FWEP00092 Building Recurring Income Streams with Dr. Yong Hsin Ning and Partner of Soul Rich Woman James Wee

Today I want to introduce a very special guest who has done this repeatedly in his numerous businesses and is very successful. He’s Mr. James Wee. He’s a serial entrepreneur who has owned numerous businesses including a packaging company, software development, coffee chain, digital marketing business, and his latest venture is Soul Rich Woman which is Southeast Asia's number one female entrepreneur network. Connecting 200,000 female women across the region. Since 2002, he has co-founded ten businesses with many crossing one million in sales in the 1st year. So you’ll hear 3 things from him. The first is how he determines whether a business is suited to generate recurring income. Secondly, what barriers that he faced and how he overcame them. Thirdly is the opportunities that this pandemic has given to SMEs to repivot their business model. So you’ll hear all this from the man himself, Mr. James Wee. 

Opportunities to generate recurring revenue

Mr. James gave examples from his packaging world experience. Here’s what he said:

(7:55-8:08) so eventually, we realized that there’s a machine that can crumple. In a way that they achieved, they made it puffy. Then they can actually use it. And one big roll of, let’s say, I think 100 meters, they can crumple into, let’s say, half a container space.

(8:18-8:33) so the only way is if we can give them a machine that belongs to us. Whether use it lease or is it, give it to them for free. Depend on the volume they use. But we know that with this agreement signed they must continue to buy the raw material, paper raw material, from us.

(8:55-9:08) by doing so, we actually, so-called, can protect ourselves by not letting the competitor to come in so easily because unless they are asked willing to invest in a machine to continue to get the recurring income.

Problems encountered and how to overcome them

(11:51-12:01) Most importantly, our most difficult situation internally is investment of the machine. Externally is convincing the customer. This is something that we worked very hard.

(12:13-12:47) so these are the few things that we definitely going to face in any business. You want to do is outlay. Then the customer, convincing the customer to switch and is definitely something that a lot business owner need to look into if they were to look at change of business model in terms of time. But during my time we are just walking on trying to grow the business and want to have more stable business. That is why we are looking at all different situations and we spend for pre, half a year, 1 year, 2 years to figure it out and find out what is the possible consistent income that we can have. Then we come up with this. We call it the reoccurring income model.

Types of businesses that generate recurring revenue

Mr. James Wee said that all types of business can generate recurring income as long as you have a positive mindset. 

(30:38) but I think every business wants to aspire to become one. It is not, again, I cannot really think of anything that is not possible unless, again, is your mindset. If you think it is not possible then, forever it is not possible. But if you think it is possible then you can actually do your own research, figure out more.

(31:13) I think something like that is very important that the business owner must mindset. They are willing to look into the business to find some reoccurring way of getting the business to be prepared year after year rather than just say not possible.

Strengthen business resilience in this post-pandemic world

Business owners took their businesses to the online world because of the pandemic.

(41:47-42:21) Let's say every other business, everything being equal. Those people who already have been embarking on their whole entire business into the online world meaning that getting leads online and getting things more visible online. And eventually, they’re having some software or a platform for them to be seen or being able to order their product or even introduce their thing in a video format.  Everything online is important because moving forward, the retail outlets, of course, because of pandemic now has a big change. Actually, it’s just accelerating the change.

(43:20) During the pandemic, everything that is not possible now is happening.

(49:32-49:47) From my own experience, even in your services, but when you share a lot of things online, you are visible online you will be surprised that people want to do a partnership. And other countries will look for you to become your franchisee. But you must be visible online.

(50:36-) Online is already proven to be the future.

Key takeaways:

1. We must keep our eyes on the customer's nterest at all times.
2. A recurring income stream not only ensures a steady cash flow but also reduces costs.
3. There is no such thing as a "single move" to the end goal.
4. Think about all of the properties you have in your business as resources that can be monetized.
5. Since every business is different, you should be open-minded and always do your own research.

Key Resources:
Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWoman
Visit SRW’s website: https://www.soulrichwoman.com
Follow Genecia on Instagram : (@Geneciaalluora)
Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Secrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset 

 FWEP00091 Finding Your Why To Go From Stuck To Unstoppable With Genecia Alluora and Tina Powell

We are so honored to have Ms. Genecia Alluora. She has the most incredible origin stories. She is a former beauty queen (2006/2007 Singapore Miss Universe) and the Founder of Soul Rich Woman; South East Asia's leading network for female entrepreneurs connecting over 11,000 women and 200,000 subscribers across the region. She is also a successful business owner. She started a cafe retail chain and expanded it to three different countries with 18 franchises.

Where it all started

Things didn't seem to be as rosy as they are nowadays. Young Genecia had to support herself since she was 14 years old. Her family didn't have a good financial situation. To support her family and pay for her tuition, she teaches yoga, aerobics, and country line dancing. She was bullied by mean girls in her school. She was constantly mocked by them and it really affected her entire mindset. 

(3:48-4:24) But my Mom was my pillar of support. She told me to turn my mess into my message. And to add that on, because I was the youngest instructor back in those days in Singapore and they, a lot of students, they were like, telling me “ Genecia, what can you teach us. You’re so young. You’re only 16. You’re nowhere near our age. What do you know about health and, you know, live sell?” And I couldn’t handle criticisms.

(4:40-4:47) You see this piece serves as a foundation for me because of all the trials and tribulations I have gone through. 

(5:44-5:51) So from having nothing to being a winner on stage really transformed my life. So that in itself came to a point where my image consultancy business came to a standstill. I’m going to throw that away and move forward to go online.

(6:05) so I found a mentor who kind of guided me and showed me my blind spots and taught me what I do not know. 

(6:24-6:44) I was literally everywhere. And to take the humble pie to say, “ okay, I don’t know what I don’t know. I have to learn. I am willing to learn”. And by this mentality, I was able to breakthrough. Look past beyond what I can’t see and was able to move effectively online. 

(7:42-8:00) So I really believed that putting yourself in an environment where you could learn from the best by hiring a mentor as what I did could really shortcut your success. So eventually I started Soul Rich Women and that journey has been amazing.

Selecting A Mentor 

(14:32-15:00) If you want a mentor who really wants to guide you. You have to go out there and seek for one and you must be willing to invest in yourself. Are you open to receive criticisms about your own shortcomings? And not allowing your mentor to sugarcoat words so that you feel good just because you paid him/her to be a mentor.

These are the important things to remember when selecting a mentor according to Ms. Genecia Alluora.

1. You must look for someone who has the results that you want.
2. You must be open to receive and be open to listen, not just on the superficial but really listen of a soul. What is it that they are speaking to you?
3. You can’t expect your mentor to swim the swim for you.

 Soul Rich Women connecting from Zero to 200,000 women

(18:51-19:11) Before we hit 200,000 we were at zero. I think that’s the thing that always people look at the results but they forget how we got there, right? So I had failed in a lot of memberships that I’ve created.

By traveling to different Southeast Asia Countries for almost 2-3 years. Like three weeks in Malaysia, three weeks in Vietnam, three weeks in the Philippines, Ms. Genecia came back to Singapore and realized things.

(19:57-20:05) I discovered that women had a low earning social-economic status throughout the different countries.

(20:14-20:28) How can we support these women to own and love the F-word within their comfort range so that they could eventually progress? So we had eventually came to a number which was 12 dollars a month membership.

(20:39-21:08) And that’s when we had all the numbers. So it was not by my singular effort. It was through two main philosophies. I would say the first one was to love your customer more than you love your product. Number two is to really build your trust score because women tend to, we are a bit more skeptical and sometimes less trusting especially if it’s online and you really want to build that momentum.

(25:06-25:12) We are a Southeast Asia Female Entrepreneur Platform but we have already gone international.

Soul Rich Women

These pillar programs will help women to see different perspectives.

(26:54-27:11) I think the first one is Podcasting. The second one is Live Streaming. The third one is how do you create an online course. The fourth one is Digital Marketing. And the last one is how do you build your brand online and be confident about it.

(48:39-49:03) All these things would not have been done if not for that piece of authenticity and being real to myself. What is my true calling? So that’s Soul word comes into play. Be a Soul Rich Woman. So once you’re aligned with your soul, that’s when the richness manifests both from the inside as well as the outside.

Picking your own Platform

(54:07-54:14) You really have to remember, love your customers more than you love your product. So really identify where your customers are at.

(54:32) Define your own strategy.

(55:11-55:20) So if you decide that TikTok is not for you because “video” is not for you si be it. You don’t have to be there just because someone said you must be there.

Key Takeaways:

1. Success is never about glorious wins. It’s about taking one step back allowing other people to shine as well.
2. You have to make your own definition because you have a diamond that is within you and you truly deserve to shine. 
3. When you want to start something, don’t feel that you are nothing. It’s ok to not be perfect for you to start.
4. Pick the battles where you can be victorious. 
5. Always love your customers more than you love your products.

Key Resources:
Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWoman
Visit SRW’s website: https://www.soulrichwoman.com
Follow Genecia on Instagram : (@Geneciaalluora)
Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Secrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset 

90: Cayden Chang 4X Cancer Survivor How I Made My Dreams Sustainable With Value Investing

Version 1: 

38:45- 38:47 (2) Today if you have one million, so what? 

38:49- 38:53 (4) If you invest in the wrong thing, you make the wrong decision, the money could just vanish overnight. 

39:07- 39:15 (7) In terms of investing we could relate the lesson, the key thing in investing is not to make money. It’s to make sure that we don’t lose it. 

39:16- 39:27 (8) Losing money is very easy, making money is very difficult. In order for us not to lose it, we need to be very conservative. We cannot treat investing like a gumbling.  

40:19- 40:23 (4) I also need to be humble because things can vanish overnight. 

40:27- 40:28 (1) Nobody would be at the top forever. 

Quotes: 

1. If you invest in the wrong thing, you make the wrong decision, the money could just vanish overnight.
2. The key thing in investing is not to make money. It’s to make sure that we don’t lose it. 
3. We cannot treat investing like a gumbling. 

Losing money is very easy, making money is very difficult. In order for us not to lose it, we need to be very conservative.

Looking to connect: 

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/genecia/

Facebook: https://www.facebook.com/geneciaalluora

Instagram: @geneciaalluora

Twitter: @geneciaalluora
 

Key Resources:
Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWoman
Visit SRW’s website: https://www.soulrichwoman.com
Follow Genecia on Instagram : (@Geneciaalluora)
Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Secrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset 

Credit: https://prmavenpodcast.libsyn.com/interview-with-genecia-alluora

89: How Women Can Build a Brand Digitally With Genecia Alluora (by PR Maven)

About the guest:  

Genecia Alluora is former Miss Singapore and Southeast Asia Woman of Excellence 2010. She is the Founder of Soul Rich Woman, the #1 female entrepreneur network in Southeast Asia that connects more than 200,000 women across the region, with presence in 7 countries including Singapore, Malaysia, the Philippines, Vietnam and Indonesia.

She is the recipient of 𝑰𝒏𝒕𝒆𝒓𝒏𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑷𝒓𝒐𝒈𝒓𝒆𝒔𝒔𝒊𝒗𝒆 𝑾𝒐𝒎𝒆𝒏 𝑨𝒘𝒂𝒓𝒅 2019 by Aesthetics International: The Council for Progressive Women and the 𝐈𝐜𝐨𝐧𝐢𝐜 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 2019 award.

With a vision to empower one million women, Genecia is passionate about helping women to take their businesses from offline to attracting clients online, get recognition and build a brand as a leader/business owner and make a positive impact in the world. She wants every woman to be able to own the F-word – being fabulous, having freedom and financial independence

From as young as 14 years of age, Genecia had to support herself through school. Through working in a nine-to-five job and started many businesses, Genecia had gone through the highs and lows of being a business owner. Her epic journey from being in a six-figure debt to making her first million, fueled her passion to empower women to do the same. Genecia wants women around the world to know that it is possible to have it all - to own the F-word!

Profiled in CNBC and China Daily, Genecia is a globally renowned speaker and leading women’s empowerment expert with over a decade of experience speaking on stages worldwide. She has spoken in recent major events, including the RISE Conference in Hong Kong, Success Conference and Expo Asia 2018 in Hanoi, and National Achievers’ Congress in Manila.

In the episode:  

2:39 - Genecia describes how through her challenges of trying to make the transition to online business, she created a way to help others who faced the same challenges she did.

7:23 – Genecia talks about why she wanted to create a woman only support group.

10:09 – Genecia explains how she manages a fully digital business with employees all over the world.

13:47 – Genecia shares what her ‘zone of genius’ is.

15:22 – From working to pay for school at a 14-year-old to today, Genecia describes her entrepreneurship journey.

18:44 – Genecia talks about why she believes in the advancement of women’s causes.

23:55 – Genecia explains how female leaders differ from male leaders.

26:13 – To connect with her team, Genecia talks about how she uses podcasts as a weekly update.

27:02 – Genecia describes how she and her business partner run the business differently – both using their strengths to make the business more successful.

29:34 – Genecia talks about why personal branding important in today's digitally connected world.

33:41 – Genecia explains how the knowledge-based economy is growing and how you can take advantage of it.

37:52 – Genecia provides some resources that have positively impacted her career.

Quote

“Each and every one of us has a diamond that is within us and we all deserve to shine.” - Genecia Alluora, CEO of Soul Rich Woman

Links: 

Get your two free gifts at soulrichwoman.com: https://www.soulrichwoman.com/

For Women Who Love the F-Word podcast: https://www.soulrichwoman.com/podcast/

James Wee: https://www.soulrichwoman.com/overcome-money-stress/

The Marshall Plan®: https://www.marshallpr.com/the-marshall-plan/

The Joe Rogan Experience with Joe Rogan: http://podcasts.joerogan.net/

The Garyvee Audio Experience with Gary Vaynerchuk: https://www.garyvaynerchuk.com/podcast/

You Can Heal Your Life by Louise Hay: https://www.amazon.com/You-Can-Heal-Your-Life/dp/0937611018

Dr. Wayne Dyer: https://www.drwaynedyer.com/

Listen to John Lee Dumas’ PR Maven® Podcast episode

Activate the PR Maven® Flash Briefing on your Alexa Device. 

Join the PR Maven® Facebook group page. 

Looking to connect: 

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/genecia/

Facebook: https://www.facebook.com/geneciaalluora

Instagram: @geneciaalluora

Twitter: @geneciaalluora

Key Resources:
Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWoman
Visit SRW’s website: https://www.soulrichwoman.com
Follow Genecia on Instagram : (@Geneciaalluora)
Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Secrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset 

88: Simona Costantini Happiness Happens, Mindset and Podcasting 

Simona Nicole is an Intuitive Business and Mindset Coach and host of the Happiness Happens Podcast. Simona is so passionate about helping heart-led self starters step into their magic and connect to their voice, their message and in turn their community in a significant way and grow their business. She does this by helping them find their confidence, master their mindset, get clear on their messaging, connect to their voice and build a business strategy that works so they can step out of their own way and see results.

Version 1: 

05:08- 05:16 (8) I think the biggest piece to start all of it is having a desire for change and a desire for more. 

05:17- 05:27 (10) If you have that desire within you that you want something different that you already have, that's the first key and first step to making any sort of change towards living a happier on purpose life. 

17:04- 17:17 (13) In the beginning, it’s a lot of trial and error of what you like and what you don’t like. The biggest thing, though, that has fully helped me grow my business so much faster than I ever could was  working with other coaches. 

17:18- 17:25 (8) Because you see what other people do and you’ll learn what’s out there, you’ll learn what’s available to you, and you learn the tools and every resource from other people. 

17:47- 17:53 (6) If you really listen to yourself and you tuned in to what you really want. What do you want? 

18:02- 18:07 (5) And then for all of those different items, what I think about is ‘why?’ Why is it that I want this? 

18:13- 18:18 (5) If the ‘why’ doesn’t make you excited to go into your business, I don’t think that’s the right self for you. 

Quotes: 

1. The biggest piece to start all of it is having a desire for change and a desire for more.
2. The biggest thing that has fully helped me grow my business was working with other coaches.
3. You see what other people do and you’ll learn what’s out there and you learn the tools and every resource from other people.

 Deep connection to yourself is the most important relationship you can have. 

Looking to connect: 

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/genecia/

Facebook: https://www.facebook.com/geneciaalluora

Instagram: @geneciaalluora

Twitter: @geneciaalluora 

Key Resources:
Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWoman
Visit SRW’s website: https://www.soulrichwoman.com
Follow Genecia on Instagram : (@Geneciaalluora)
Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Secrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset 

87: Anik Singal Founder and CEO of Lurn Inc, Psychology Of Webinars 

Version 1: 

14:47-15:05 (18) Not what’s in it for them to buy your product that you’re going to sell at the end of the Webinar. What’s in it for them to stay for the presentation that you’re giving. We’ll sell later. Now, we’ll just have to convince them to stay. It’s another big thing people miss out on. 

21:02- 21:12 (10) If you want to have a lasting impact on somebody, help them have three to five “Aha!” moments in your presentation and none more and none less. 

23:12-  23:21 (9) If you’ve done a great job in a presentation, the person has warmed up to you, it can be a little uncomfortable to ask them for money unless you do the purpose of transition which is answer the why. 

24:59-  25:07 (8) You do not get the sale on a pitch. You confirm a sale. Nobody is going to listen to your pitch unless they are already sold. Remember that. 

Quotes: 

1. You have to provide them with substance in conversation that’s relevant to them for them to remember you.
2. Communication with another human being, it doesn’t matter what mechanism you’re using. 
3.  If you want to have a lasting impact on somebody, help them have three to five “aha” moments in your presentation
4. “How much?” That’s a buying question but that’s also a value question. So, what they are really saying is not “How much”, they’re really asking is “how much is this worth to me”. 

Looking to connect: 

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/genecia/

Facebook: https://www.facebook.com/geneciaalluora

Instagram: @geneciaalluora

Twitter: @geneciaalluora 

Key Resources:
Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWoman
Visit SRW’s website: https://www.soulrichwoman.com
Follow Genecia on Instagram : (@Geneciaalluora)
Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Secrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset 

86: Sandra Bravo Manifest Your Dreams, Do Good and Be Amazing With Your Mindset

FWEP00086 Sandra Bravo Manifest Your Dreams, Do Good and Be Amazing With Your Mindset

Welcome to this amazing morning interview that we are going to do with this very super amazing lady whom I’ve met and she was a host of this virtual event that we did together, it was a success. I just felt that her energy was super amazing because when I researched about her, and I read about her, this lady is doing super amazing a lot of work.

Sandra Bravo has wealth experience including a decade managing sales teams. Fifteen years in corporate entrepreneurship and has more than 9 years speaking at international events. She is a certified master practitioner at NLP speakers training, best selling author and international keynote speaker. As a single mother of two and owner of three businesses, Sandra believes deeply in a power of female empowerment.

She has spoken in over 13 countries and trained over 15,000 students. Sandra brings a wealth of knowledge and passion for her practice. She has this very pure determination, will and super self-motivated because establishing her own business got amazing. To support like minor women, Sandra channels energy into transforming female businesses and supporting their personal enrichment through public speaking.

The Power

(4:52-5:12) And I know what I’m gonna do when I’m full of purpose. And I believe that empowering and serving others really feeds the soul. And I'm fulfilled, I'm full when I'm doing what I love. You know when you’re doing something you don’t like or you’re in a job that you despise, or anything like that, everything becomes a drag.

(5:21-5:28) and that’s a really good sign that you’re not doing what you’re supposed to be doing. That you’re not living into your life purpose.

(5:37) Life is different. You’re excited to do things. You’re excited to take care of your health, and your relationships, and your family and to help others because you’re inline with your purpose. And that’s I guess where the energy and the passion comes from. 

(9:17-9:28) and it was until I got up on stage and I had the courage to finally make a public declaration saying, “This is what I wanna do. I wanna be a speaker.”. And it’s amazing, Genecia.

(10:30-10:42) This is what I wanted and it was my chance to make it happen. So the big day came when I got to present in front of Harv and all of his trainers. You know, he was very impressed.

(10:47-10:56) and out of the 67 people they chose one person to start an assistant training for Harv. And that one person was me. It was life changing.

(12:00-12:21) And I wouldn't get out of bed until I got that split second of certainty of, “I got this. I can do this.”. Because for me Genecia, I think visualizing and taking action go hand in hand. You can visualize all day long but if you don't take action it’s not gonna fall out of the sky. And you can take action all day long, which I see soft in these days with entrepreneurs,

(12:27-12:32) they don't take the time to work on their mindset. They don't take their time to become clear, “What is it that I want?”. 

(12:35-12:42) “Is my action today getting me closer or farther away from my goal?”, rather than just being busy all day but I don’t know what I’m accomplishing.

(12:49-12:57) Visualize. Be clear on your goals, what you want. That’s when I became clear on what I wanted to do. And then take action. So i thought what’s the fastest way for me to get there.

(13:06-13:25) I didn’t quit my job straight away. So I started to get offers for speaking at events I was doing a lot of Asia back then. And I still have my full time job. And I always say to my women, my clients that I coach, “ You never quit your main source of income until you have replaced it.”.

(13:32-13:49) A new business, a new venture, a new anything takes time to build to get the momentum. So what happens after 3 months, you’re working on the new thing but it’s not giving you that income yet and now you become all stressed because you’re not making “ends-meet” because you left your main source of income.

(13:56-14:00) You never leave your main source of income until you’ve replaced it. 

(14:47-15:03) I knew it was a short term sacrifice for a long term reward. Because I thought I can quit now, which many people do when it gets difficult and I can go back to the same and nothing will change, or I can just push through these difficult times knowing the reward will come.

(15:09-15:19) And that’s what I did. I juggle a full time job and speaking for a full year. And then eventually when I was making a lot more money speaking than my job did, then I quit my job.

Investing in Personal Development

(16:12-16:35) These days I see that the number one reason why people don’t become successful is because they keep chasing the shiny bright object. And you know they got, “Oh! That person did really well doing that. I wanna try it too.”. So I was one of those and I’m guilty of that. I tried and then I realized it’s not my personality. It’s not what I love.

(16:44-16:51) And so after, I guess, eliminating everything what’s not then I realize this is my passion. And then all the dots connected.

(17:34-17:42) Do you know what ? Ever since I was a child, whenever I had a little group of friends, a little audience, I loved teaching and speaking in public. So it makes sense.

(17:56-18:06) And that’s when I went, “Do you know what ? I'm not  going into trying it anymore to see if it works. I’m going all out.”. And that’s when I eliminated all of the other distractions.

(18:20) It’s so important to make a financial commitment because then you’re putting all of you on the line, a hundred percent committed and that’s what happened for me.

(20:58-21:14) It’s a really good tool to remember what little things you accomplished in the past because that wires the thinking, the neurons in the brain to go, “Actually I am resourceful. I’m determined. When I want something, nothing is gonna get on the way.”

(21:55) As long as I can see that little next step, i’ll just take it. I’ll trust and the words will be revealed.

(22:44-23:10) And I realized, you know what, it doesn't matter what country, what cultural background you were brought up, what language you speak, I realized the common theme across the voice. This woman doesn't believe she’s good enough. And that’s the only reason why she’s being held back and not going all out. And that’s when I went, “That’s it! I’m doing women empowerment. I’ve got to protect these women and show them that they are good enough to do what they think.

(23:27-23:50) And just like a successful man has a successful woman behind, a successful woman has a group of successful women behind holding her back. Because we need each other. We’re here to uplift each other and push each other up the ladder rather than pull them back into the bucket like the crabs do,you know. So that’s when I really discovered this is what I wanna do.

Sandra talks about her Kids

(24:24_24:35) First of all for me, a big lesson was to learn the difference between a fi...

FWEP00085 Alex Mandossian How to Build A Business And Brand With Podcasting

We are looking forward to a great  interview today because we have a really really special guest. You’re gonna meet this amazing gentleman whom I've met under event at Success Resources where he was such a dynamic host and coach as well. 

He is Alex Mandossian. The founder and CEO of marketingonline.com and is best known by his little world of chief makers for teaching third world nations, first world strategies and how to prosper  in these marketing strategies. He is also the best-selling author. This guy called Harvey Mackay acknowledges him as the “Warren Buffet” of digital marketing because of his unique ability to make money for his students and his strategic partners. As a virtual trainer he has done over 22,000 hours  of training time and nearly 4,800 virtual interviews since 1995. Alex’s lifetime mission is to influence and train over 1,000,000 other chief makers how to transition and profitably by his 77th Birthday. His legacy and public service that teaches chief makers how to ethically influence others through the power of storytelling .

Started online marketing

(4:43-4:46) It was 1995, it was called BG (before google) 

(4:51-5:14) Google wasn’t even born when I was still online and back then it was dial up. And Dial-up means that you would call on a phone and it would be a busy signal. It was called “America Online” back then. There was no Google or Facebook, or Twitter or any of the Social Media that we have today. In fact, those weren't even ideas in how fast we’ve changed in over 25 years.

(5:15-5:32) I come from the television and marketing business. Infomercials, which are 30 minute commercials. And television commercials of 1 minute and 2 minute TV commercials. Mostly in the United States but also overseas.

(5:48-6:06) In 1995 I was somehow on a website, I didn’t have my own website back then and I realized, Wow! I’ve been on this website for about half an hour. It cost the website owner nothing. And I can interact with it. It was much different than it was today. E-mail was much different than it is today.

(6:26-6:42) We could do it online directly and quickly. So I took all my television marketing skills to infomercial marketing, to ultimately into the internet marketing and I became one of the godfathers of the digital world. 

(6:51-7:12) I have over 50% more women than men and I believe it’s  because of storytelling. I was the first to come to Asia as an American in 2002 to teach Digital Marketing and I continue to keep coming back. I was there during lockdown and I ended up being locked down in Australia.

(7:21-7:40) I’ve been a Success Resources for 16 years and I’m very close friends with Richard and Veronica Tan. They've  done much for the world but we went from being locked down for 1200 days. No more for now to virtual events and you (Genecia) were one of the shining stars in that approach.

(8:33-8:59) I was born as a Christian, and I grew up at a Christian church, except I’ve been more Buddhist in my way of being over the years. And I’ve been a big fan of the Eastern Tradition. And Lao Tzu said, “When the true leader’s job is done, all the people say we did it ourselves.”. In the United States we don’t study Chinese culture or Chinese history, but I did.

(9:07-9:49) What I noticed was that the Teacher and the Elderly are two groups of people. The teachers and the elderly, they are revered. They are considered to be wise and they are always observed to be important people. In the United States, the elderly, we put in All Folks Homes and Senior Living. And teachers we don’t honor the way they do in Asia. And so what i believe is that, “The greatest teacher is the one who turns his/her students into his/her teachers.”

(10:11-11:03) My greatest accomplishment is having very smart and irritating students who are smarter than I am and end up becoming more successful and becoming my teachers. They call it Shifu in the Chinese tradition, Sensei in the Japanese tradition, Maestro in the Italian tradition, they would call it a Lama in the Tibetan tradition, and Guru in the Indian Tradition, Mentor in the Greek tradition. It’s very very boring in the American they call it the “Coach”. In France  they call it Tutor, in England they call it Guide. Whatever you call it, it’s someone who plowed the ground before you. It’s someone who has wisdom and the goal is for you to find one. 

(11:06-11:12) Find a mentor because it will accelerate your path to greatness.

STORYTELLING

(11:56-12:13) If they told you stories it was very comforting. A story has beginning, a middle and an end. A story has a moral to it. So I’ll give a very quick story that I tell on stage when I want someone to buy from me. And it’s the story about becoming decisive and why it’s important to be decisive.

(13:00-13:15) With storytelling, it’s a hero's journey we’re telling. Whether it’s the movie from the Hobbits Series or Harry Potter’s Series or Star Wars, there’s a story that ensnares the attention. Captures the attention.

(13:16-13:50) Alex tells the story “The Donkey”.

 (13:51-14:07) So i tell people, don’t be that ass. Which is in the bible, by the way, they don’t call it the donkey. I say, “Be decisive”. It’s either Yes or No. There is no “maybe”. And I will tell you there’s 4 ways to play the game of life. You can refuse to play.

(14:12-14:25)You can pretend to play if you’re multitasking, I know that that’s a feminine approach to being great. No, multitasking is horrible. Monotasking works because when you multitask you make mistakes. Men, women, whatever.

(14:26-14:27) You can play not to lose.

(14:33-14:52) You cannot win a game of any kind. The game  of life or the game in business if you’re playing defense 100% of the time. So refusing to play, pretending to play, playing not to lose those are not the ways to play. Playing to win, that’s the way to play.

 (14:59-15:08) Whatever game you’re playing there’s only two outcomes you can have if you’re playing to win. Number 1, you win. Number 2, you learn.

(15:19-15:37) So those are two quick stories, analogies, and that’s storytelling. It’s story selling when you’re on stage or at a virtual event like this one. But as you tell stories they don’t doubt you, you’re not making a claim. You’re entertaining and you’re enrolling them at the same time.

PODCASTING

(16:10-16:18) I wrote the business podcasting bible, and that was in 2005, and that was before they called it a podcast. I wrote it with a partner of mine, Paul Colligan.

(16:21-16:26) 80% of that book is no longer valid because podcasting has changed.

(16:42-17:04) I was the first to bring video online before YouTube, called Instant Video Generator. I brought audio online called Audio Generator. And the first time anyone had an opt-in page, we were the first to do that with a marketing makeover generator. We made 1.2 million US dollars in 28 minutes selling that. Now that was the first generation to many of the great platforms.

(17:14-17:28) By the w...

Key Resources:
Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWoman
Visit SRW’s website: https://www.soulrichwoman.com
Follow Genecia on Instagram : (@Geneciaalluora)
Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Secrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset 

Credit: https://www.facebook.com/106673549393581/videos/294795248267872

Key Resources:
Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWoman
Visit SRW’s website: https://www.soulrichwoman.com
Follow Genecia on Instagram : (@Geneciaalluora)
Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Secrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset