entrepreneurship a go! She had to learn to inject largely on her own back then, but twelve years and one very successful med spa later, it was no doubt the right decision.

We talk a lot about her decision to go back to school and become a Nurse Practitioner. With kids, a husband, and a booming business, it seems like an impossible time to do it, but she’s overcome adversity and fought her way through life before. As a young mom, she was on food stamps and lived in Section 8 housing, but she knew where she wanted to go, and she’s always had the hustle factor to get there.

But why now? Why go back to school when all the puzzle pieces are finally in place? Her decision was driven by a few key factors that are weighing heavy on the minds of RNs across the industry:

• She never wanted to feel that her Practice or her staff were at risk because of her licensure or because she had to involve other parties to legally own NF Med spa.

• She’s a stickler for the rules and as the grey area gets smaller and smaller, she wanted to mitigate any risks and take that burden off her shoulders.  

• As an NP, she can diagnose and prescribe eliminating the burden of hiring NPs just to complete Good Faith Exams so she can see her own Patients.

• More and more states are moving toward legislation to further limit the scope of practice of RNs and prevent them from injecting or running devices, and she wanted to protect what she’d build over all these years.

We also talk about the challenges of business ownership from wearing may hats to working late hours and finding the right staff who want to do great work and stay with you. Like so many, she’s taken injectors under her wing only to train them and have them leave, but she works diligently to create an environment that enriches her staff and fuels their growth.

With her NP boards wrapped up and a little more freedom on her hands for the first time in years, it’s no shock she’s antsy to keep growing! She has her sites set on south Florida where she’s opening another NF location and expanding her brand.  She’s no stranger to the game and has been burned before, so she’s playing this one close to the vest….time will tell where the next Nurse Fiona Med Spa will open, but there’s no doubt it will be a success- she’s doesn't shy away from hard work, and she’s eager to grow into the next phase of her business journey!

Learn more about Nurse Fiona:

Nurse Fiona Med Spa: https://www.nursefiona.com/

Nurse Fiona on IG: https://www.instagram.com/nursefiona/

This week we sit down with entrepreneur, injector & device expert Dana Zeitler, PA-C for a closer look at how she’s built a successful Aesthetic practice with integrity, expertise and intention on Episode 68: Honesty at Work. Dana began her journey into Aesthetics in 2009 with a chance opportunity to get involved part-time providing laser hair removal services, and she never looked back! From LHR, she moved onto tattoo removal, and eventually, injecting, and now she's at the helm as a success practice owner!

Over time, she honed her skills with both injectables and devices and made the next logical move. She and her husband opened D-Lux MedSpa in Naples, FL 8 years after that first chance encounter. Fast forward, and now Dana trains for Galderma & Sciton, and she frequently shares her expertise on podiums (most recently Aesthetic Next!), podcasts, webinars, and industry trainings. In addition to those engagements, she also conducts private trainings out of her Naples office, coaches other entrepreneurs, and she’s developed several resource guides to help injectors and entrepreneurs with everything from photography to consultations and more! 

In this episode, we talk about Dana’s process for bringing on a new injector. She takes us through her 6 month onboarding program where new injectors act as her MA, learning and absorbing her techniques, her consultative process, her standards, and of course, her concierge-style approach to patient experience.

Each provider is trained on D-Lux’s services and modalities over time, and they are required to complete a certain number of cases and pass Dana’s quality assessment before they can ever see a paying patient. This means an injector is not cash-flow positive for the business for up to a year! But, as Dana’s seen over time, this methodical, in-depth training process pays big dividends in the long run. 

We also talk about her passion for hiring true Medical Assistants for the practice. When she finally made the decision to invest in an MA, D-Lux added $600k in revenue the first year, and she attributes it to her MA. She talks alot about the importance of delegating and moving tasks that bog you down or that you simply shouldn’t do on to someone else - then inspect what you expect- but get it off your plate!

She started in laser many years ago, and her love of devices has only grown as she’s seen the transformative outcomes her patients can achieve with her protocols. She’s a big believer in “stacking” her treatments, or combining multiple devices or modalities, to create signature services that can only be found at D-Lux. We also discuss what it takes to get a new device off the ground- how to train, market, select patients, and integrate it into your overall service offerings.

One of the things that stands out most about Dana is her commitment to D-Lux’s core values, specifically honesty. We discuss how a strong commitment to honesty has enriched her practice by improving communication with and between employees, reinforcing the practice’s integrity with patients, and made her a more transparent leader when she’s busy managing a staff while also managing resources, legal and compliance, dollars and cents, marketing and more. This honest approach provides clarity and accountability, and it bleeds into her non-negotiables when it comes to following state guidelines, operating ethically and compliantly, and making sure she is doing everything in her power to safeguard the practice, her patients and the livelihood of her employees.  She’s put honesty to work in her practice, and there is no doubt it’s creating value and enhancing the experience for everyone involved! 

Learn more about Dana, her training opportunities and resources:

Visit D-Lux on the web at www.dluxmedspa.com

Follow Dana on IG at https://www.instagram.com/naplesbeautyinjector/
Follow D-Lux at https://www.instagram.com/dluxmedspa/

We're taking you to the Exhibit Hall floor at Aesthetic Next 5.0 for Episode 67: Fast. Fierce. Female. We are joined by two powerhouse women each doing unique things to expand their brand and the brands of others but in very different ways. These two mini-episodes pack a punch, so while it’s not our traditional format, there’s plenty of valuable knowledge nuggets up for grabs!

We sit down first with Limor Weinberg, FNP-BC, CEO & Founder of The Clinic USA and brand new aesthetic-focused fashion line, Fillers Anonymous. Limor has been a part of the industry for many years, and in that time, she’s emerged as a successful entrepreneur, a KOL, private and industry trainer, and influencer. At her Miami clinic, she’s both treating patients and training others, and she’s built a great reputation in a very busy market. 

But, as she looked at the industry horizon, she made the bold move to start allocating her time to a project that has become an overnight sensation, and it’s only getting started! Since unveiling FA, they’ve launched a handful of their 30+ sayings on merchandise like cropped sweaters, hats, tees, mouse pads, bags and more!  With the competition growing more fierce, Limor says she’s sure of two things- Fillers Anonymous is an income stream she hopes to build into a business that rivals her clinic .And, she’s also a big proponent of AI and the concept of working smarter, and using way smarter tools. She touches on how AI has changed her own way of work, and she shares her goal to launch a full AI class for aesthetics. Fingers crossed!

Next we sit down with Lauren Taylor DeJohn, CEO & Founder of The Limited Agency now in Dallas, TX. Lauren Taylor or “LT” has quickly built a name for herself as the creative mastermind behind several of our favorite Injector influencers. She approaches brand management, social media presence, content curation and making a digital impact in much the same way as an injector augmenting a face- with a careful blend of science and art. 

We talk about how she manages high-profile clients and becomes a unified part of their brand voice. What’s the goal- is it brand awareness, booking patients, expanding influence or just growing a following?  In any case, it's authenticity and consistency! She talks about what it’s like to work on location with her clients and mastermind what’s happening behind the scenes to deliver the right content via the right channel at the right time. She shares a few key insights that can really impact your success with social from consistently posting to finding the right kind of content to achieve your goal. She also takes us through how to look at an event, even one as big as AN 5.0, and decide what matters, what will play well on social, and where to spend your time capturing content. 

Learn more about Limor and LT:

Fillers Anonymous: www.fillersanyonymous.com

The Clinic USA: https://www.theclinic.us/

The Limited Agency: www.thelimitedagency.co

We've just returned from the exhilarating Aesthetic Next 5.0 conference, and we've got a special treat for you! In Episode 66, The Leadership Alchemist, we're honored to sit down with the dynamic Shakira Cabrera, MPAS, PA-C. She's not just an aesthetic expert; she's a transformational leader who's turning her Practice culture into a business triumph.

Shakira embarked on her PA career back in 2006, gaining invaluable experience in diverse fields like Cardiology, Neurology, and Hospitalist roles. However, it was her time in Trauma & Plastic Surgery at Brooke Army Medical Center that ignited her passion. There, she witnessed the life-altering impact of reconstructive surgery, inspiring her to continue her journey in Plastic Surgery and eventually to Aesthetics.  

In 2018, Shakira took the entrepreneurial leap, launching Jules Aesthetic & Wellness from a humble single-room (purple!)  setup. Fast forward to today, and it's evolved into a highly respected practice boasting seven treatment rooms, a team of skilled injectors, and  its own training facility. While her injection skills are unquestionable, what truly distinguishes Shakira is her exceptional leadership skills. Whether it's her keen business acumen, meticulous performance tracking, or her innate ability to foster a culture of growth and collaboration, Shakira has become a sought-after authority on running a thriving practice.

But don't be fooled by her business acumen—Shakira is also a master with a syringe. Her years in the operating room have given her an advanced understanding of facial anatomy. She honed her injection skills under industry leaders—a rare opportunity in the days when weekend crash courses were the norm. Now, years removed from her early beginnings, she's paying it forward, aiming to shorten the learning curve for new injectors through quality training & help them run better businesses..

Shakira shares her knowledge & expertise through various channels: private training sessions at Jules' facility, national tours alongside Erika Barry, NP-C, her co-founder at Injector’s Club, and on her Patreon channel. Together with Erika, she curated an extensive collection of invaluable tools, webinars, and business resources for Injector’s Club to help aspiring injectors hit the ground running (and new things coming soon!) Her Patreon is filled with real-time business insights and pearls for building better practices, and she’s also a respected, in-demand hands-on trainer with a knack for keeping things calm and easy to understand, no matter the complexity. 

What makes Shakira's commitment to culture truly extraordinary is how she's transformed the often stressful task of employee retention into a competitive edge. She holds monthly one-on-one coaching sessions with her team, focusing on performance reviews and strategic growth plans. She's not just aligned with her employees' development goals; she's invested in their success and holds herself accountable. This  transparent, supportive work environment she’s created has cultivated a culture that people are excited to be a part of every single day. Combine that with her analytical prowess, her ninja injection skills, and it's clear why Shakira is a bona fide business powerhouse.

So, enjoy this enlightening episode where we delve deep into the mind and methods of a true Leadership Alchemist!

Learn more about Shakira:

Instagram: https://www.instagram.com/lipsdontlieshakira/?hl=en

Jules Medical Spa:https://julesmedspa.com/ 

Patreon: https://www.patreon.com/Lipsdontlieshakira

The Injector’s Club: https://www.theinjectorsclub.com/