For Your Institution

Joe Paris and Stan Kania, the editors of the book A Comprehensive Guide to Graduate Enrollment Management, join FYI host Gil Rogers to talk about their book, which elucidates the intricacies and obscurities of graduate enrollment management, allowing scholars and professionals to advance research and practice in the field. 

Joe and Stan talk about their backgrounds and paths through higher education, and the value that brings to their book, along with the data and research, they are able to use their analysis to contextualize that data for useful purposes.

They also mull over how to make the process more efficient and streamlined, in a way that has the student and their family at the top of mind, and really gears messaging and marketing for that purpose.   

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00 

Joe’s Path Through Higher Ed | 1:09

Stan’s Path Through Higher Ed | 2:23

How to Stay Motivated in this Career | 4:45

The Story of Writing the Book | 9:37

Common Graduate Enrollment Management Challenges | 16:18

Three Takeaways for the Reader | 23:18

Contact Info and Book Information | 29:39

Conclusion and Final Thoughts | 30:10 
 

RELEVANT LINKS:

• A Comprehensive Guide to Graduate Enrollment Management
• Handbook of Graduate Enrollment Management
• Stanley Kania’s LinkedIn
• Faculty Profile at the Drexel University College of Medicine
• Joseph Paris’s LinkedIn
• Faculty Profile at Deleware Valley University

Jess Snover, Director of Admissions Recruitment at Lycoming College, joins FYI host Gil Rogers to talk about the challenges and opportunities of the current admissions landscape. Coming from a smaller institution, Jess understands the benefits and advantages that come with the education these institutions provide. 

Jess and Gil talk about the difficulties both with the recent FAFSA challenges and the years of virtual learning during the COVID pandemic that have occurred to the class getting ready to enter their higher education journeys. Jess talks about her own experience going to Lycoming as a freshman, and what the university was able to provide for her and can offer to other potential students who may not find a match with the vibe of larger institutions. 

They talk about how the admissions funnel is the inversion of the shape of advancement side, and how the two sides can coordinate and work together to strengthen the connections and support students through their whole journey from initial interest to becoming an alumni. Find out about the advantages and strengths of these smaller institutions in the higher education field.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome | 00:00 

Jessica Snover's Background and Career Journey | 00:58 

Motivations and Challenges in Higher Education | 03:03 

Navigating Enrollment and Student Support | 06:29 

Looking at the Admissions Funnel | 10:29 

Having Support at Each Phase of the Funnel | 13:15 

Admissions and Advancement Synergy | 18:28 

Collaborative Efforts and Alumni Engagement | 21:51 

The Importance of Communication | 28:03 

Conclusion and Contact Information  | 34:32 

RELEVANT LINKS:

• Jessica Snover LinkedIn
• Jessica Snover Email
• Lycoming College
• FYI: Navigating the Challenges of Small Colleges with Scott Novak
• FYI: Leadership Through Change and Challenges with Carlos Cano

Teege Mettille, the Director of Enrollment Access at Enroll ML and author of the new book The Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions, joins FYI host Gil Rogers to talk about all things admissions, but first Gil and Teege take a trip down Nintendo Memory Lane and dive into a fun discussion of games from their childhood. From Mario to Zelda, and Teenage Mutant Ninja Turtles to Mike Tyson, the nostalgia hits several classic titles.

Then shifting gears, Teege and Gil tackle a much more sobering topic: the morale crisis plaguing admissions counselors. Teege offers a deep dive into how the pandemic didn’t cause, but really exacerbated longstanding issues already in the field. Gil and Teege scrutinize the mounting pressure on counselors to prioritize data management and revenue generation over their true calling—helping students find their educational path. 

They also confront the complex dance between financial necessity and institutional mission in college admissions. Through Gil’s inspiring story of a student from Ohio achieving a PhD, he highlights the long-term impact of admissions work. Yet, also acknowledges the immediate pressures to meet net tuition revenue goals. Tune in to catch this thought-provoking conversation that blends nostalgia with a critical look at the current challenges facing admissions professionals.

For Your Institution Podcast is a production of Mongoose Research.

Introduction and Welcome Back, Teege! | 00:00 

Video Game Chat and Nintendo Nostalgia | 00:34 

Discussing the Book: The Admissions Counselor Malaise | 07:43 

Challenges in College Admissions | 11:44 

Addressing Staff Morale and Leadership | 16:51 

Conclusion and Final Thoughts | 27:14 
 

RELEVANT LINKS:

• Enroll ML Website
• The Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions
• The Admissions Directors Lunchcast on Apple
• LinkedIn for Teege Mettille
• FYI: Live Celebration with Allison Turcio, Kyle Campbell, and Teege Mettille
• FYI: Using Recruitment Time Right with Teege Mettille

Elizabeth Kirby, the Senior Director of Student Recruitment at Columbia College, joins FYI host Gil Rogers to talk about how AI can revolutionize the college admissions process. They explore how AI can enhance both student support and staff efficiency, turning challenges into opportunities and making the admissions process smoother and more personalized.

Elizabeth also delves into managing change fatigue among staff amidst new technological advancements and institutional shifts. Learn about the new tools that are reshaping the admissions landscape, like early student-school matching and AI-driven data analysis, and how they are enhancing access to education. Plus, get practical tips on improving the student experience and supporting admissions staff through transparent communication and practical AI integration. Join us to uncover the future of college admissions!

For Your Institution Podcast is a production of Mongoose Research.

Welcome and Introduction | 00:00 

Elizabeth Kirby's Background | 00:49 

Name Confusion in Admissions | 02:29 

Integrating AI in College Admissions | 05:05 

Improving Student and Staff Experience with AI | 11:41 

Answering the 3 a.m. Problem | 12:16 

Improved Automation for Universities | 16:23 

Elizabeth’s Views on the Future of AI in Higher Ed | 22:17 

Conclusion and Contact Information | 27:35 

RELEVANT LINKS:

• Elizabeth’s LinkedIn Profile
• Email Elizabeth Directly
• FYI: Navigating Higher Ed: A Parent's AI Journey with Gordon Boyes
• The Admissions Counselor Malaise: Addressing the staff morale crisis in college admissions

Suzan Brinker, co-founder and CEO at VIV Higher Education, and author of an upcoming book titled Pass Fail: The Urgent Need for Strategic Leadership in Higher Education, joins FYI host Gil Rogers to talk about her journey from Germany to a small liberal arts college in Wisconsin, and how her diverse experiences have shaped her approach to education marketing, and her career trajectory. 

Suzan and Gil delve into the challenges facing higher education leadership, the importance of strategic marketing, and the balance between mission and revenue. This conversation is full of practical tips and real-world examples illustrate how marketing can break silos and drive institutional success. Breaking down silos within higher education is crucial for balancing student success and financial realities. This episode is a must-listen for anyone interested in the strategic planning and sustainability of higher education institutions. Tune in for expert advice on persistence, active listening, and the importance of retaining top talent for long-term success.

For Your Institution Podcast is a production of Mongoose Research.

Introduction | 00:00

Suzanne Brinker: Background and Journey | 00:34 

Falling in Love with Higher Education | 01:10 

Starting a Company Amidst a Pandemic | 02:28 

The Role of Marketing in Higher Education | 03:45 

Challenges and Opportunities in Higher Ed Marketing | 05:15 

Suzanne's Book: Past Fail | 08:57 

Strategically Planning Your Social Posts | 12:43 

Common Themes and Challenges in Higher Ed | 14:42 

Marketing's Role in Breaking Down Silos | 18:58 

Leadership and Culture in Higher Education | 28:55 

Conclusion and Contact Information | 35:17 
 

RELEVANT LINKS:

• VivHied.com
• Suzan Brinker LinkedIn
• Viv Higher Education LinkedIn
• Suzan Brinker Email
• FYI: Navigating the Challenges of Small Colleges with Scott Novak

Melissa Richards, the founder of iMarketingMix and author of the upcoming book The 30-60-90-Day Handbook for New Communications and Marketing Leaders in Higher Education, joins FYI host Gil Rogers to talk about how she made a successful leap from the tech industry to higher education, bringing her tech expertise to Virginia Tech, and discover how her recent sabbatical has recharged her focus on entrepreneurial ventures like her freelance business, iMarketingMix. Melissa underscores the critical need for compassionate change in higher education, especially as institutions face challenges like declining enrollments, funding issues, and staff retention struggles.

Melissa and Gil also explore the crucial role of developing leadership teams in higher education. Melissa shares valuable strategies for building trust among executive teams and emphasizes the importance of professional development and effective internal communications. Get a sneak peek at her upcoming book The 30-60-90-Day Handbook for New Communications and Marketing Leaders in Higher Education, which serves as a roadmap for new leaders during their pivotal first 90 days. Don't miss this enlightening conversation packed with actionable strategies and insights for higher education professionals.

For Your Institution Podcast is a production of Mongoose Research.

Welcome and Introduction | 00:00 

Melissa's Career Journey | 00:37 

Current Projects and Sabbatical | 03:17 

Challenges in Higher Education | 04:30 

Strategies for Institutional Change | 06:58 

Writing The 30-60-90-Day Handbook | 11:29 

Leadership Crisis in Higher Ed | 23:59 

Conclusion and Contact Information | 29:18 

RELEVANT LINKS:

• iMarketingMix.com
• Administrators, How Would You Use a Professional Sabbatical?
• Melissa’s LinkedIn
• Melissa’s Email
• College and University Professional Association for Human Resources

Gordon Boyes, the CEO of Concept3D, joins FYI host Gil Rogers to talk about how technology and innovation are reshaping higher education. Gordon shares his dual perspective as an ed tech leader and a parent of a college student. Gain insights from Gordon's personal journey as he navigates the college selection process with his son, offering valuable tips for families grappling with these pivotal decisions, and possibly an unexpected reason for students to use ChatGPT at school. This episode underscores the urgent need for continuous improvement to keep higher ed's aspirational value intact.

Discover successful strategies like using outside facilitators to invigorate brainstorming sessions and the crucial role of AI in alleviating repetitive tasks. They also explore how AI can revolutionize student engagement and improve both organizational efficiency and student outcomes. 

For Your Institution Podcast is a production of Mongoose Research.

Welcome and Introduction | 00:00 

Gordon's Background and Role at Concept3D | 01:22 

The College Admissions Process: A Parent's View | 02:45 

Challenges and Innovations in Higher Ed | 06:59 

The Role of AI in College Admissions | 10:17 

Future of College Admissions and AI Integration | 26:09 

Strategic Recommendations for Higher Ed | 32:21 

Conclusion and Contact Information | 36:15 
 

RELEVANT LINKS:

• Concept3D.com
• Gordon on LinkedIn
• FYI: Building with Accessibility in Mind with Gordon Boyes
• FYI: Using Recruitment Time Right with Teege Mettille

Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, joins FYI host Gil Rogers to talk about how to transform content marketing into a powerhouse for higher education. They discuss the recent skepticism surrounding the value of higher education and offers actionable strategies to address it. Brian also talks about the challenge of breaking down silos within institutions to enhance communication and effectively measure marketing efforts, but also the ROI it could yield. Hear how personalized content and cross-departmental collaboration can revolutionize your institution's approach to lifelong educational journeys.

For Your Institution Podcast is a production of Mongoose Research.

Welcome and Introduction | 00:00 

Brian Background | 01:00 

Defining Content Marketing for Higher Ed | 03:37 

Building Trust and Relationships through Content | 06:29 

Engaging Non-Traditional Students | 09:30 

Alumni Engagement Strategies | 11:08 

Measuring Content Marketing Success | 16:56 

Breaking Down Silos in Higher Ed | 19:51 

Conclusion and Contact Information | 24:10 

RELEVANT LINKS:

• BrianWPiper.com
• EpicContentMarketing.com
• Epic Content Marketing - Second Edition
• Brian Piper LinkedIn Profile
• Brian Piper on X
• FYI Episode: Higher Ed’s Future: Addressing SEO and AI with Brian Piper
• FYI Episode: Harnessing Technology for Better Alumni Fundraising and Engagement with Charlie Melichar

Bart Caylor of Caylor-Solutions.com, The Higher Ed Marketer podcast, and author of the new book Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed, joins FYI host Gil Rogers to talk about how colleges carve out their identities and find students who truly align with their missions. They discuss the thin line between brand awareness and effective lead generation, and the art of targeting niche audiences with discovery-based marketing tactics. Bart stresses the power of forming emotional connections with prospective students, and seek them where they are to be truly effective.

Gil and Bart discuss the magnetic pull of pay-per-click campaigns versus the enduring impact of search engine optimization and content creation. Bart shares ways to become a trusted resource and engage potential students deeply.

For Your Institution Podcast is a production of Mongoose Research.

Welcome and Introduction | 00:00 

Bart’s Background and Journey | 00:49 

The Higher Ed Marketer Podcast | 01:40 

Writing the Book: Chasing Mission Fit | 03:50 

Universal Truths of Marketing Strategies for Higher Ed | 08:45 

Challenges and Solutions in Higher Ed Marketing | 11:52 

How Institutions Can Stand Out From the Crowd | 17:01 

Closing and Contact Information | 22:55 

RELEVANT LINKS:

• Caylor-Solutions.com
• Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed
• The Higher Ed Marketer Podcast
• Bart Caylor on LinkedIn

Scott Novak, founder and CEO of the “Small College Movement,” joins FYI host Gil Rogers to talk about the often misunderstood world of smaller institutions, celebrating their triumphs and discussing the innovative strategies that are turning the tides against their larger competitors.

They discuss Scott’s journey through higher education and what made him found SmallCollegeMovement.com as well as the digital and data-driven tactics that are reshaping recruitment today.  This episode spotlights the distinctive benefits that small colleges can offer in a climate that frequently undervalues their contributions. Scott reveals some creative solutions that could help fortify the financial stability of small colleges. It’s a wealth of ideas and information from an expert in his field.

For Your Institution Podcast is a production of Mongoose Research.

Welcome and Introduction | 00:00 

Getting to Know Scott Novak: The Journey to Starting Movements | 00:51 

The Origin and Mission of the Small College Movement | 02:43 

Challenges and Advantages of Small Colleges in Today's Educational Landscape | 06:06 

Tactical Advice for Small Colleges: Enrollment and Fiscal Health | 10:20 

Embracing the Small College Identity: A Strategy for Success | 18:44 

How to Connect with Scott | 21:47 

Closing Remarks and Goodbyes | 22:51 

RELEVANT LINKS:

• SmallCollegeMovement.com
• Scott Novak LinkedIn
• Small College Movement on X
• Small College Movement Podcast Youtube
• Small College Movement Podcast Spotify
• FYI: How to Save a Dying College: Strategies and Solutions with Seth Odell
• FYI: The FAFSA Conundrum and the Quest for Solutions with Joel Bauman